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In a quite peculiar turn of events, Sony and Shift Up, the studio behind the popular game Stellar Blade are getting sued by a company called, you guessed it, Stellarblade. Even though it wasn’t the best game ever, Shift Up’s Stellar Blade has garnered enough popularity that it caused some serious problems for a film production company based in Louisiana, that has an almost identical name to the game – Stellarblade.
The issue is that due to the game’s popularity, anyone looking for “Stellarblade” on the internet will only get to see stuff related to Stellar Blade, the game, and not the company. That, unsurprisingly, damages the company and now they are seeking justice.
Stellarblade Is Older Than Stellar Blade But the Title Isn’t
Stellarblade, a film company that makes Music Videos, Commercials, Documentaries, Web Videos, and more, not to mention various production and editing services, was officially founded in 2010. That would put it more than 10 years older than Stellar Blade, the game. But, there is a catch.
Shift Up began work on the game under the title “Project Eve”, and has changed the name to “Stellar Blade” in 2022. They trademarked the title soon after, in January 2023. In reply, Griffith Chambers Mehaffey, the owner of Stellarblade, the film company, filed a trademark five months too late, in June 2023.
Stellarblade is Suing Sony and Shift Up But That is an Uphill Battle
The film company sued Sony and Shift Up, demanding that they cease the use of the title “Stellar Blade” or anything similar and that they hand over anything with the name Stellar Blade in it so that the company can promptly destroy it. Furthermore, they ask for payment of damages and legal fees, if they win the lawsuit.
Sterllarblade has been damaged by Shift Up’s game, there is no doubt about it. As Mehaffey stated, his company has been around for 15 years, so claiming that the developers did not know of it is far-fetched. And it is hard to watch something you’ve built over 15 years get stomped so quickly. While Stellarblade, the film company, is the unfairly damaged party here, it is highly unlikely that they will win any lawsuits against a company as huge as Sony.