Microsoft Claims Xbox 360 Is King

Gameinformer - According to Official Microsoft Blog chief marketing officer Yusuf Mehdi, since its launch there have been 67 million Xbox 360 consoles sold worldwide at a total profit to Microsoft of $56 billion. He says this means that it owns 47 percent of the current-generation console market, and according to Mehdi these sales numbers have broken the traditional pattern for a home console. Instead of selling fewer consoles as it gets older, the Xbox seems to get better with age, selling more consoles each year.

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Snookies122330d ago (Edited 2330d ago )

No it doesn't get better with age... No console does, it becomes inferior. *facepalm* That's how technology works. Also, OF COURSE someone WORKING for Microsoft is going to praise it, I would expect no less from someone working at Sony or Nintendo either for that matter. They start trash talking their own company's system they'll probably get fired lol.

Hufandpuf2330d ago

So you're saying the 360 of 2012 is the same as the one in 2006? Not quite. The hardware is the same, but the user interface, and stream of games get better, that goes for the PS3 as well.

Smkt2330d ago

console wars in general..

Snookies122330d ago (Edited 2330d ago )

Well yeah the interface changes, but overall the general technology behind the system hasn't changed. If we take into account the interface, I'd say the 360 has had a REALLY bumpy ride. Some dashboards have been great, others have been a let down.

darthv722330d ago

while the hardware may be the same...the programming changes over time. Case in point, look at the snes or the genesis. Compare the titles released later in their cycles to the ones released at the beginning. Same hardware but the quality of the titles and programming is far superior over time.

Same with the 360 and ps3. No doubt that there are ways to improve the titles being made in spite of the hardware limitations. That shows that the only real limitations are in the creativity in achieving the end result. Where the is a will there is a way...even when it comes to games.

Outside_ofthe_Box2330d ago (Edited 2330d ago )



Ok, how exactly do we go about determining this? Yeah, I know this is someone working for Microsoft making this claim so he is saying what he's suppose to be saying, but of course we have people like Forza_is_King eating this up lmao.

And of course this entire "Microsoft is King" fiasco is only based off sales(which I don't get how he is using that to favor the 360 when it is in 2nd place in regards to hardware sales). Sales... the only determining factor on which console is "King" right?

lmao what a joke.

Gaming1012330d ago

A Microsoft employee who's bonus is dependent on Microsoft performing well is claiming... Microsoft is performing well? lol you don't say....
Nice fudging of the numbers there Microsoft, you own 47% of worldwide console sales do you? lol bahahaha, what American employees will say to their bosses to get a raise is never anything short of astounding.

demonddel2330d ago

@Gaming101 I'm sure hes talking about Microsoft profit overall for gaming not just console sales everybody is missing the point Xbox is whipping ass when it comes to overall sales the console is making bookoo money so hate on if you want but it wont change nothing

sticky doja2330d ago

@demonddel Sorry I had to disagree with you for using the phrase "it wont change nothing."

Fez2330d ago

@sticky doja
Double negatives ain't nothing short of annoying.

Menaus2330d ago

Stream of games?

List number of non-kinect games releasing on the Xbox 360 this year...

2? 3?

Forza, Halo, and Fable?

The 360 is dead.

JokesOnYou2330d ago (Edited 2330d ago )

A whole lot of comments about nothing....a micro employee using bias math claiming 360 is the best, oh wow color me surprised.

Next up Sony swears the Vita is the best portable ever and sales "momentum" is headed in the right direction.

Hey Menaus Witcher 2 is pretty good, what have you played out on the ps3 this year that so much better?

EVILDEAD3602330d ago

LMAO @ This MS PR dude got the internet going bezerk less than a week from E3..

The comments on here are absolutely classic..


MoonConquistador2330d ago

Yeah, and the rest. As stated below, as devs get a better grip on the programming, they get more out of the same system as it ages.

This phenomenon isn't restricted to X-Box and PS3, every console thats ever existed has better games towards the end of their lifecycle

NiKK_4192330d ago

I think he meant in comparison to the rest of the market. So, for instance, the 360 gets further and further away from the PC.

Anon19742330d ago (Edited 2330d ago )

Yeah, all I know is I sold my Wii a year after launch and my 4th 360 console been collecting dust since I finished Halo Reach, and before that it was Fable 2. I'm usually afraid to turn the damn thing on because I just know it's going to die again. I would have sold the damn thing years ago if I thought I could get more than $35 for it, and I've always been a fan of Halo anyway so I might as well keep it around for Halo 4.
Meanwhile, I use one of my two PS3's on a daily basis and I only know one other person that even games on a 360. Not trying to start anything, that's just the reality for this old gamer.
Also, no where in the blog does Microsoft say they made 56 billion in profit. That's how much they generated in revenue.
Keep spouting, Microsoft PR. That's your job. Everyone knows your console has been badly outsold from the moment it had competition by both Sony and Nintendo. You're own numbers don't lie.

