Dead Space needs “around five million” fans to survive, according to EA

EA president Frank Gibeau says that Dead Space needs a number of players roughly equivalent to the entire population of Norway to justify its continued existence. “In general, we’re thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space,” he told CVG in a recent interview.

[shodan74]

Ah, so THAT'S why we can look forward to cover-based shooting against human opponents, plus action-centric co-op...

[Felinox]

Im getting sick of hearing these stories about how many million each game needs to sell to make money.
We are at end of console cycle where market has more consoles than ever but somehow bleed more money than ever. Seems as number of publishers has shrank thay must be taking a bigger cut from devs. Seems the market will correct itself (crash) before too long. Viva la indies!

[MAJ0R]

Probably! I certainly won't be one of the 5 million.

I'll probably pick it up in the bargain bin based on the footage they've shown.

[SeekDev]

Not only do the execs take a large portion of the profits when compared to the devs, but the devs are being treated horribly. Just look at Team Bondi and 38 Studios. I'm not even sure if the devs that worked with those studios have been payed yet. It's terrible.

[adorie]

the greed is flowing.

[Bimkoblerutso]

I took the comment to mean something closer to: "Dead Space 3 needs to make us enough money to buy those solid gold toilets for our office bathrooms, or we're shutting the franchise down."

[STONEY4]

They don't need the 5 million to make a profit. It's all about "opportunity cost". EA said an in interview a while back that they base whether or not they keep IPs by opportunity cost, and what that team could be doing instead.

Say a team is making a game in what they consider a "niche genre" that's selling, say, 2 million. Why make that, when thr team could instead be making the next big dude-bro shooter that's more likely to sell 5 million? It's missed opportunity in EA's eyes.

This whole "broadening to wider audiences" and action-izing the game? Sadly, Visceral doing that is probably the only thing keeping EA from ending the Dead Space franchise and forcing Visceral to work on a full-on action game.

[STONEY4]

They don't even need 5 million to make a profit. EA said an in interview a while back that they base whether or not they keep IPs by opportunity cost, and what that team could be doing instead.

Say a team is making a game in what they consider a "niche genre" that's selling, say, 2 million. Why make that, when the team could instead be making the next big dude-bro shooter that's more likely to sell 5 million? It's missed opportunity in EA's eyes.

This whole "broadening to wider audiences" and action-izing the game? Sadly, Visceral doing that is probably the only thing keeping EA from ending the Dead Space franchise and forcing Visceral to work on a full-on action game. It has nothing to do with development costs. It has to do with EA wanting more money.

[Mounce]

I won't support DS3 if they feel the need to me, to especially lie about what they need. If they think they need such a massive amount for this game, they're overestimating their franchises' worth and expecting too much. It'd be like them making a Kickstarter and asking fans to give them $50-60 MILLION DOLLARS before they make the game.

Only problem, they're making the game and expecting that or more instead of pre-emptive to gouge consumer interest.

Faulty it be.

[ThanatosDMC]

Screw Dead Space 3... too many chest high walls. If i wanted to play Gears, i'd play Gears.

[SilentNegotiator]

Hint to EA:

Get rid of the awful multiplayer.

And if you're STILL operating at a "necessary 5 million customers" for your linear adventure, clearly you are not cost effective. Other studios do fine with 1 million and make much more impressive, expansive games.

[nukeitall]

@MAJ0R

Agreed! I will just wait for the inevitable $5-10 price tag, just like Dead Space 2. I refuse to support EA and their Online Pass scheme and poor treatment of customers.

[ThanatosDMC]

Not to mention they're gonna add same day dlc for either weapons or multiplayer.

[papashango]

Dead Space 3 won't sell anywhere near 5 million. I hate when they start talking about how much it needs to sell.

Like we're sposed to care. If it's a good game it'll sell. this kind of marketing is gonna blow up in their face

[thereapersson]

Well, that's awesome! Thanks a lot EA, for making my decision not to buy this game *this* much easier.

