If you can sit up straight and squirm in your seat at the same time, I did when I got the news Madden NFL's creators revealed they were going to go for it this year, with their "Infinity Engine" offering real-time physics. It is a long overdue feature, something seen even in a striver title like Backbreaker two years ago. But the potential for embarrassing glitches in the YouTube age—just ask FIFA 12—seemed an order of magnitude greater for something as heavily scrutinized as Madden.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
EA needs to just give up on the NFL contract and let 2K back in the game. After all of these years they have done little to push football games forward. The players all still look like they have back problems. And the transitions from one animation to the next are clear. They didn't consider more realistic physics until Backbreaker came along.
Look at the realism of NBA 2K. We could have had something like that in football with the physics of Backbreaker a long time ago if 2K Football was still around. Even if they had been the only ones around.
Madden is a curse every year with it's mediocre gameplay
I am impressed with what they are trying to do. I do not play Madden but I think this type of Physics would benefit many types of games.
I hope that it does well and make them more money so that other companies will be inspired to MAX-out Physics and AI.
I'd still rather play Backbreaker. There was so much going for that game I think the Devs got overwhelmed. If they would put there all into a next installation they would be a force to reckon with.