Boody-Bandit2330d ago (Edited 2330d ago )

puff, puff, pass
puff, puff, pass

Seriously stop the PR spin out of control and get back to bringing games to those that brought you to the dance. Until that happens?

puff, puff, pass

I'm not trolling, I'm being honest. You (MS) left us at "Skittles" and other than the fab four (Halo, Gears, Forza n Fable) it's been Kinect and multiplats with DLC exclusive content.

Seriously, get back to the core crowd NOW.

Raoh2330d ago

The hardware is not the same.

No hdmi
No wifi
rrod included
yearly motherboard and gpu design revisions.

FlashXIII2329d ago

You think the user interface is better? I think the latest user interface is awful.

+ Show (16) more repliesLast reply 2329d ago
LightofDarkness2330d ago (Edited 2330d ago )

Snookies: he's speaking relative to the interests of the company, i.e. Microsoft, not the consumer. "Getting better with age" means that the sales aren't slowing, but accelerating as the console matures.

MAJ0R2330d ago

Consoles don't mature, they deteriorate.

Sgt_Slaughter2330d ago

Yes they do! Have you seen some of the games that are coming out recently?!? Compare them to games that came out in 2005 or 2006 and see the difference.

Shadonic2330d ago

its kind of 50 50 the more time developers use and get used to the hardware the more better the software thats prduced like how theres always articles about pushing 360 and ps3 to its limits or how the develope different things or ways to play with kinect and move.

Persistantthug2330d ago (Edited 2330d ago )


Edit in......
Who has the nerve to disagree?
If there's anyone that can rightfully claim being the "KING" of this generation, it's NINTENDO.

LOGICWINS2330d ago (Edited 2330d ago )

In the real world(not N4G)..its called PR. In the business world, theres nothing wrong with making up random crap as long as prospective buyers believe it and react favorable to it.

EDIT: I'm the one who had the "nerve" to disagree Mr. Superiority Complex :)

FunkMacNasty2330d ago

Nintendo. hahaha.

I have the nerve to disagree.

Persistantthug2330d ago

The article is predicated on "TEH SALES"......

that being what it is, puts Microsoft's XBOX 360 67 million units at an approximate 29% install base.
Nintendo, with approximately 95 million units, equates to roughly 42%.

Do you understand what I'm saying, Mr. LOGICWINS?
I'm saying Microsoft and/or MicroSoft's employee(s) have lied.

That's actual logic sir.

easternbalboa2330d ago

i disagree because i have a nerve

Outside_ofthe_Box2330d ago (Edited 2330d ago )

Logic didn't read the article NOR did anyone who disagreed with Persistant...

***"According to Official Microsoft Blog chief marketing officer Yusuf Mehdi, since its launch there have been 67 million Xbox 360 consoles sold worldwide at a total profit to Microsoft of $56 billion. He says this means that it owns 47 percent of the current-generation console market"***

***"However, Mehdi's math doesn't add up. If the Wii (approximately 90-plus million units sold worldwide) and PlayStation 3 (60-plus million) are also in the current-gen market, how can Microsoft claim almost half of the console market by itself?"***

BUT of course we will have those that will choose to IGNORE lol.

hay2330d ago

Try going to the source of the article's claim, quote:

"we have sold 67 million consoles and have generated more than $56 billion at retail, and we’re still going strong in our seventh year. With 47 percent share of the current-generation console market in the U.S."

And this means 67m shipped, $56b revenue generated(which I wouldn't call exaclty profit 'cause there are expenses you know), and 47% market share in the U.S.


BlackTar1872330d ago

u guys believe MS has 47% of the US console market? so Nintendo and ps spilt 53%?

okay i don't believe it i will need to see a better breakdown showing only the totals of US units for all 3 companies

solidjun52330d ago

"Sir, I'd really like to know whom at N4G that you have in your bubbled up back pocket"

You're not the only one. I'd like to know as well.

Kingnichendrix2330d ago

The only reason Xbox seems to have sold as many as they claim is probably because of existing customers buying new ones to replace their old broken xbox's. I know this from experience :(

+ Show (6) more repliesLast reply 2330d ago
deep_fried_bum_cake2330d ago

"No it doesn't get better with age... No console does, it becomes inferior"

Since their releases both the 360 and PS3 have had multiple console releases which have in some small way altered the hardware for the better. So they have improved with age.

