150°

Activision on the block: Assessing the potential buyers

"Vivendi might be getting more serious about offloading Activision-Blizzard.

"Reuters reports the French conglomerate has been in talks with a number of video game (and mass media) companies about a potential sale of the industry's top seller.

"That makes for a good headline – and I have no doubt about Reuters' report, but as the industry works itself into a frenzy trying to guess whether Microsoft, Time Warner, or Tencent will be the new home of Call of Duty and Diablo, too many people are failing to scratch the surface," writes Chris Morris of Gamasutra.

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gamasutra.com
rbluetank4723d ago

very good read. i am wondering who will spent the money. i will be shocked if no one spends the money...

SeekDev4723d ago

Yeah, it's not every day that a company that holds such sway on gaming is offered up to be bought.

betrayed gamer4723d ago

yea if ms buys this they will have a good start next gen

shutUpAndTakeMyMoney4722d ago (Edited 4722d ago )

They will basically have 4 new major games.
One console game 3 pc games.
And knowing how MS handles pc?? Dear God...
This could only be good for console gaming.

DeadlyFire4722d ago

Doubtful they would fully buy it. 10 Billion is a steep investment for anyone. They would more than likely let them break that down into smaller pieces and buy a bigger piece of the pie if interested, but not the whole thing.

BitbyDeath4722d ago

I can't think of any company in a great position to buy these guys.

archemides5184722d ago (Edited 4722d ago )

The ONLY worthwhile IP that activision has is call of duty, but it's on the way down--hence the sell off. prototype, blur, singularity, guitar hero, tony hawk are all underperforming and worthless. Spiderman, Transformers, James Bond, Nascar, and Disney titles are licensed from other owners and would never be exclusive to microsoft if they bought activision. WoW is going downhill too in terms of subscribers but that is in another division.

Marz4722d ago

I don't think any of the big 3 should purchase Activision basically because of this

"Activision's profitability would plummet as a Microsoft division, since there's no real chance the company would make games for the PlayStation or Nintendo platforms. "

it's just too much to control

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40°

730 million in profit for Swedish game developer Arrowhead – backed by Tencent

Swedish Arrowhead is behind the successful game Helldivers and made a profit of 729 million kronor last year after its latest launch. In addition, Chinese Tencent has bought just over 15 percent of the shares at a valuation of just over 5 billion.

Admin note: If you get "can't translate" error, just refresh.

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www-breakit-se.translate.goog
210°

Activision Forces Adverts into Call of Duty Black Ops 6 and Warzone Loadouts

With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.

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lukasmain15d ago

Putting Ads in a pay-to-play Premium title? Well done Microsoft. Well done /s This is really scummy.

jjb198115d ago

This game will never change because these sweatlords love buying up all the skins and bundles that become obsolete the following year. They're the ones perpetuating Activision's greed.

VenomUK14d ago

If Microsoft introduces adverts into its other games I hope it can do them without disrupting the immersion of the game world. So for example in the new Fable game it would look out of place if there was a billboard advertising Cadillacs.

A far better way to do it would be to have a wizard conjure a 'dream cloud' in front of your character and then in the cloud you can see the Cadillac car and see the text with price and availability and hear a booming sales voice promoting the car. That would work so well as it wouldn't be a billboard and completely, 100%, fit in with your character's adventuring in Albion. Doesn't that sound so much better?!

crazyCoconuts14d ago

@venom, or how about our of 100 farts in Albion, 1 of them has a Cadillac pop out

VenomUK14d ago

@crazyCoconuts That’s undeniably off-beat - but it could really work!

15d ago
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410°

Xbox's first-party handheld has been sidelined

Xbox's handheld ambitions continue unabated, but the focus is shifting towards improving Windows 11 for third-party handhelds — for now. The Xbox Series X 'Melrose' successor is safe, with development continuing at full pace.

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windowscentral.com
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shadowT17d ago

Is there really a market for handhelds next to mobile?

Vits17d ago

If they run the same games as the main home console, then yeah, sure.
But if they need specially tailored games just for them? Probably not, unless there isn't a home console for comparison (see Switch).

RaidenBlack17d ago (Edited 17d ago )

I am kinda low-key happy this happened.
Dont want another Series S situation (games to be designed from 4 to 12TF scale and not 10 to 12TF).
Hope PS follows suit as well. Tablet SKU sharing with console for 10th gen, will just continue the cross gen -esque development/design phase/nature.
Want a proper 20+ only TF rasterized next-gen plz (+ frame-gen and the lot).
If anybody wants to continue the cross-gen, the Series S|X, PS5 will remain for that. And Switch 2, if you gotta go even lower in the TF range.

ABizzel117d ago

Yes and No. All of the PC handhelds combined have struggled to sell 7 million units, which would be a flop for any “console”. So the market is extremely niche because of price and target market (the informed hardcore gamer / casuals aren’t picking these up).

These handheld PCs are $500 or more, and offer at best Xbox Series S performance levels, so it’s best for MS specifically to just partner with ASUS, instead of investing millions if not billions.

Sony can make their own with custom AMD hardware due to their partnership, and stronger global brand for hardware. But even then it brings the question, of being a lower resolution PS5, and what does that mean for PS6 cross-gen (likely another generation where the first 3 - 4 years are just upgraded last-gen games).

Kosic17d ago

Imagine a Wii U style console, where the tablet doesn't rely on the console it's self, you download the game on the console under the TV and play in 4k glory, then you can remote play, get some unique game features if using both console and handheld in tandem. Then you can download the games in 720-1080p to play on the go, continue your progress, and continue on the TV when you get back.

Sony could get away with this due to exclusives, and that would be a reason for sales. Look at the portal.

