Ritek boasting ten-layer HD DVD / Blu-ray discs?

Forget single-layer media, that dual-layer stuff that was all the rage last year, and even the triple-layered flavor that got announced just days ago. Heck, even an eight-layer disc would be forced to bow down to the sure-to-be-outdone-soon ten-layer rendition supposedly crafted by Ritek. No sooner than we all celebrated the idea of a 51GB HD DVD, Ritek has reportedly "designed HD media with a full ten layers," not to mention the supposed three- and four-layer coasters it has laying around while working its way up.