In-essence, EA is growing weary of this series.

[MWH]

that's the corporate bullshit my friend. indeed long live independent devs.

[DARK WITNESS]

You know the funny thing is I hated EA for a long time and I refused to buy any EA game at the time.

I didn't have a single game from EA in my collection till Dead Space 1 came out.

The looked soooo cool and different to all the normal crap that I just could not help but give it a try and it blew me away.

Till this day it's still my favorite new IP this gen. based of the back of that I then bought Mirrors edge, another great new IP.

Now they want to make it as generic as everything else out there.

Have they not cought onto the fact that it does not work like that?

How many games now have gone off in a different direction all in the hopes of doing Cod like numbers in sales and have fallen flat on their face?

How many fans do you think it will have once you have finished butchering it up and how much sales do you think you will get from it.

such a shame RIP Dead Space

[pixelsword]

Dear Dead Space/EZ (EA) Developers,

Don't hold your own game ransom, because what you're basically saying is that you've (read: EA) dug yourself into a hole with other bad games/decisions to the degree that you want other people to bail you out. If Dead Space needs 5 million buyers, then it's your responsibility to ensure the game and story should have interested five million people already.

On top of that, you're not going to get the Gears of War audience, so forget about it. Your loser game Army of Two should have taught you a lesson, but it basically taught us a lesson: that EA doesn't learn from lessons. Put it out there, and watch it fail... unless you pay the reviewers, of course; then only the people who depend on reviewers for their games will likely buy it.

Do it, EA; we love watching your IPs fail.

Next up: Activision's 3rd person CoD with cover shooting. Or whatever.

Sincerely,

Well, not sincerely,

me

P.S.

Goodbye, Dead Space...

[Downtown boogey]

I just cannot comprehend the urge to say these things repeatedly! Video games PR truly sucks.

[Kurylo3d]

I hope they realize that trying to go the action route actually gives them fewer sales. I say let them kill the franchise if they arent going to stay true to what its all about. Let them learn their lesson so they dont ever do it again.

[Tachyon_Nova]

It's EA though, they never learn.

[princejb134]

for those people who've seen the e3 gameplay of dead space 3
this game reminds me of gears of war smh
idk how they turned one of my favorite franchises to a gears clone

[user5467007]

I honestly hope they end the series after this

I'd rather see the franchise go out now since it's turned into something completely differen't then what made Dead Space so appealing. I would say maybe they could redeem themselfs with DS4 but I highly doubt it...I said that about Capcom and RE6 but that didn't happen, it just got worse.

[joab777]

We r devolving. Unfortunately, too many people buy just a handful of games and now every game must b like one of those to try and b successful...or should I say maximize profits. If it isn't it won't exist. Its too bad too. Soon it will b CoD, GTA, Gears and Uncharted, AC & Sky rim with WoW, Diablo and star craft. And for a ports fifa, madden and forza. Oh the future is bright.

Its sad because I really enjoyed kingdom and I'm loving dragons dogma and we probably won't see sequels (one for sure) because 1-2 million isn't enough anymore. Oh, I forgot, we still have halo and all mobile games. I'm not sad anymore lol.

[MrMister]

They'll be lucky if the sell even 1 million with this generic looking piece of crap. If people wanted that gameplay, then Resident Evil 6, Gears of War, Lost planet 2 & 3, will all be coming out soon--WHICH MEANS that there's already an oversaturation of these types of shooters...We wanted at least just one, true horror survival game. Now we get this crap. PLUS, it wont even have local (couch) co-op (if their gonna force co-op on us at all, at least be couch). Co-op in general is a dumb idea anyway. And the trailer was a joke. Mark my words, this series is done for if they keep this crap up.

[OC_MurphysLaw]

So EA is basically saying their break even on this game is 300 million dollars.... I don't buy that for one moment. And is that 5 million user base including the inevitable "Dead Space 3 Premium" service for $50 a year too?

[SeekDev]

It's because the execs aren't making enough money to feed their greed.

