Microsoft Mocks Sony With "Destiny Fragrance"

Microsoft begins a mocking advert campaign for a Destiny Perfume as they apparently don't have permission to advertise for the upcoming first person shooter.

[jujubee88]

Slow news day?

[Abash]

This isn't mocking, this is them saying they are grinding their teeth over Destiny being pushed for PS4

[XB1_PS4]

I think this is their effort to make a viral marketing campaign because they aren't allowed to advertise Destiny. I think it's a smart idea. It's pretty funny, and lighthearted.

[joab777]

It's funny how it's fine that last gen every single advertisement had the 360 logo at the end.

MS just cannot afford to have anyone thinking that if they want to play Destiny, they need a PS4.

[XB1_PS4]

@joab777

"MS just cannot afford to have anyone thinking that if they want to play Destiny, they need a PS4."

That's exactly what it is, and I think there's nothing wrong with that. It's a creative solution to a huge problem for MS.

@Heavy No they don't, they're extremely humble about it. You mock MS with sales numbers.

@Below That's just the article title (for clicks), I don't see it as mocking at all.

[frenchtoast]

They shouldn't be mocking anyone really, hey are in no position to mock anyone. Bungie CHOSE to work with Sony on this over MS, MS had them under their thumb and they clearly hated it which is why they bought their freedom, MS should be ashamed of themselves if anything.

Also, it actually makes no sense.

[SIX]

Heh heh heh....I think it's pretty clever.

[donthate]

I think this is quite funny!

Also, it isn't mocking at all, and quite tastefully done in good spirits and can only benefit Bungie. There are people on Xbox One that does not own a PS4, that might want to play this.

Thanks for smelling that something was up!

heavy:

Does this hurt you? Because you sound salty as hell!

[mixolydian_id]

Pure hilarity.

I presume this is illegitimate but it's bloody pro :D

If deliberate... well it sounds like the XB team may be getting the hang of PR for the first time ever!

[uptownsoul]

It just seems like sour grapes from Microsoft. I mean correct me if I'm wrong, but didn't Microsoft make this "Exclusive Marketing" advertising popular. I just wonder what Xbox fans would say if Sony started making "clever" end-around ads for CoD, AC:Unity, Madden, FIFA, etc. Those Xbox fans would probably call this evidence of Sony's "Deceptive Business Practices"

[qwerty676]

@frenchtoast they wernt mocking anybody, that was just a term fabricated by the writer of the article for clickbait.

[mhunterjr]

Grinding teeth? Looks to me like a lighthearted , cheeky viral ad... Lighten up!

[marlinfan10]

The comment section on this site makes my head hurt these days. You guys will literally find anything to complain about with MS, its crazy.

[LordMaim]

"MS just cannot afford to have anyone thinking that if they want to play Destiny, they need a PS4."

@XB1_PS4: Its a creative distraction to gloss over the whole exclusive content discussion.

@mhunterjr: It's a petulant jab, and a hypocritical one considering the number of multiplatform games that Microsoft pays to advertise with Xbox branding.

[Flipflopp]

Seems like they can dish it out but can't take it. I swear, there are people that believe COD is an Xbox exclusive with as much advertising they do for it. How's that medicine taste MS?

[tuglu_pati]

ha! Clever

BTW way the add shows a Game offer of the Console + Destiny + MCC for £349.99. That is actually a good deal.

http://oi61.tinypic.com/2i6...

[Kryptonite42O]

Haha I like it. It's pretty clever.

[Dontworrybhappy]

That's true, joab. I'm getting Destiny on X1, not my PS4. I don't only have to have a PS4 to play Destiny. Microsoft is correct.

[darthv72]

That's pretty funny. There is no "mocking" of anything. the writer should be ashamed of themselves for implying anything of the sort.

And when i would see adverts for multiplatform games that had the xbox logo at the tail end...i would also see the same adverts with the PS logo at the tail end. It's because it was a multiplatform game and advertising was done by both parties.

Sony must have paid a pretty penny to secure all the advertising rights to a multiplatform game. Their campaign is NOTHING like the COD adverts. At least those were done for both PS3 and 360 platforms.

[gootimes]

Buy Microsoft's fragrance, it will have you smelling like a salt mine.

