Used Game Retailer Auctioning Off Business For $2.6 Million on eBay; Trolls Competition

A few weeks back, a Florida man, in a rather bold move, decided to sell the American Dream on eBay. Shane Butcher is the owner of R U GAME, an independent video game retailer with three locations throughout the sunny state of Florida. He recently listed his retail franchise, real estate, automobiles, and gaming collection on eBay for a cool $3.5 million. While Butcher told the Baltimore Sun that the business was profitable, and that he would stick around to ensure that the transition went as smoothly as possible, many suspected that he never intended to sell his business, and that the eBay listing was simply a marketing ploy. Considering the lack of information provided in the eBay listing (Butcher did not provide any documentation to back up how profitable his franchise was), it’s no wonder that no one has made a bid. Regardless, the eBay listing seems to have done the trick, with multiple news outlets providing free advertising for Butcher’s stores.