360 to crack Japan - Xbox boss

With PlayStation 3 looming, its performance so far has hardly been auspicious - but Xbox Japan boss Takashi Sensui believes that Microsoft's efforts with 360 in the Far East will finally come to fruition this holiday.

While the bulk of media and consumer attention at last week's Tokyo Game Show was focused on an overwhelmed Sony stand, Sensui insisted that his struggling platform was finally receiving the content to match the value proposition to turn around Microsoft's fortunes in a territory which has thus far largely shrugged at a console the West has embraced.

"Japanese consumers are somewhat reluctant to take in new brands, particularly if the brand has come from outside Japan," Sensui told GamesIndustry.biz in an exclusive interview during last week's event.

"We've been here for several years now and we've launched a new campaign this summer for 360. The response has been very positive - people now feel they're very close to 360, that it's more relevant to their lives and particularly for gamers that Xbox 360 is the best platform there is."

Key to Microsoft's optimism this holiday is a triumvirate of 360-exclusive titles, spearheaded by Mistwalker's hotly-tipped RPG Blue Dragon and including Capcom's Lost Planet and Tecmo's Dead Or Alive Xtreme 2.

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Antan6357d ago

Lets hope sales increase after a good TGS.

silent ninja6357d ago

they said the same thing last year and look where they are now

Dusk6357d ago

Last year they didn't have games that Japanese gamers would want to play. That's a huge difference. Will the 360 take off in Japan? Who knows, but it definately won't go anywhere without games Japanese gamers like to play. The interest shown to a few of the 360's games at TGS shows that there could be a higher interest level in the 360 itself if it offered the right games. This new approach by MS is the right one.

kewlkat0076357d ago (Edited 6357d ago )

What a surprise Haha and Zoidy voted lame, what else is new. I guess there is hope for MS. It takes time to penetrate the japanese market. American Video games and consoles never really did well there. The Xbox360 must have a different face in japan. The 360's strategy must be very different from what it is here in the states.

Just like nintendo's consoles have different names, which appeals to different markets at home and abroad. I think slowly, and with the help of developers the consumers will be more confident in console that will be able to deliver games they wanna play. Lack of japanese development support, is why I think MS has not done so well. I think TGS did help MS in that area showing off some great looking titles thatmight and should appeal to the japanese market, aswell as abroad. People say that 2 RPG's is not enough but there is alot more japanese developed games coming to the 360 at the end of this year and next, as opposed to a year ago folks.

I remember what Final fantasy VII did to me back in 1997. Best game I've played that involved breakthrough visuals for the PSone, involved gameplay, storyline and Music soundtrack. So never say never about breakthrough RPGs.

Like I said it always comes down to games. Nintendo doesn't have the best graphics but it still does well over there, so this not to so much about the power and graphics but more game developers need to well "jump in". I Think the developers might be testing the waters before they actually do.

Marriot VP6356d ago

I know people are saying NEVER, but eventually with enough killer titles like lost odyssey and blue dragon people will jump in.

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I Used To Hate This Xbox 360 Exclusive JRPG, But Boy Was I Wrong

I had it all wrong...Blue Dragon is awesome!

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M0chit0168d ago

One of the best of that era. Great game, great adventure!

Kurisu168d ago

I bought this game a couple of days ago, along with Lost Odyssey, while they're on sale in the Xbox Store. I never had a 360 back in the day so I missed out on these games, so I'm glad that I'll finally be able to try them out soon on my Series S.

raWfodog168d ago

Yep, Blue Dragon, Lost Odyssey, and Gears of War were my favorite 360 games back when they first released.

Seraphim168d ago

no doubt. To this day it baffles me when this game gets hate. Sure it wasn't as epic as Lost Odyssey, but in it's own right it was a great game.

MrNinosan168d ago

Lost Odyssey is one of the best jrpgs of that era but got killed because it was bought up and released on the "wrong" console.

repsahj167d ago

Is there a chance that Lost Odyssey will be released on PS5? I really want to play it and Blue Dragon, too.

autobotdan167d ago

Both games are owned by Microsoft

andy85168d ago

Great game. The 360 had some really good turn based games back in the day. Absolutely loved Lost Odyssey too. I think they are both Sakaguchi creations.

ZwVw168d ago

Correction. Both Blue Dragon & Lost Odyssey (as well as Infinite Undiscovery) started off as in-house developed projects that went third party after MS killed off their Japanese development studios.

andy85168d ago

Doesn't really have anything to do with what I said though 😂 Sakaguchi wrote them both

Hofstaderman168d ago

This game together with Lost Odyssey, The Last Remenant and Tales of Vesperia convinced me to buy a 360. This game made my 2007 which ended off with mass effect.

CrimsonWing69168d ago

Honestly, a fantastic game, especially if you were a fan of old-school JRPGs. I hate that this genre rarely can come back to these roots.

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Did you play Blue Dragon? Whatever the case might be, it deserves to be remembered

Destructoid: I remember where I was when Blue Dragon was announced. Although I already had an Xbox 360 and was ready for it, some folks I knew bought one just for it given who was involved (Nobuo Uematsu, Hironobu Sakaguchi, Akira Toriyama): as Mistwalker and Microsoft Game Studios made a mad dash to put out more games from Japanese studios on the Xbox ecosystem.

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shinoff2183197d ago

Blue dragon was fantastic. Love that game. It was my biggest reason for getting a 360.

gold_drake197d ago

i wanted to play it, but ...
1. its on xbox
and 2. i missed it when it was on gamepass ha.

shinoff2183197d ago

Kind of a shame it's not on gamepass so more people could enjoy it.

gold_drake197d ago

yeh, i missed it by one darn day.