The US is increasingly moving ahead of Europe in some aspects of mobile gaming - particularly connectivity.
Such is the case with EGO, a new game from Punch Entertainment. It's a social networking title using avatars, which will be playable both on phones and on the Web.
You create your own EGO, which is like a virtual pet who needs to be developed by feeding and training. They can fight, play, flirt and communicate with each other, winning points to increase their level - allowing you to buy them new clothes, accessories and body features.