Rift vs. WoW: Can’t We All Just Get Along

Back when Trion Worlds unveiled their Rift pre-launch trailer a couple months ago, they took a mixture of cheers and criticism for using the tagline “We’re not in Azeroth anymore.” By drawing a comparison to the top-of-the-market MMO from the start, it seemed the game was inviting more of a comparison from gamers familiar to the world of Azeroth who would instead argue that Rift was a WoW clone, or that it had drawn ideas and parallels to WoW.