Gamifications of Games - How Marketing Tools Are Affecting Game Design

We can see gamification seeping into just about every aspect of modern life. It’s a great marketing tool, and a fantastic way to keep people using your service or product over a long period of time. Give someone a goal, and it will drive them to continue something long after when they would have stopped normally. It’s a marketing tool, simple as that, but gamification has started affecting the way that actual games are designed.

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