^
Microsoft DID have exclusive advertising for COD and has a similar deal that Sony has for the upcoming COD. But it wasn't just for COD, Fifa also, they had a bundle and advertising rights https://www.youtube.com/wat... and notice that Sony didn't get all butt hurt over it or call foul.

I guess it is ok for MS to do though, when Sony does it they make a viral campaign to counter and act like it is such an awful thing...

[XBLSkull]

I hope I get at least a sample of this with my preorder. Everyone knows bungie and Xbox are one and the same, PlayStation desperately needs this advertising campaign. Over a decade of halo has already done the job for Microsoft.

[nveenio]

I don't think it's funny OR clever. It's just an ad for Destiny, whether they say it is or not.

[Gazondaily]

Lol this is brilliant.

Some of you guys above, sheesh give it a rest.

[mike_honcho]

@xblskull.. so by your logic, since ms and bungie are "one in the same", ms is basically releasing a game for ps4 that will sell better than xb1?

[n1kki6]

Or its just good fun.

[Ju]

It's already gone. Didn't really take long.

How is this funny or clever? I want to see your comments if Sony would do this with every COD or FIFA MS advertising...

[Giul_Xainx]

This.... Is the type of fan boy move only a fan boy would make. Looks like the xbox division has been burned by bungie

[DonFreezer]

This isnn't mocking. This them reminding the world that Sony pays to too for advertisment.Here in Greece pretty much every multiplatform game is being advertised as a ps exclusive. And cut the slow news day and grinding teeth hypocrisy because if it was Sony you would scream about the greedy Microsoft paying for getting advertisment.

[n4gusername]

Every year there are "The Big Game" SuperBowl ads. In the ads, they still can not say SuperBowl on a picture of a big bowl. I know MS has lawyers everywhere, but very close to crossing the line regardless of what you think of the ad.

[awi5951]

@frenchtoast

Microsoft didnt have to sell so what you are saying is a bunch of crap. Microsoft could have kept everything and made them start over like Respawn. So what you are saying makes no sense what so ever. Actually for microsoft to give them up and let them leave with the bungie name is pretty generous in this day and time.

[weekev15]

This is amazing marketing...if only it wasnt from the company who invented the exclusive marketing policy.

Eau de salt much?

[GarrusVakarian]

"Eau de salt much?"

Hahaha, damn, you beat me to it. XD

I actually think this is a pretty funny, clever, light-hearted jab. A little ironic, though, I must admit. They are the masters of exclusive marketing campaigns and exclusivity deals.

[Mr Pumblechook]

Microsoft seem to want us to forget they have been paying Activision for years for exactly the same sort of marketing deal with Call of Duty!

Maybe they wanted to artifically create a backlash against Sony's exclusive in the same way there was a backlash towards Microsoft for their Tomb Raider deal - but they are just making themselves look like desperate victims.

[mixolydian_id]

Just a question... how are they exclusivity 'masters'?

If you say TR... I will shake my head ;)

Edit:/ Another reason this is so funny, is just how fast it'll blow up virally.
This 'click' article will surely attract everyone's interest... The best thing is it's untroll-able

[Aceman18]

Meh this still ain't stopping me from buying it on PS4 and playing with my friends

[jrshankill]

Well, it has worked. More people are here talking about this ad campaign than the Sony campaign.

[NeoGamer232]

Sony did exclusive marketing long before XB came around.

They often shutout both Sega and Nintendo in marketing for games.

[weekev15]

@neo

Really i wasnt aware of that. Back when Sony was up against N64 and Dreamcast i would struggle to come up with a multiplatform title for them to outshoot them with. You got any examples?

[Ju]

MS is grinding. I find _that_ funny. The masters of exclusive marketing (CoD) and pay offs (Tomb Raider, Titan Fall) lost one of the biggest games this year. Didn't see that coming, eh?

[Webbyy]

lol this is actually pretty funny folks. good job on their end

[nX]

My definition of funny differs from this.

[die_fiend]

This perfume smells like desperation

[Mr Pumblechook]

"Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game. So we didn’t."

I don't know why Microsoft are playing the victims considering the Rise of the Tomb Raider exclusive deal they did.

Actually I do, they are rattled about the public thinking Destiny is a PlayStation exclusive - and they are right to be worried. In the UK early tracking at GAME is showing it will be a whitewash.

