30°

GCHQ pleased with Tom Clancy campaign

22/01/2008

Phil Elliott of GamesIndustry.biz writes:

"An in-game advertising campaign run by Government Communications Headquarters (GCHQ) last year in two Tom Clancy videogames prompted a 500 per cent increase in activity on the related recruitment web site, it has been revealed.

The campaign, which featured billboards advertising careers at GCHQ in Ubisoft titles Splinter Cell: Double Agent and Rainbow Six: Vegas, ran for a month and was managed by TMP Worldwide, according to a report in Recruiter.

Kate Clemens, head of GCHQ's digital strategy at TMP, stated that she felt the campaign had been successful as a general profile-raising exercise, with traffic increasing from around 500-600 people per day visiting the "Careers in British Intelligence" site to between 4000 and 7000."

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StalkingSilence5938d ago

yeah but how can they directly attribute the 500% raise in website traffic to this year-long in-game advertisement campaign? that is, unless they didn't advertise anywhere else. it's good to see that people have realized video games can be used for other purposes and are hotspots for advertising - i just think it has maybe been given a little too much credit here.

40°

Looking Back to 2006 With Splinter Cell: Double Agent - Blurred Lines

Darren writes: "Splinter Cell: Double Agent certainly wasn’t afraid to tread new ground in 2006, introducing events that would change the series forever."

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Community918d ago
330°

Watch Ninja Gaiden II, Fable 2, Fable 3, and Splinter Cell Games Enhanced for Xbox One X in Action

Microsoft presented a new batch of Xbox 360 games that received Xbox One X enhancements via Xbox One backward compatibility, and here you can watch how they run.

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Community1835d ago
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Abriael1835d ago
RizBiz1835d ago

Nothing wrong with more games. As someone who just fundamentally hates xbox, I am pretty jelly that xbox gamers get real BC.

1835d ago Replies(2)
1834d ago Replies(1)
Gaming4Life19811835d ago (Edited 1835d ago )

Finally ninja gaiden 2 is BC, I've been waiting on this since they announced BC.

Bane351835d ago (Edited 1835d ago )

Yeah i thought ninja gaiden was gonna get remaster because it wasnt announced for backwards compatible til just now tho i would've been up for joy if they announced max payne 3 for backwards compatible today instead

hiawa231835d ago

I am so wanting MP3 on BC and X1X enhanced

Bane351835d ago (Edited 1835d ago )

@hiawa23 i think R* has plans to remaster MP3 at this point

Z5011835d ago

You couldn't play your copy of NG2 before this announcement?

Bane351835d ago (Edited 1835d ago )

No it just became backwards compatible today

Movefasta19931835d ago

not everybody still has their 360, that's why

Z5011835d ago

Kept your game, but no console to play it on?
No one sells 360's anymore?

EddieNX 1835d ago ShowReplies(1)
bluebenjamin1835d ago

Ninja Gaiden 2 is the main game I wanted bcthen alone one x enchanced is this game is more fun than bloodborne

Gwiz1835d ago

No contest,souls games are overhyped for difficulty.

bluebenjamin1835d ago

Very overhyped just because of difficulty not because of fun

1835d ago
Movefasta19931835d ago

facts, once you beat a souls game and do ng plus, you have the game downloaded. Once you return to ng1 and 2 you still can get your ass handed to you lol, the regular enemies are a threat, still attacking even when they are on the ground dismembered.

Gaming4Life19811834d ago

Agreed dark souls, bloodborne, and sekiro are overhyped games and dont compare to ninja gaiden 1 & , ninja gaiden 3 sucks.

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Z5011835d ago

What does BB have to do with NG2?
Why not insert Contra Shattered Soldier while you're at it.

bluebenjamin1835d ago

Ninja gaiden was once considered one of the hardest games ninja gaiden 2 has rpg elements so does bloodborn they have similar combat but ninja gaiden 2 just looks better doing it plus its fast pace and flashy combos removing limbs of foes remember 360 put more enemies on screen than ps3 on this game 360 had more dismemberment of limbs than the ps3 vs.360 had a better gpu but ps3 still to this day has an awesome cpu the ps3 had the prettiest ninja gaiden because of native 720 p while 360 pushed 640p now the one X has both higher rez and 360 style dismemberment But Ok for you contra ps2 version and nes

1835d ago
1835d ago
Movefasta19931835d ago

I do think ninja gaiden 1 and 2 are better than souls games, but they aren't even comparable

Z5011835d ago

Again. Why'd you pick BB?
Ninja Gaiden has ninja dog mode = easy
NG2 has a jump and block button
BB has none of those.

You could've picked a Devil May Cry or Bayonetta game. They're more similar to NG2 than BB.

What does PS3 have to do with this announcement? Your insecurities are showing.

Gaming4Life19811834d ago

I think they are being compared because of difficulty but I dont even think that is comparable imo. Ninja gaiden games are better though that's just facts.

Hungryalpaca1834d ago

And Forza is Better than MARIO Kart!!!!!

See how stupid that sounds?

bluebenjamin1834d ago

No Mario Kart is the best racer ever almost anyone can play

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timotim1835d ago (Edited 1835d ago )

Amazing news! NG2!?!? Three Splinter Cell games!!! Fable 2&3 (the first is already enhanced)!!! This is what separates Microsoft's version of BC from others...its that they enhance both the performance and visual quality of these titles to keep them current in a lot of cases, instead of playing them exactly how they played and performed back in the day. Whats even better...I don't need to do ANYTHING but download the new patch...amazing.👏

Keep it coming Xbox!

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340°

Xbox Black Friday Sale kicks off - All the Xbox One and Xbox 360 digital game discounts detailed

Neil writes: "It's the time of year that many have been holding out for. No, it's not Christmas, it's Black Friday sale time! And this year there are a whole host of brilliant discounts available on a huge range of Xbox One and Xbox 360 games."

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Community1987d ago
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neil3631988d ago
timotim1987d ago

I see me spending about $80-100 on this sale. Some good titles in there and surprisingly for me, a lot of BC titles I want to pick up.

Donnie811987d ago

Yeah this is a great sale. Ive already spent 80 to 100 lol

Skull5211987d ago

I’m pretty good this year on games though I did pick up the XCOM 2 expansion. I’m hoping to see some good sales in the Movies and TV section so I can flesh out some of my digital library but there doesn’t appear to be any Black Friday sales in there yet.

1987d ago Replies(1)
optimus1987d ago

i'd rather see actual prices instead of percentages. 😒....at any rate, I'm only interested in hallow knight and it's not on that list so I'll keep waiting.

Tankbusta401986d ago (Edited 1986d ago )

Great sales...too bad I have AC:Odyssey, Red Dead 2, Hitman 2 to finish, so it wouldn't be prudent to spend anymore money for the backlog...but I am sure I will get at least one game :)