Activision and Frito-Lay Team Up on Red-Hot Skylanders Spyro's Adventure™ Video Game Promotion Uniting Multi-Platform Gaming With Multipack Snacks
skylanders is a huge money maker!
If Nintendo did this but made all the pokemon figures they'd make a killing.
according to that article the promotion has come and gone.
the promotion has been activated again starting june 16th I believe because of lack advertizing, and hence, no-one knew of the previous promotion.
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