I can picture seeing new hardware having some sort of GPU dock, where the handheld runs 1080p, and the dock has additional hardware to bring in 4k/60 specs.

I do think handheld gaming is going to be a strong future, imagine Nintendo release a new upgraded GPU dock for the Switch 3, every 2 years. More frames, sharper graphics on the same game for an extra £150 for a dock with a built in GPU chip. Console cycles doesn't have to be renewed, just the hardware can be improved by them reselling docks to us again and again with small/yearly upgrades like mobile phones.

GamerRN16d ago

Did you just imply that Sony can make a better stronger handheld than Microsoft? You do realize we are talking about Microsoft, the tech giant, right? If Microsoft can't make one that's cost effective, Sony definitely can't...

Brand and market share means nothing when you are a trillion dollar company

ABizzel116d ago

@GamerRN

It has nothing to do with what company can do it, or what company can spend.

For anyone taking a basic business class there is a term called ROI, and Xbox home consoles are selling at an all time low, meaning their ROI on a handheld is a risk that doesn’t make sense, even if they can afford it. Businesses are there to make money and it doesn’t make sene for MS to invest in a handheld that’s a companion device when their current home consoles they’ve spent 20 years working on are at an all time-low, when they can invest with little risk with what ASUS already has to offer.

This is why Sony can build a better device, because they have less risk involved, meaning they can invest more in their own product, and they already have an exclusive partnership with AMD on creating features and hardware. So in this specific case, YES Sony can built a better handheld, due to custom hardware, customer tools, low level APIs, compared to an off the shelf product running Windows or a Window Xbox kernel =.

TheEroica17d ago

I play steam deck primarily... Don't play consoles or mobile. The deck covers it all.

badz14917d ago

@shadowT

The Switch is a handheld, so will the Switch 2. what are you on about?

Cacabunga16d ago

To run native games offline? Anytime

+ Show (2) more repliesLast reply 16d ago
CrashMania17d ago

Funny to see the alt already damage controlling and having a meltdown with multiple accounts in the comments already.

Sad for MS if true, a dedicated handheld would go down a lot better than a rog ally 2 with an Xbox sticker on it I think.

crazyCoconuts17d ago

It couldn't have succeeded for a number of reasons. Now they've retreated to the Windows front and trying to keep that relevant for gaming. How long before Windows Central realizes there won't be a real console successor to Series X either?

Lightning7717d ago

Except there is. That project is reportedly full speed ahead.

Outside_ofthe_Box17d ago

@Lighting77

So was the handheld until today...

Lightning7717d ago

@outside obviously not since they sidelined it and they wanna see how the Asus does. Are you saying they're gonna cancel the next console?

crazyCoconuts17d ago

@lightning - I'm admittedly trying to box you in here - Do you think the next Xbox console will have Steam on it?

Outside_ofthe_Box17d ago (Edited 17d ago )

@Lightning

Here we go with having to spell everything out.

If I told you yesterday that Xbox was going to sideline the handheld console what would your response have been? Probably something along the lines of "I doubt that since Phil has been talking about it for some time now"

My point is just because they are "full speed" ahead now does not mean that will not change in future. As we have seen with the handheld. Do you understand what I'm trying to say now?

Lightning7717d ago (Edited 17d ago )

Box me in? No you said the same thing you've always been saying for years now. Those are the rumors to have Steam integration.

What about it

If you told me they were gonna cancel it tomorrow it would nothing more than fanboy talking points. I only wait for credible sources not what someone else says.

Also this is the handheld not a full blown new console. The Asus is yet to release and they're waiting to see how that thing does. Critical thinking is my strong suit you should try it some time if you can. But Ok cool well you hang your hat on that I guess. Main New console is gonna get cancelled even though the handheld is a different marketing device than the main the console itself.

__y2jb16d ago

I think there is a 75% chance there will not be another Xbox. There is zero reason to buy one now. No way it can possibly sell more than 10m units after Xbox went third party.

+ Show (4) more repliesLast reply 16d ago
BLow17d ago

That's what they do. Goalposts shift like the wind.

I'm really confused on why they are making a "first party" device and also have a Rog Ally with their sticker on it. Make this make sense. How is their own device going to be any different?

Your console doesn't sell and they expect a handheld to?

RaidenBlack17d ago (Edited 17d ago )

The Rog Ally one is gen agnostic ... as you deciphered, it was to be the updated Rog Ally but just with Xbox branding. PC handheld with some Xbox features.
The handheld Xbox is/was supposed to be sharing the same gen/ecosystem with the next-gen (10th gen) Xbox. Think Series S but handheld ... it'll run the Xbox OS or whatever the next Xbox will run.
...
As for anybody wondering/confused why MS is doing another Xbox console ... coz mainly its the 10th gen of home consoles next, which started wayy back in 1972 for the 1st gen. And MS wanna be part in it, in the 10th anniversary gen of consoles. If they gotta bow out, they can't do that at 9th i.e just before 10th. They wanna stick around till the 10th or the X-th gen and check what the fuss happens.

Outside_ofthe_Box17d ago

Curious as to what excuses the spam was saying. Because prior to this news, the Xbox handheld was used as proof that Xbox is still committed to the hardware space. This handheld being scraped is not a good sign...

17d ago
Outside_ofthe_Box17d ago (Edited 17d ago )

@Spam
You can replace scrapped with pushed back if you like. It's not a good sign either way.

17d ago
1Victor17d ago

asq3= obscured: “ What’s your source on the handheld being scrapped? “
Read the article from Microsoft own website and one of your favorite quotations site when it’s something bad about Sony.
Oh BTW good luck with your next SPAM account.

+ Show (2) more repliesLast reply 16d ago
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