And, what is this Dead Space 3 Premium thing? I can't find anything on it.

@below Well, if it did happen, it would bring in a lot of money for EA, so we should just assume that it will happen :P

[OC_MurphysLaw]

@SeekDev... No official Dead Space 3 Premium, I was joking around...but lets be honest its probably not out of the realm of reality for EA.

[Skate-AK]

They would never do a Dead Space Preminem. It doesnt have enough multiplayer and I think 3 doesn't have it at all. I do see them doing this with Medal of Honor.

[SeekDev]

With the way they've changed the game mechanics to be action oriented, they'll definitely work in a good volume of competetive multiplayer so that they can sell DLC maps or game modes down the road.

[Tachyon_Nova]

No I think they are saying that if they don't sell 5 million copies then it isn't worth their investment as they would rather use that developer and the funds on a product that will sell more.

[DwightOwen]

In other words, good old-fashioned greed.

[Kyosuke_Sanada]

In the words of the Immortal Jim Kelley....

http://www.youtube.com/watc...

[Megaton]

"In general, we’re thinking about how we make this a more broadly appealing franchise"

The death rattle of an EA franchise.

[Rupee]

Yep that's the problem right there...

[FinaLXiii]

red alert is pretty much dead now because of that.

[WeskerChildReborned]

I hope Dead Space doesn't die.

[FunAndGun]

sooooo did they already have 5 mil fans after Dead Space 1?

what about after Dead Space 2?

How did they make DS2 if DS1 didn't already have 5 mil fans?

How are they making DS3 if DS2 didn't already have 5 mil fans?

If you already have 5 mil fans, why are you changing your formula now?

I confused

[DwightOwen]

With apologies to Canadians...

[DigitalAnalog]

I believe EA actually mean 5 million "other" fans. You know.. the one they want to appeal to?

[Robotronfiend]

Zardoz will get at least 4.5 million brutals to buy it.

[FunAndGun]

lol, nice one!

[NastyLeftHook0]

DEAD SPACE WAS A BREATH OF FRESH AIR, DONT LET IT TURN TOO A FART.

[Moby-Royale]

*slow clap*

Anybody else? No, just me?

*scampers away*

[ChunkyLover53]

The sad fact is that these AAA titles are getting more expensive to produce. The times when a game could sell one or two or even three million copies and be considered a success are coming to an end.

With the install base that is out for the current consoles, and the price to produce these AAA titles, these games should be able to sell 5, 6 , 7 million copies fairly easy.

For some reason I think the new Dead Space will flop, they are abandoning their core fans like Ninja Gaiden and so many other games have tried.

I've said it before and I'll say it again, EA is the worst thing in gaming right now.

[pecorre]

I agree. I am a fan of Dead Space 1 and 2. I played the first one at least four time and I even finished Hardcore on the sequel. However, I won't be buying Dead Space 3. It looks terrible. No need for another cover-shooter.

[ChunkyLover53]

The first two Dead Space games were so scary and had a great setting and feel to it. The third one looks like a hybrid of Gears Of War and the newer Mass Effect game.

Why change the best thing about Dead Space? It is so perplexing to me as a gamer.

[Sevir]

of the game and its new features? The whole game? based on 15 minutes of chapter 3 that just shows a few of the things they've added? I swear gamers on the internet are funny! K

[DigitalAnalog]

I agree with your sentiments but right now, you can't ignore the fact that it has caused a lot of disconcerting reactions. No matter how unbiased you may be, you can see that they are showcasing some of the worst fears that is hitting the niche market - EXPANDING to make it more accessible.

It doesn't help that other EA projects such as Dragon Age 2 has caused such a negative stir. You should't forget that no company is immune to business integrity, if they piss off the fans (especially your strongest base) then they will get the penalty. This happened already with the likes of SOCOM 4. Worst of all, this only asserts that EA only sees us gamers as mindless sheep who would easily be entertained by utilizing Michael Bay tactics regardless of what they do to the franchise as long as it carries a successful "brand".