The advert, if it wasn't so victim-ish, is kinda funny. But it will only be seen by the hardcore who have already made up their mind which version they are getting!

[lelo2play]

Why are you complaining? Contrary to fanboy belief, Sony has been paying for 3rd party exclusives since the PS1.

Fanboys are so blind... Microsoft are no angels and neither are Sony.

[mhunterjr]

They aren't playing victims... It's a joke, a lighthearted reminder that the game is also on Xbox. Why are people so extreme here?

[MonsterChef]

When you state you "can't run the adverts" it is playing the victim card, anyways if I recall correctly Microsoft started this exclusive ad campaign thing with call of duty sure you got some adverts from the publisher displaying all the consoles it will come out on, but there were several adverts of multi Plat games with them ending in a green screen with a Xbox logo

[gootimes]

@lelo2play

You say Sony "paid" for third party exclusives on PS1, do you have proof of that?

It is my understanding many third party migrated to the platform because of the CD storage size.

[shinrock]

M$ takes it first pop shot of the new gen and ps fans are all up in arms about it! M$ been showing some class this gen while sony has been taking shot at M$! But then again this is n4g so....

[GiantEnemyCrab]

Um, This game is launching day and date with Sony but MS can't advertise it. This is something so low that even MS hasn't stooped this far.

And they are right, it smells. Specially considering how Xbox made Bungie. They would still be making crappy Mac games..

[Gamble20]

Sony didn't pay for third party exclusivity in the PS1 era. Anyone who says that has zero proof. They only believe that because a game was exclusive, it therefore had to have been bought off. For anyone who understands the context of the gaming industry in that era they would know that many factors led to those PS1 exclusives such as CD or Sony's sales advantage over the N64. In fact, although the PS1 was not very revolutionary in technology, the absolute prosperity of third party developers on PS1 was pretty much unheard of in a historical perspective. Sony's console sold more software and was easy to develop for. That's why they gained exclusives. Obviously, as the industry became more competitive (including Microsofts exclusive deals) and third parties became much more open to multi platform development, these things changed.

[3-4-5]

Smart Marketing really.

Nothing too special, but a solid attempt.

[Kribwalker]

Why is no one talking about that fantastic bundle. Console, destiny and master chief collection for £349. That's nuts

[MeliMel]

Gtfo really? Is that bundle for NA as well or just Europe? Thats an awesome deal and i would def buy it. And just give mine to my nephew.

[JeffGUNZ]

These gaming writers need to understand that Bungie isn't "favoring" Sony or anyone. It's a business and they go where the money is. Sony approached them and bungie agreed to do some exclusive content with them. Does this author not realize HALO was on Xbox and not playstation? It's all about money. I think Bungie getting Destiny at 1080p on Xbox goes to show they are treating every platform serious and will deliver a solid product on consoles.

[lelo2play]

Try explaining that to Sony fanboys about Tomb Raider. It's business.

[TheDrunkenJester]

I know, people keep saying it's because Bungie finally got out of Microsoft's strangle hold, but in reality their contract was up and Sony saw an opportunity to finally get a Bungie game (which will have a huge following because it's Bungie) and threw a lot of money at them for advertisement rights and exclusive content. It's as simple as that people, business, understand it.

[Brix90]

@lelo2play

People would accept if it wasnt a sequel to game that was originally multiplatform. Destiny was a brand new Ip whole different situation.

[harrisk954]

This actually is an advertisement for Destiny. I wonder how many Sony lawyers are looking at this right now. Wouldn't be surprised if it gets taken down.

[MrBeatdown]

I'm more curious what Activision thinks. Undermining the business relationship between them and Sony doesn't exactly scream good business. That would be like Sony spilling the beans on PS4 versions of Tomb Raider or Titanfall.

[Kingdomcome247]

I, wondered that as well. I, wonder if the fact that they actually produced some of this cologne makes a difference. So many loopholes in law. You can absolutely know what someone's intentions were in the court of law, but without being able to absolutely prove it, who knows. Anyone with a brain knows that they were advertising Destiny.

[GiantEnemyCrab]

It's not even the same Beatdown. The game is launching day and date with the PS4 version and they can't advertise it. Unlike TR which is a timed exclusive and there will be no TR for PS4 at the time it releases.

