The Microsoft Gaming CEO wants consoles to be more like PCs.
Take-Two CEO Strauss Zelnick doesn't think AI will reduce employment or lower development costs, and calls it "stupidest thing" he's ever heard.
They already have AI trained to do coding.......
How he thinks it's stupid is beyond me, Especially since we see it happening in real time.
Company A has 300 employees and lays of 200 to replace them with AI to release the same quality game.
Company B has 300 employees and keeps all 300 but instead uses AI to release a game with dramatically larger scale, scope, complexity, short dev cycle etc.
Company B would release a dramatically better product by using humans + AI and consumers would buy the better game.
I actually agree with this concept.
This is key facet. Its how the AI is used. It's actually is impressive as is and really would make an amazing addition to alot of people in their jobs, not just tech. It also has the potential for businesses to use to lay off large amounts of people, as much as they could to save money on labor. I hope too many companies don't go with the latter. But since usually companies are worried about bottom line over people...we will see some try and hopefully fail. But yeah, if its to help workers like in your company B scenario I'm totally down...Just scared Company A may be too enticing to some ceos and businesses.
Value of AI and value of humans will both be increased with human-AI complex. Each, by themselves, will not be independently better than the other. Whether AI will ever be independent from humans is the fear question of humans, ironically because of our doing. At this stage, most of the doing is because of humans, not because of AI. AI is doing exactly that by our design, until we have failed ourselves with an AI development that went awry. The biggest take is that humans have only ourselves to blame when things become wrong, and we have to decide what is the ultimate goal with AI we want to accomplish. It would take a person with high morals and high ethics to make right of AI. I would not want businessman to decide what AI should do or what capabilities it can have. AI should be in the hands of people with high moral fiber, or those operating on love, kindness, and compassion.
AI is SUPPOSED to be used as a tool, not a replacement. It's designed to do two important things artists can take advantage of immediately.
- Make the ideation/reference imaging process much quicker and easier (basically using it as a google search)
- Make mundane and time consuming tasks faster and easier so more time is spent on creation.
Unfortunately, what many have done is used it as a way to replace rather than supplement.
CS7
In the ideal world yes.
In the real world where companies have shown little desire to innovate and spent every effort to maximize profits the end result will be the same quality games (if were lucky) made by less people and more AI.
Company Real World: Fires 200 people and makes the same game cheaper using AI and the executives get record bonuses.
Edit:
Lets look at history, specifically auto manufacturing.
In the 70's and 80's the auto unions tried to oppose automation of jobs (robots) stating that they would take peoples jobs. And the people in charge who wanted to make more money said the exact same types of things that are being said about AI. But we can look at history and see that countless types of jobs were in fact replaced by automation, that was of course even compounded upon by computers.
The net effect was that the rich got richer less jobs were needed so wages were forced down by competition for the jobs that were left.
You can already make your own SFX with text prompts now as well, of course it will lower development cost and time
WARNING WARNING ‼️ SARCASM AHEAD
Sure Strauss and robots didn’t take jobs from car factories.
Edit:Sad thing is he believes it and unfortunately he won’t be replaced for a long time by AI
He doesn't, he's just lying. These people lay people off so they can get bonuses. If AI takes jobs, their bonus goes bigger and the workforce goes smaller.
Because he sees AI as a tool to aid development. He wants to use AI to help make bigger and better games in the same timeframe. Other CEOs want to replace devs with AI to cut costs and make lifeless games faster for a quick buck. Strauss has the right idea, this is how AI should be used. To extend and expand the capabilities of devs.
I think maybe sometimes we give people in these positions too much credit when it comes to intelligence.
As long as it doesn't effect his inflated executive salary or his ridiculous bonuses I'm sure he's fine with it.
The Persona / Shin Megami Tensei cosplay gathering allowed fans of the acclaimed JRPG series to meet up during FanimeCon 2024.