While I have no doubt DS3 would have great gameplay mechanics, I feel the novelty would immediately wear off the moment our current suspicions turned out to be true.

[DARK WITNESS]

@ Sevir

I know what you are trying to say but seriously think about it.

The devs know we are going to judge the game off the demo, the publishers know that.

I bought the first dead space day one after seeing it in a 10 min demo, I bought DS2 after just seeing a few 3 min trailers and trying the demo.

After seeing the demo's in action that is what convinced me the rest of the game would be good.. thats the whole point of a demo.

if the demo does not look any good, why should I think the rest of the game is going to be drastically different?

How many people have played a Full game from begining to end to see if it's a good game first before going out and buying it?

Have you done that?

I don't know about you but 99.9% of the time I have seen/played a demo and thought that looks great, I have bought the game and enjoyed it. The few times I have seen a demo and not had a good feeling about it, it's always turned out shit and I wonder why I didn't listen to my gut feeling to begin with.

the demo is what we have to go on and we will base out opinion on that till we see more or there would be no point to them showing it off at all.

[Philoctetes]

Agree 100%. I Platinumed the first two games, but I won't buy this one until it shows up in the bargain bin.

[JD_Shadow]

I get what all of you are saying, but I agree with Sev here. We've only seen a part of the game, and though we'll judge the demo to hell and back, it's just that. A demo. Since when has a demo, beta, or anything else, reflect the final product. Games are tweaked based on initial reaction.

And those initial reactions are too prejudiced in this case. We're seeing the multiplayer be criticized on the sheer notion that it's going to exist in the game. We don't even know how it'll play, how it'll be incorporated into the story, none of that. We're just mad that it's going to even be in a game in which the main character was never actually alone in the environments he's in, whose seen the same things he has been and does help him out in some way. Think about how silly it's sounding to jump on a petty hate bandwagon that's based upon a mode simply being there before we know anything about it. Not like the first two games have had action sequences before.

I understand the hate that EA seems to want again and agree with that (easy to hate a company that seems to want to be douchebags), but I don't think this is one to get upset about, at least just yet. This is a knee jerk reaction, nothing more yet. This statement is probably just a sales ploy to get more people to buy the game so the fans can get more installments. Nothing new here. Game publishers have done this since the time that games existed. I agree that EA has done all they can to have us hate them again (and to think that they were doing so well to shed that bad guy image), but DS3 isn't one to go "OMGWTFBBQ" about right now.

[Captain Qwark 9]

they dont "need" to sell that much to be profitable. they just "want" to see each game do cod numbers. i personally respect the cod franchise even though i do not like it. however publishers need to stop using that as a measure of success. budget your games production properly, appeal to fans of that genre, and understand that cods success comes from an appeal not every game can have or needs. if you want a survival horror game, appeal to those fans and the game will sell. use your brain and realize that the survival horror genre, at best, will do 2-3 million so budget the games production cost around 50-60 million. add in 20 for marketing and you will see plenty of profit if it does 2-3 million.

[zpoc]

yeah, i did the math - lets say the game sells 2.5 mil @ full price (ds 2 sold about that, but many units at less than full price, id imagine). the game costs $60, but $10 of that goes to ms/sony. not sure what retail's profit margin is, but lets say its another $10. then take manufacturing/shipping costs, maybe $5? so we're at $35 a unit that ea actually sees. if the game sells 2.5 million units, thats 87.5 million dollars in profits. i'd bet dead space 2 cost 60/70 million including marketing - but i guess in theory the marketing costs could've pushed the game's overall budget towards $87.5.

[vortis]

$50-$60 million is still way too much for a third-iteration game. WTF are they doing with that much?

It cost $60 million to build KillZone 2 out of nothing...literally, from the ground up...$60 million. That game was a blockbuster.

All the tools and assets are in place for DS3 so all this "It has to sell 5 million" is complete bull crap. They're basically recycling a lot of stuff (and it's all running on the same console hardware) so the budget shouldn't be any more than $20 mil, that should include the new enemies, maps, art, sound and voice acting. They're literally recycling all the core mechanics.

