The Sims meets Facebook in new US mobile game EGO

The US is increasingly moving ahead of Europe in some aspects of mobile gaming - particularly connectivity.

Such is the case with EGO, a new game from Punch Entertainment. It's a social networking title using avatars, which will be playable both on phones and on the Web.

You create your own EGO, which is like a virtual pet who needs to be developed by feeding and training. They can fight, play, flirt and communicate with each other, winning points to increase their level - allowing you to buy them new clothes, accessories and body features.

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