This Gameplayer article tackles the need for Microsoft to release a new SKU of the Xbox 360 and goes into detail about what the company will need to change and why.
"Look left, look right and there is nothing but good games on the horizon as far as the eye can see, especially for the Xbox 360. To one side you have an awesome catalogue of hits, from Dead Rising to Halo 3 and Just Cause to Mass Effect. On the other there's Fable 2, GTA IV, Too Human, Halo Wars and more coming our way. But look directly in front of you at the machine that can play all these wonders and there is a maligned console struggling to keep up with the pace. Microsoft needs to get serious and release a new SKU for their console that gives it a fresh image, and a fresh sense of purpose. And here's how…"