Budgets have just gotten completely out of hand and it really needs to come to a halt.

[zpoc]

yeah, i agree. no reason developing a game like dead space should cost that much - the industry is getting out of control with its spending.

[princejb134]

activision is the worst thing to happen in gaming, than is EA

[Game4life]

this is how ikt goes for me. worst to eh going down
Activision
EA
Microsoft
Nintendo (only because everyone likes to copy them)

Company good for gaming best Best to lesser

Namco (with their tales series\; keeping the jrpg alive, along with dark souls)
Sony ( with their unique ips like heavy rain tyhat other devs dont seem to try)
Nintendo (their ips)
THQ (with their darksiders and sout5hpark)

[metsgaming]

Not only has this gen been ruining Good last gen IP's but now its ruining IP's that just got their start this gen. WOW

[FunAndGun]

lol, so true!

[kma2k]

well in this gen's defense the systems have been around for quite a long time now lol

[Rashonality]

this is kinda of blackmailing....or a hostage situation...
well, we here don't negotiate with terrorists.
besides, you already killed it when u showed us the co-op gameplay...
so do what ever you want with the body cuz we already made funeral for it...
R.I.P
Dead Space
a game that once was eerie/creepy but died after a bad "streamline" operation

[Lord_Sloth]

Speak for yourself. I loved DS2 and enjoyed what I saw of DS3. I intend to buy and love the new DS title and no, I do not enjoy nor play CoD.

[Kurylo3d]

Problem is your about to buy a gears of war game that looks like deadspace... Isaac is now a soldier instead of some normal dude. Hes going to go head to head with the military. Trained grunts wont be able to take him down... cause now instead of being scared your going to be arnold sweartzeneggar in commando.

You go ahead and buy it. I wont.

[Lord_Sloth]

^ I'm sorry to say that I've never found any game to be scary to begin with so your point is moot. Not Silent Hill, not Siren, not Fatal Frame, not Clock Tower, not Dead Space, and especially not Resident Evil.

The only problem I see here is...oh wait...There isn't 1 because I'm still gonna have fun.

[vortis]

Be a real man. Play Amnesia.

Cry like a little girl.

There's no shame.

[HarryMasonHerpderp]

@Vortis

lol! brilliant!

[frostedjuly]

They need to make a great game, if they want that IP to survive

[StarFox]

too bad i was lamenting on buying it until EA started spewing shit out their mouth. im not gonna be one of those five million, shove this game up your ass EA.

[Roper316]

RIP Dead Space, 1 great game, 1 mediocre game and 1 franchise killing game. Such a shame & waste of what was one of this generations best new franchises.

Did you hear that in Madden the QB will be flinging grenades down field instead of a football, Goalies will have AK's instead of hockey sticks and that all their racing games will have all the vehicles be car bombs pretending to be race cars.

[Ethereal]

This is not positive logical thinking. It will only lead to nowhere. Make a game the way you want because you want to make it, not because you need to appeal to a broad audience. This destroys the artistic value of the medium.

[cervantes99]

So true my friend, so true :)

[Gamer-Z]

Well said Ethereal, this is what publishers fail to realize is that games are a form of art. Art or any other form media will not appeal to everyone because everyone is different. I get it they want COD numbers but COD only sells because its popular. COD is kinda like facebook you have to have one, there is social pressure to buy it every year, like i have friends who never play it but buy it just so they can say they have it @_@ its ridiculous!

[Ethereal]

Having loved the franchise, its incredibly sad to see the industry move away from creating new experiences, or letting those devs create games based solely on their visions. That goes out the window when they say, we need x amount of fans to continue to invest. Make a great game and people will buy it. Remember where the industry came from and stop worrying about sales. I know it's a business and money is to be made, but distancing yourself from the customer will result in the loss of returning business.