If it the same old console that you bought back in 2006 though, obviously that won't improve but the consoles being sold are improving.

Dispy2330d ago

No they are not, the hardware is different in the slim models, yes, but they are equal in terms of power to the same in 2006, just newer tech. Developers get better over the years, the same line of consoles, does not.

deep_fried_bum_cake2330d ago

I'm not talking about power, I'm talking about the hardware in the consoles getting improvements like better fans and bigger hard drives. In that respect consoles are getting better.

FACTUAL evidence2330d ago

"Microsoft Claims Xbox 360 Is King"

*Yawn*....On the other hand, anyone wants some starhawk invites?

Cybermeerkat2330d ago

Pretty bad that Microsoft lied about there market share.

Snookies122330d ago

People saying that games are better later in the life cycle are right. Yet that has nothing to do with my statement of the system's hardware getting worse over time. The reason games LOOK and PLAY better later on is because developers have had time to better understand them.

hellvaguy2330d ago

You still need to rehash your logic Snookies and you almost have it! So... how can the hardware get "worse" when its the same specs, only the ps3 and 360 are now even more power efficient, smaller, and bigger had drives. hat doesnt seem worse to me somehow.

Imalwaysright2330d ago

The hardware gets worse because it becomes dated and loses value. Would you buy a 10 year old PC today? Me neither!

OT liars.

black9112330d ago (Edited 2330d ago )

How Many of those sales are from RROD!!!.Imagine if the the PS3 YLOD were as Bad as the RROD PS3 Sales would probly be over 90million. Also I'm referring to idiots rebuying new 360 consoles/models evertime their console broke. The average 360 owner has purchased 2 or more consoles you do the math. The average PS3 owner has only purchased 1.

hellvaguy2330d ago (Edited 2330d ago )

Im pretty sure when MS repaired consoles for free for 3 years because of the rrod, it doesnt count as a new sale. But hey in the grand sceme of flame wars, what are "facts"?

Rhythmattic2330d ago

2 friends of mine each bought a 2nd 360, because they couldnt deal with the few weeks turnaround for their RROD unit to be fixed...

Also, they wanted piece of mind having a backup box discovering how rampant failures were.

I'm sure these guys weren't the only ones who did this...

Blaze9292329d ago

I'm also sure that the average 360 owner has purchased 2 or more 360s because of the fact that it's so fucking cheap?

I've been a 360 owner since 2006 and have bought over three - none because of defects. But different locations in my house or for family members - because it's so cheap.

Oh, sorry...just pulling crap outta my ass.

Oh_Yeah2330d ago

when one turns a 360 into a jtag is when 360 becomes king

TBM2330d ago

if people here believe the claim that M$ actually has 47% marketshare in the world let alone the usa you are f**king retards because you're basically saying the ps3 has sold NO UNITS either worldwide or in the usa.

basically the system doesnt exist is this what you all are telling most of us here with COMMON SENSE who knows otherwise?

also i have a hard time believing that there are 40 million gold subscribers. i have a 360 and i am not paying for gold since i already pay my cable company for the use of online service.

and finally for all you people who keep saying the 360 continues to outsell ps3 year in and year out explain how the ps3 is WITHIN 2-3 million units sold when the 360 was clearly ahead by 10-13 million at the start of this gen. hmm that means the ps3 HAS outsold the 360 worldwide to close the gap to 2-3 million it's COMMON SENSE people.

i feel sorry for my fellow US citizen who believe this crap that M$ is shoveling.

IHateYouFanboys2329d ago (Edited 2329d ago )

- Microsoft does have 47% of the US gaming market share. Easily verified by the lifetime NPD figures. It absolutely KILLS the PS3 and wii in the US.

- you have a hard time believing, but that doesn't mean it's not true. You dont believe the US market share fact either, despite it being 100% true. Make of that what you will.

- 10-13 million? No. Just no. The 360 sold about 8 million in its first year, and the ps3 came out at the end of that 12 months. So in 6 years of the ps3 being on sale it has caught up about 4.5-5 million. Not even a million a year, coming from a console that had an install base of 120+ million at the time of the ps3s release. Whichever way you want to spin it, that's not something to brag about.

- yes, the ps3 has outsold the 360 overall since late 2006. Unfortunately for Sony, the 360 came out in late 2005. Slightly more sales per year is good and all, but less overall sales is bad.