[MrBeatdown]

@GiantEnemyCrab

I'm not talking about the details of the release, whether something is a timed exclusive or not. That doesn't really make a difference here.

I'm talking about a first party company blatantly undermining a partner company's business, just because it doesn't favor them.

If Square Enix wanted Sony to stay quiet on a Tomb Raider PS4 release because of a deal with Microsoft, it would be a lousy move on Sony's part to go and undermine that by trying to exploiting some contractual loophole.

That's what Microsoft is doing here. Activision doesn't want Microsoft advertising Destiny because if Activision allows it, Sony isn't going to trust Activision to honor exclusivity deals in the future.

It's bad business to undermine a third party's business deals by exploiting legal loopholes, just because in one particular instance, it doesn't favor you.

[Blaze929]

you sony fans take things way too seriously. lighten up. Microsoft knows exactly what they're doing.

More people are now talking about the Xbox Destiny promo then the Sony promo (whatever that may be) - mission accomplished.

[geddesmond]

I wonder how MS would have reacted if Sony did something similar for all the games they have exclusive advertising deals with. Probably react with a lawsuit.

[Reddzfoxx]

I think its funny Microsoft only did it for the trollololololz. And the fanboi's are getting sweaty over it.

People make a mountain out of a molehill.

[aquamala]

how are people not seeing the humor in this? stop with the console war for a second, have a laugh, it's funny!

[frostypants]

What they're doing is illegal, given that their intention is clearly to market the game.

[Xb1ps4]

@xb1_ps4

What's up bro! Great name...

[aLiEnViSiToR]

lol most comments about this are like this meme xD

http://www.troll.me/images/...

[Mikelarry]

Ahh microsoft same could be said for how they market COD like they developed it or how they are gonna market the hell out of tomb raider rises.then when sony retaliates you will see the MS apologist saying sony always picking poor MS booohooo

[Mr Pumblechook]

Microsoft must be seriously rattled about the forecasted sales tracking of the PlayStation 4 version.

[XB1_PS4]

Obviously they are. The years biggest game on a new SKU of the current biggest console, that's a scary thing for a competitor.. I love this solution though. I've got to hand it to them, they don't take the shots laying down. I wish Sony would've done something of this nature for COD. It shows a bit of character.

[MRMagoo123]

@xb1_ps4

If Sony had done this with cod the bone fanboys would be making remarks such as "stay classy sony", do you not remember the last time Sony slightly mocked MS ? There where articles for days about Sony being arrogant and up themselves and how they should take the high ground. Not trying to start any fights but it's exactly how it would have gone if it where the other way around.

[die_fiend]

Yeah the PS4 version is going to smash the Xbone in terms of sales and indeed quality.

[AndrewLB]

MrMagoo- Actually a lot of them would agree that it's a pretty good ad. I'm not a fanboy for either company since I'm a PC gamer, so I can at least be somewhat objective about this ad. And it's a good oen.

[XB1_PS4]

@MRMagoo But, this isn't mocking. The article says that just for clicks. I think this is a clever, lighthearted way to get in on that Destiny hype. If Sony would've done the EXACT same thing. I think there would be praise across the board.

[mrpsychoticstalker]

Lol, excellent marketing strategy, I actually would like to wear that Cologne. :(

[vega275]

I thought it was pretty funny.

[Lawboy2]

I did to...I also thought it was clever

[LavaLampGoo]

I'm just not sure it was legal. If Mircosoft doesn't have the right I would say this is infringement. Whether Sony can be bothered to do anything about it is another matter

[IcicleTrepan]

@lavalamp I'm sure they ran this through their entire department of lawyers before doing it..

[inf3cted1]

Besides the font text being relatively similar to the destiny's real font text, then its perfectly legal.

[XB1_PS4]

@Lava I'm sure their team of corporate lawyers know a lot more than us, because it looks to me like a problem. We'll see though. They get paid the big bucks for a reason.

[PlayableGamez]

I think a bunch of Playstation guys took offense to this.