[kostchtchie_]

easy enough for me pass on, i loved dead space 1, 2 is were the game started go down hill, and 3 will be final nail in coffin, good riddance if you have to compromise your artistic creativity and change the franchise to suite the market, just so you can make the extra $$

[CanadianTurtle]

Well, if EA is going to continue to force out non-horror, co-op Dead Space games, then I hope the Dead Space franchise ends after the 3rd game because I cannot bear to see this beloved franchise turn into something it's not.

[Breadcrab]

surely there are at least five million horror fans in the world, EA? Maybe you could try appealing to them rather than nobody in particular? Hey, just sayin'.

[fermcr]

5 million copies for 1-2 years development?

One word.... BS.

[Rupee]

I f**king HATE EA.

Why don't you just add baseball bats and basketballs to FIFA? That way baseball/basketball fans buy it? When you add all this extra sh!t you destroy what made your game unique and, most likely, made it appeal to its core fanbase.

[atticus14]

This is just EA's way of threatening the game's fans to buy or the series gets canned.

[Sidewinder-]

"In general, we’re thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space."

Oh get fucking lost.

- Company makes game.

- Game does well cus it was well recieved and generated a fan following.

- Company decides to make game in a diferent way, justifying it through fabricated bull shit.

Whaddya think?

[D3mons0ul]

What if the bullshit really isn't fabricated though?

Everybody who has ever made a "real" survival horror game seems to be saying similar things lately.

Perhaps the genre is just dead and doesn't appeal to the "masses" anymore. Maybe the fans of Survival Horror are actually in some kind of...minority.

Or all of the previous survival horror devs are all in cahoots with each other in some kind of "kill this genre" plan but I don't really see that.

[madjedi]

The masses buy whatever genre is flavor of the month, this is a niche genre. 2 million sales should be more than sufficient to cover dev costs, unless they built it on a brand new engine.

And sorry but the guy saying no video game has ever scared him, bullshit, especially with how disturbing many of those titles are. Most of never played re 1 and tried to leave through the front door.

Ds2 had plenty of action, although the infinitely respawning enemy was cheap and annoying to me. Although hardcore mode on ds2 i'll pass.

[ShaunCameron]

<Perhaps the genre is just dead and doesn't appeal to the "masses" anymore. Maybe the fans of Survival Horror are actually in some kind of...minority.>

Has it really ever appealed to the masses? It's all perception namely due to Resident Evil's success because no other "survival-horror" game much fanfare.

[Ethereal]

Regardless something has to change in the industry, the current mentality on investing in a game is all wrong.

[J86blum]

Money, Money, MONEY! is all they want yes I get that its a company and people need to eat, and blah blah everyone hates EA heard that to. Still they have some games I like and enjoy, and if it means I need to sign something then cool point me in the direction.

[OdinX]

Love how people judge games even before it comes out based on footage. Time and time again, it's been show that they've been baseless judgements and nothing more. Let the game come out and then make your decision....

[madjedi]

Because sometimes you can look at the gameplay and instantly see if it looks like a game you will enjoy or one you can't stand ect.

"Love how people judge games even before it comes out based on footage. Time and time again, it's been show that they've been baseless judgements and nothing more."

And many other times peoples instincts were dead on the money that the game(whatever it is/was) is garbage.

If you see a trailer in the movie theaters that doesn't appeal to you are you going to see it anyway or listen to your gut instincts?

[Clayman]

One thing I don't understand, would the game really have to sell 5 million copies To be profitable? If not, what whould they gain in killing the franchise?

[BLAKHOODe]

I really enjoyed the first Dead Space game - once I began playing, I just couldn't stop. Dead Space 2 came out at a time I kinda lost interest in playing video games, so I didn't buy the game. I eventually borrowed it and like the first game, despite lack of interest in gaming, I was glued to it. I'm still not gaming as much these days, but I'm really excited for Dead Space 3 and I will be buying it.

[J86blum]

So random but am I the only who finds the helment wrapped that seems stupid I know its just for looks but still looks stupid, the helment is self contained since he can use it in space.