I feel sorry for anyone who reads your posts. Good thing I won't have to anymore thanks to the ignore function.

@MistaDonzie below:
Better check your lists buddy - half of those are nowhere near AAA, and some of your 2012 list are actually 2013, god of war for example.

Amphion2329d ago

IHateYouFanboys, I am sorry for saying this but I am pretty sure you just took the award for one of the dumbest and most inaccurate comments I have ever read.

According to your genius calculations, the ps3 or the wii has zero sales in the USA. Because... That is the only way that the 360 can have 47% of US market share. Just stop... put down your cheeseburger and think about what you're saying for a second.....

Here are the numbers according to VGChartz and even if they're inaccurate, they are within 10% error margin, which still makes your claim an abomination...

Wii 42.9%
Xbox 36.2
PS3 23.2%

Wii 42.2%
Xbox 29.4%
PS3 28.4%

PS - I am usually a proud American till I run into people like you.

TBM2329d ago


you sir just proved with your comment that you have no COMMON SENSE and BASIC MATH SKILLS. you really don't deserve a actual response to what you wrote. end statement

NotSoSilentBob2329d ago

Everyone just needs to report Fanboy for spamming as all he does is post negative comments on the PS3 articles. We get you hate the PS3 now you don't need to say it in every post.

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MrMister2330d ago (Edited 2330d ago )

Yeah well Bieber sells a ton, but he aint king of nothing. And neither is Microsoft. What good does all of MS's money do FOR consumers, when MS doesn't use it to make new games, or squanders it on apps like twitter. When it comes to ACTUAL GAMES, and customer satisfaction, Sony is currently the king. No debate about it. If your content with mere apps, then your just not a gamer. You might as well be happy with iPhone games then.

Over 40 AAA exclusives between 2011 to the end of 2012 (not even including 2010's exclusive hits like LBP 1, Heavy Rain, Uncharted 2, God of War 3, Killzone 2, Gran turismo 5, Modnation Racers, etc).

Some of 2011's ps3 exclusives:
Uncharted 3
GoW HD collection
Ar tonelico Qoga: Knell of Ar Ciel
Hyperdimension Neptunia
Sly HD collection
The ICO and Shadow of the Colossus Collection
Killzone 3
LittleBigPlanet 2
MLB 11 The Show
MotorStorm Apocalypse
No More Heroes: Heroes' Paradise
Pixeljunk Shooter 2
PlayStation Move Heroes
Ratchet and Clank: All 4 One
Resistance 3
SOCOM 4 (2011)
Yakuza 4
DC Universe Online (also on PC, but owned by sony, user interface obviously built for ps3 console)
*and more I cant remember*

The Last Of Us
Playstation All-Stars Battle Royale
Little Big Planet Karting
God of War Acsension
Dust 514 (a free mmoFPS with pc cross platform gaming)
Sly Cooper: Thieves in Time
The Last Guardian
Jak and Daxter HD Collection
Twisted Metal
Atelier Meruru: The Apprentice of Arland (jrpg)
Mugen Souls (another jrpg)
Ni No Kuni: Wrath of the White Witch (more jrpg's--yay!)
Papo & Yo
Pixel 4am
Resident Evil: Chronicles HD Collection (only ps3 gets this hd collection)
Warrior's Lair (possibly comparable to Diablo 3)
*and more I cant remember*

+ Show (9) more repliesLast reply 2329d ago
Godmars2902330d ago

Haven't they only been saying that? from when they launched with no contemporary competition, while the PS2 had sold 130 million, to the Wii overtaking and still well ahead currently?

Godmars2902330d ago

Not before MS canceled the Xbox1 I believe.

2330d ago Replies(1)
Droid Control2330d ago

I would say the 360 is worse now that it was a few years ago. The latest dashboard blows, and M$ focus on Kinect has left a sour taste in my mouth.

BlackTar1872330d ago

I agree but only slightly. The 360 to me gets less attractive every month. The games other then the new halo and witcher 2 just are not what i'm looking for. I don't play ps to much either right now but they have games thru out the year that pick my interest at a steady pace.

I mean 360 may play better multi play but 99.999999999999999999999999999 9999999999999999999999999% of the time the difernce is so small and absurd.

Why own a separate
system for Multi plat that are 0.0000000000000000001% better MOST OF THE TIME?

Hard to justify it to myself.

Dovahkiin2330d ago

Why would Microsoft say otherwise? I mean, clearly they're wrong, but they're not exactly going to say the Wii or PS3 is king are they.