Frame generation technology has arrived on consoles, amplifying frame-rates and potentially transforming experiences.
Impressive results... sadly I don't have a 120hz display. I was thinking this technique could increase fps on any game that supports it regardless of the display.
I have a vrr telly in the lounge,
On another point, what if it were the other way around where the developer aims for higher fps, then used something like pssr to make the resolution higher, that might be better?
Any which way, PS5 pro sure looks interesting now, being they have already doubled frame rate, with JUST just this fsr3.0
It’s up to dev’s to implement FSR 3 support tho but most probably will I guess (hope).
Yes it would increase the framerate but it would add more noticeable latency. The impact of latency goes down the more natural frames produced. So a monitor that can push bast 60 will naturally allow the game to operate much smoother. Add VRR to this and now you have a much more enjoyable experience.
no, it delivers approx 80fps.
which is why I say why not target 60fps with this new tech and use the upscaling pssr, (Sonys version of Nvidia's DLSS, that seems so popular in the pc realm)
then we have best of both, better believe ps5pro will be doing all the above.
Now I've extensively tried it I'm not too fussed about 120 fps. Give me a locked 60 and more details and I'm more than happy
120 is a bit slow. My eyes can't look at anything less than 260fps.
This is actually an interesting proposition.
Apple is currently facing some legislation issues for exactly that.
Since they restricted me from commenting on the last major article I was gonna say Phil wants multiple store fronts on their console. Which would give the console more games, options and different ways to buy and consume.
He talked about a handheld
Expansion and meeting where Gen Z wants to take their games where ever, download somewhere and go and connect with their friends.
"This notion that Xbox can only be this one device that plugs into a television isn’t something we see in the Gen Z research. Because nothing else is like that for them,” he said.
“Some of them will have an iPhone, some will have an Android, but all the games and everything is the same. I can still get to TikTok on both of them, at least for now.
“All of their stuff is available wherever they want. So for Xbox, our brand pivot — as we attract and maintain relevance with a younger audience — is ‘Xbox is a place where I can find the great games I want to.’”
How is plus this any different than what they've been doing? They're targeting Gen not millennial and definitely not Gen X as they're old and are car from the demo. It's Z, instant access, multiple devices, f2p (sadly)
More lies, Phil you don't care about gamers.
You want Epic on xbox because no one buys games on your platform so you have nothing to lose, and your long term goal is to force other platforms to accept other stores on their platforms including yours, lowering their own revenue while you subsidize your own xbox business until all your competition can no longer maintain themselves.
I have said from the beginning the FTC is fighting the wrong fight, instead of trying to block Microsoft from buying publishers what they need to do is force Microsoft to split up and divest its hardware and it's cloud business from it's PC software (windows) business.
Countries have laws that prevent people from dumping cheap grain or iron ect. into markets and making it so other companies can't compete, this is exactly what Microsoft is trying to do, flood the market with cheap games and hardware until no one else can compete.
You get a full steam library on your console and I’ll bite.
Of course he would, this would get Xbox games tbag publishers wouldn't ever consider Xbox for, but, it would also get him PlayStation games, he wants sore badly, because PlayStation publishes their games to Epic Games store so, he's trying to find work arounds to get games devs don't want to publish on Xbox. Read what Euro game devs are saying about Xbox, they're getting ready to abandon it and Game Pass is showing the truth, it's flopping there too. Euros are smart, they don't want any of it..These are Phil's final attempts to see what he can do to stay relevant in the hardware market, he's desperate here, big time but this is a desperate attempt and a way to try and land games publishers don't trust Xbox with, he's a deceitful one, but it's only going to make publishers more mad because now you're insulting them and trying to pull the wool over them. By their honor they're seeing this and you'd find how honorable they are. This is also showing just how well Game Pass is really doing. (It's not). He wants Steak for the same reason. Microsoft may as well go back to making and selling PCs at this point. Phil, gave it, dude. Ya failed