[Campy da Camper]

So a game like demons souls needs gazillions of dollars to make? Nope. Low buget, great game, take a note EA. Not every game needs massive flash and cut scenes. Sometimes, th simplest formulas work best.

[Roccetarius]

You need that many fans, Frank? That's just too bad, because you lost one of them because of DS3.

[InTheLab]

And here is the payback for voting those bastards Worst Company in America...

[Zefros]

i will wait for my judgement until some more gameplay and some hands on previews.

[Convas]

Ex-freaking-actly. Everyone's pronouncing doom upon the game based on just a few minutes of a teaser meant to pump people up, not necessarily showcase the game's finer points.

The head fellow of the Dead Space franchise Steve P. said that all the things we love about Dead Space that we love are still present in DS3.

As a matter of fact, in the E3 stage demo with Gamespot, he said most of Act 1 of the game is going to be spent out in space, Isaac will be alone doing his thing, investigating an scattered cloud of broken/derelict ships infested with you know what.

[Ethereal]

No doubt I will do the same. It is just a bit sad to see this sort of thing being said.

[Plagasx]

"APPEAL TO A BROADER AUDIENCE"

The words of fucking doom right there.

[ShaunCameron]

Well, they gotta make their money back somehow. *shrugs*

[Kopite_2020]

I'm going to be hyper critical purely because of this approach!

[imalwaysinstock]

If Dead Space doesn't hit these numbers, I will have even less faith in society than I already do.

[trenso1]

hmm so with universal ammo, cover based, co-op and human enemies. i doubt ill be part of the 5 million that they need. oh wells

[bebojet]

The problem is the EA owns the IP and the only thing they're concern in is profit. I say sell the IP to Sony!

[DJ]

You know what this says to me? Game development costs are too high and the next generation is going to have to be tool centric. Make games that look as a good as this generation but for a smaller cost, as well as possibly making shorter games and selling them for less.

[urwifeminder]

I liked the first game but cant be botherd to play the 2nd game maybe when the y almost give it away.

[archemides518]

then say byebye cuz that isn't happening. let's be honest dead space is not red dead redemption. does the uncharted series even sell 5 million?

[Kratoscar2008]

EA is delusional, when an awesome game like Max Pain 3 wich is fully action oriented only reach 1.7 million barely. They want to cater to a wide audience when that said audience want more unique games like DS 1 was.

Its not a smart move as RE 6 will take that audience from them, isnt better cater to SH fans wich have less options?

[corrupted_sharingan]

If it had been the same as 1 and 2, it would probably reach that number but you guys killed such a great franchise, if the game play is more action focused like the one showed in E3 then I have nothing else to say except You guys are digging your own grave

[Kos-Mos]

Graphics which cost more than gameplay is so important. Hurray for great graphics.

[Rock_On_PS4]

Gears of War set in space. Epic should be suing EA for stealing their game. Dead Space is wannabe Gears of War in space.

[Warj]

I see a 3 at the end of the game's title. Logic would indicate sales up to this point were good enough for the series to continue to this point. It would indicate there was money made. So why the sudden urgency?

[Ethereal]

Well said. Bubbles.

[Kopite_2020]

Maybe if they gave the franchise the ability to build on its core values then it will bring in 5 million fans, more than likely they'll dilute it beyond recognition and lose the consumers that loved the first.....then can it "because it's not successful enough".

[mochachino]

If you take out MP and co-op and just focus on single player a game like Dead Space shouldn't cost that much to make; a million sales should cover it is devs get 20-30$ off each sale.

I bought Dead Space 2 and never even tried the MP, I don't think people buy games like Dead Space for co-op on competitive MP.

[jack_burt0n]

might as well stick it on facebook and make it about farming the baby mutants.

gaming industry is heading for some dire mainstream shite. EA had a good two years of being decent now they back to being activision both need to lose some serious cash

[FinaLXiii]

Im actually more interested in Lost Planet 3 than Dead Space 3 which as alot of similarities in between.