CPCR: "People today seem too immersed in a product’s presentation and hype rather than how well it can do its intended job. Maybe this is why some companies seek to deviate from that trend, creating products that possess the simplest of looks, yet are hugely popular because they do the job they’re designed for, and they do it especially well. Most of us (especially those who frequent computer review sites) know that sometimes, it’s not about getting that product with the brightest lights or the largest number of macro buttons. It’s about the one that helps your game. Maybe, this is why Zowie created the EC1 eVo Professional Gaming mouse."