Aussie Sony Exec Further Clarifies Crazy Statement

Aussie Sony Exec Further Clarifies Crazy Statement

Silverwolf|20 years ago|Industry

Sony Australia boss Michael Ephraim responded to his remarks from yesterday that the Xbox 360 and Wii are "pricey" despite PS3’s heavily criticized $500-600 launch price. After realizing he was walking on thin PR ice, Mr. Ephraim retracted critical statements on both Microsoft’s and Nintendo’s value propositions, restated his PS3 value vs. price argument, and even had some nice things to say about the competition in a post comment to Screen Play.

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