Is Ubisoft's next sequel drawing genuine offense, or is it simply great marketing? AUTOMATON's Matthew Coslett offers his views.
Hanzala from eXputer: "With Ubisoft's practices becoming increasingly anti-consumer lately, the destruction of The Sands of Time Remake looks almost inevitable."
Hey Ubi, here's a gun, don't shoot yourself in the foot.
*Ubi takes gun, aims at foot, empties clip*
Top executives including games boss Sean Shoptaw have also been promoted…
Behind XDefiant's toxic work culture, crunch, delays, and a group of directors and managers internally referred to as 'The Boys Club'.
Man the industry just keeps on going with all this bs and to think this is ubisoft again remember what happened with that skull bones team same crap.
https://www.theverge.com/20...
This game will be tossed out broken unplolished with a bloated budget trying to be cod but will fail sense ubi can get there shit in order. If i was me i would have gotten rid of this boys club asap there is alot looking for work out there.
Every industry has these issues
Some companies I’ve worked for were great and some were toxic as hell (UPS when I was a teenager was extremely toxic and I have heard it still is) It all starts at the top. They either hold people accountable , set standards and treat people with respect or the crap rolls downhill.
They should do a Blood Dragon AAA game.
Nothing would surprise me.
If FC4 is fanning controversies for attention, then I think the AC Parity team has taken this tactic to the next level...
They should have done this game next gen only. Then they could have done this game bigger, better , and prettier too. Isn't it time too let the old consoles go ?
What do you guys Think `?
I seriously doubt it was intentional.
Honestly, I doubt that many people would have cared, anyway, had the journalists not picked up on it. It's not a racism thing. Enslaving Africans and creating internment camps for the Japanese in America were horrible events, but they were America's problems. Not the world's. I can't believe that after all this time, we still focus on race so heavily in our media. They thrive on our passion for making things right.
There has always been and will always be racism in the world, unfortunately, but that is not what was intended here. It was removed quickly and few waves were made.
They didn't try to use the controversy for publicity. They didn't play it up. It hasn't been mentioned since June.
On top of that, you have the homosexual thing. Gay or straight, it's just a dude in a pink jacket. Chill out.
Controversy is always a great marketing tool, whether real or created. Someone is always offended at something but I think some people get too carried away with everything being politically correct. I don't play video games for their social commentary, I play them to be entertained. The fact is that many of the controversial elements in these video games actually do happen in real life from sexism to racism to mass killing. I get kind of tired hearing about people getting bent out of shape when it's put into a video game.