Independent game developers have the freedom and flexibility to create at will. No fixed deadlines, no board of directors, no share holders. Just a game, about who they are, and what they are as people. A great example of this is Super Meat Boy, Binding of Isaac, and the numerous other love childs of Edmund McMillen and a pen (Triachnid is my personal favourite). Only recently have developers had such a penetrating reach – Steam, Desura and even their own websites. This online Checkout to Hard Drive system drops publishing costs back through all seven circles.