VideoBusiness.com reports some key retailers are adjusting how they merchandise high-definition discs.
Predicting falling demand for HD DVD as consumers learn that the industry's leading film supplier will stop producing in the format, Trans World Entertainment, Newbury Comics, Video Buyers Group members and Hastings Entertainment are among the retailers beginning to emphasize Blu-ray.
Trans World, which operates more than 800 F.Y.E. storefronts, will be giving more catalog room to BD titles than HD DVD titles. Also, in the coming months, Trans World plans to order select, key new releases on HD DVD, while continuing to take in most new BD releases.
Newbury will cut back some on HD DVD copy depth in anticipation of BD drawing more customers. Before Warner's decision, Newbury was ordering about half the copy depth on HD DVD titles as on Blu-ray titles. Now, the chain will be ordering one-fourth to one-third of the copies on HD DVD that it will order on BD. Going forward, HD DVD titles are likely to be placed only at select Newbury outlets that are strong on high-def sales.
Retailers including Best Buy, Amazon.com, DVDEmpire.com and electronics superstore Bjorn's are all informing customers, either in-store or online, about Warner soon ending its release of new HD DVD titles, but so far, the stores are not significantly changing their merchandise mix.