[DanielGearSolid]

Between this and the buy an Xbox one and pick a free game promo (set during the Destiny Release)

Its obvious Microsoft is scared of the destiny bundle

[Kayant]

NPD September release next month should be fun ;)

[Jaqen_Hghar]

gonna be a slaughter have you seen the sales recently and did you see the Watch Dogs push PS4 got while Xbox got almost nothing? Hell with adjustments later it was shown PS4 beat X1 on Titanfall week lol

MS has tried free games with the console already and it's made little difference (free Fifa with every X1 at launch in Europe)

[DigitalRaptor]

Yeah for sure.

If this is them "mocking Sony" aren't they basically mocking themselves, since Microsoft are the people who pioneered this kind of marketing stuff last gen?

This MS is salty, very salty indeed.

[Alexious]

I actually think it's a fairly nice way to mock the other side, but I have to point out that Activision gave Destiny to Sony while Call of Duty has been Microsoft's exclusive in terms of ads & DLC for a very long time.

[IcicleTrepan]

Yeah but I believe the difference here is they aren't even allowed to advertise that the game is coming to XB1. I'm pretty sure Sony was allowed to advertise COD.

[MARKSMAN7136]

So what you're saying is you're stupid? Lol pull up an ad for cod on PS, ya won't see em on tv smh MS is just butthurt just like it's fan base 😂

[DanielGearSolid]

No

It's exclusive advertising for both games

[bjmartynhak]

And both deals are stupid to me. But well, it's business.

[JeffGUNZ]

@ Alexious. Exactly

Sony really doesn't have a FPS the dominate the market. MS dumped a lot of money behind COD and Activision to advertise it on their console. MS should have dumped money to Bungie considering how well Halo did for them. Sony is getting behind this so they have a leading FPS to favor their sales. This will be just like COD in the sense that it's heavily marketed for Sony yet sells extremely well on all platforms. It's obvious that this game will sell better on PS4 then X1 simply on the install base for PS4 right now.

Yet, why do we care? We all should be stoked this game is coming out in a mere few days!

[Yo Mama]

More M$ desperation. Their passive aggressiveness reminds me of a scared, spoiled petulant child.

I hope Sony sues the s**t out of them.

[SkippyPaccino]

That's probably what Microsoft wants them to do. That way they will look like the victim and Sony will look like a bully. If Sony doesn't decided to sue (I don't think they will) than it opens up for more of these types of shaningans by Microsoft later on. It's a clever move by Microsoft even if it reaks of desperation... I wouldn't be surprised if Sony retaliates with COD later this year...

[jrshankill]

Hmm.. your tears are delicious

[Aurenar]

MS is always unhappy and wants it all for himself.

Someone go to Microsoft to bring milk and cookies for everyone. Thanks.

[Death]

Which explains why Sony bought exclusive content and exclusive advertising for Destiny, a game made by Microsoft's former premier first party developer. Yeah, it's Microsoft wanting it all for "himself" and not Sony and it's fans.

[noctis_lumia]

like you said.... "FORMER"
not anymore so suck it up and watch those sweets ps4 destiny numbers owning xbox one...save that message and wait for 9/9/2014

[n4rc]

Lol.. Are you for real lumia?

Some of you are priceless.. You actually take this shit so seriously that I bet it honestly bothers you in your everyday life

[reko]

@Narc

Why so serious?

@death

Salty?

[OUROSMAG]

If only they were this clever with their japan marketing campaign.

[Death]

Is this a referance to Sony or Microsoft? It's hard to say since Sony's success with the PS4 in their home territory has been a little light.

[Ravenheartzero]

It's not hard to say. Xbox one flopped.

[noctis_lumia]

little light....ok
xbox one tho flopped badly...for another gen MS really should stop bringing their crap there japanese dont give a crap about fail product and xbox

beside after the pre sony conf in japan...58% of the japanese market want a ps4

[UnwanteDreamz]

Look at Death spinning out of control. Spin, spin, spin, damage control, spin. Buck up buddy.

[n4rc]

Lol.. You again.. Only 3" down the page

http://n4g.com/news/1578984...

7.9%

Not nearly 60%.. But I'm sure you knew that

[Death]

Spinning? The PS4 is tanking hard in Japan which is not what fans had hoped before launch.

The Xbox has virtually no presence in Japan. Who claimed the Xbox One was going to do well there? The execs hope it will, the fans know how this plays out.

