Market Leaders Lead, They Don’t Follow

GameFront: Let’s look at some really popular franchises, and see what they did that made them so popular.

Call of Duty — currently the biggest interactive entertainment franchise in the industry, COD was always popular but catapulted itself into unquestionable blockbuster territory when Infinity Ward shook up the series and introduced us to Call of Duty 4: Modern Warfare. As gamers were getting sick to death of World War II shooters, Infinity Ward shook things up with a modern setting, and it led to a critical and commercial triumph. While one can argue that the franchise has outstayed its welcome, there’s no denying its continued success. It spawned many pretenders to the throne, none of which stole its crown.

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