Why Ouya Is Making A Killing On Kickstarter

By the time you read this, more than 27,000 people will have pledged over $3.5 million to help finance the Ouya campaign on Kickstarter. That beats the Ouya team’s asking price of $950,000 all hollow, and the pledge total will probably climb much, much higher before their crowdfunding campaign closes in the second week of August. Ouya raised more than a million dollars on Kickstarter in less than eight hours, beating out both Double Fine Adventure and the Pebble watch to become the fastest-growing Kickstarter campaign in history. It's a fantastic crowdfunding success story, but plenty of questions remain about why the Ouya campaign is attracting so many donors.