Kotaku: "Consumers are smarter today than they used to be, but that hasn’t stopped video game publishers from releasing what have become known as “bullshots,” doctored images that are meant to show what a video game looks like, but end up being so modified and fancified they’re often nothing of the sort."
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Bullshots, Ubisoft's specialty.
Ubi are kings of this. My first experience with it was Assassin's Creed 2. https://www.google.com/sear...
After I realized that, I have seen bullshots from every AAA Ubi game that I can't even take them seriously anymore. They even doctor up their 'in-game' footage. It's crazy. There were some huge discrepancies in the Far Cry 3 E3 footage and in the final release footage, even on PC with maximum settings. The only two AAA exceptions were Rayman Origins and Legends. The UbiArt engine always looked as well as what was shown, even with their smaller titles like Child of Light and Valiant Hearts.