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Reward Your Early Adopters: A Consumer’s Tale

Leanne C. Taylor-Giles writes:
It’s in the nature of current social games to be adaptable. It’s easier than ever to update, and push that update to thousands of customers. Facebook games are always up to date; iOS games will let you know when an update is available. This allows for an unprecedented potential of bug-fixes and gameplay adjustments to be made based on user feedback, almost instantaneously. We’ve never been closer to our devs. And yet, this ability to constantly update is also encouraging studios to put out products that are less than ideal.

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