22/01/2008
Phil Elliott of GamesIndustry.biz writes:
"An in-game advertising campaign run by Government Communications Headquarters (GCHQ) last year in two Tom Clancy videogames prompted a 500 per cent increase in activity on the related recruitment web site, it has been revealed.
The campaign, which featured billboards advertising careers at GCHQ in Ubisoft titles Splinter Cell: Double Agent and Rainbow Six: Vegas, ran for a month and was managed by TMP Worldwide, according to a report in Recruiter.
Kate Clemens, head of GCHQ's digital strategy at TMP, stated that she felt the campaign had been successful as a general profile-raising exercise, with traffic increasing from around 500-600 people per day visiting the "Careers in British Intelligence" site to between 4000 and 7000."
Darren writes: "Splinter Cell: Double Agent certainly wasn’t afraid to tread new ground in 2006, introducing events that would change the series forever."
Microsoft presented a new batch of Xbox 360 games that received Xbox One X enhancements via Xbox One backward compatibility, and here you can watch how they run.
Nothing wrong with more games. As someone who just fundamentally hates xbox, I am pretty jelly that xbox gamers get real BC.
Finally ninja gaiden 2 is BC, I've been waiting on this since they announced BC.
Ninja Gaiden 2 is the main game I wanted bcthen alone one x enchanced is this game is more fun than bloodborne
Amazing news! NG2!?!? Three Splinter Cell games!!! Fable 2&3 (the first is already enhanced)!!! This is what separates Microsoft's version of BC from others...its that they enhance both the performance and visual quality of these titles to keep them current in a lot of cases, instead of playing them exactly how they played and performed back in the day. Whats even better...I don't need to do ANYTHING but download the new patch...amazing.👏
Keep it coming Xbox!
Neil writes: "It's the time of year that many have been holding out for. No, it's not Christmas, it's Black Friday sale time! And this year there are a whole host of brilliant discounts available on a huge range of Xbox One and Xbox 360 games."
I see me spending about $80-100 on this sale. Some good titles in there and surprisingly for me, a lot of BC titles I want to pick up.
i'd rather see actual prices instead of percentages. 😒....at any rate, I'm only interested in hallow knight and it's not on that list so I'll keep waiting.
Great sales...too bad I have AC:Odyssey, Red Dead 2, Hitman 2 to finish, so it wouldn't be prudent to spend anymore money for the backlog...but I am sure I will get at least one game :)
yeah but how can they directly attribute the 500% raise in website traffic to this year-long in-game advertisement campaign? that is, unless they didn't advertise anywhere else. it's good to see that people have realized video games can be used for other purposes and are hotspots for advertising - i just think it has maybe been given a little too much credit here.