So where is the spinning? Xbox fans never claimed it would do well in Japan and expected the launch to be this way. Sony fans that are beating their chests and shouting their victory cry are completely ignoring the fact the PS4 is tanking hard in Japan also. Yeah, I'm spinning. 5,000 consoles a week in Japan isn't good, especially with the WiiU which has been labeled a failure by Sony fans outsells it weekly.

[thricetold]

Man I so look forward to laughing at you ms fans in the future, over and over. You guys supporting ms are part of the reason the industry has turned so slimey with all the console paywalls and MT's that plagues us now. They started this crap on consoles and you guys lapped it up and now everyone is paying for it.

How could anyone ignore all the negatives they have brought to the industry? Because they brought you halo? A game they stole from someone else?

Hardly worth the damage they've done. Can't wait until they are ran out and replaced with someone truly interested in the industry and not just looking for a quick easy profit at the expense of us, the consumer/gamer.

[tamarkovia]

I want some !! Speaking of slow news days I must say the Division is looking pretty good.

[Dukemz]

I'd buy that for a dollar!

[jts1891]

Honestly, even though I switched to Sony this gen, Bungie's behavior toward MS kind of annoys me. Like it or not, the Xbox fanbase more or less made Bungie. Destiny likely would have never existed without them. So the fact that they are giving Xbox fans the finger is...irritating from a consumer perspective.

[MRMagoo123]

No bungie made bungie by making halo. People liking a game and playing it doesn't change anything.

[UnwanteDreamz]

Like how PS fans supported Insomniac all last gen and then they sign an exclusibe deal with MS?

[Golden_Mud]

Well to tell the truth , they signed exclusive deals with both Microsoft and Sony , there was a Ratchet and Crank release last year that should be counted but I know where you're coming from. Unfortunately money talks a lot these days.

[ShowGun901]

whether its insomniac or bungee, i just think they make great games, and deserve success! you gotta remember, these peoples livlihoods are on the line. mortgages. student loans. their kids futures.

if you liked them 4 years ago, support them on their new endeavor!

i hope SSO sells well!

[Rocky5]

Your shitting me? Sony have the exclusive right to advertise a game?

What the hell is going on with the gaming industry?

I could understand if it was exclusive & only out on that system at that time, but a game that's on 4 systems & only allowing one company to advertise it for two platforms is wrong.

Also MS isn't mocking Sony, there trying to advertise a game on there system, but are being blocked by £££ from Sony. (Same goes for MS in these situations)

[LonDonE]

LOL I like that Microsoft is getting a taste of their own medicine!! they have been doing the exact same thing with call of duty for last gen and now this new gen! Playstation had battlefield but now even that has become Xbox centric like the early dlc etc.

So i think good on Sony for getting the rights to Destiny! i think the way Microsoft is reacting further makes them look weak and full of jealousy!
Deal With IT!!!! they do it all the time and now Sony has a big third party game all sown up they are resorting to cheap tactics L0L

On topic i kinda understand how you feel, its the same with insomniac and sunset over drive.
Insomniac while not owned by sony has been synonymous with Playstation so to see one their games only on xbox isnt a nice feeling for Playstation only gamers who have supported insomniac through the bad games and the best!
But these things just happen in this industry we love

Sad thing is i just dont see sunset over drive selling very much, these colourful wacky games do better on Playstation! and sunset over drive would of done well on PS4 but on Xbox judging from pre orders alone it just isn't gaining traction.
I am not stereo typing, and sorry if it comes across like that but history has shown sports, fps shooters etc sell well on Xbox, While Playstation usually has a more diverse range.

Luckily for me, i own and game on all platforms and so can buy any game i choose!

[Neonridr]

lol, regardless who you support, that was funny.

[mrmarvel29]

I agree man lol

[strangeaeon]

What I never understand is why would any developer NOT want their game advertised for a system it is coming out for? Its never made sense to me regardless of platform.

[DarXyde]

Well, Microsoft was the only company to advertise Final Fantasy XIII on tv and it still sold better on PlayStation 3. If Destiny is known as "Bungie´s game", we might be surprised with the Xbox turnout. Then again, a fair share of PlayStation 4 gamers ate Xbox "converts".

I guess we'll know in a couple of days.

[Artista]

Where's your sense of humor, people? ^_^

[pwnsause_returns]

well at least they're trying hard LOL. Im sure Destiny Will sell decently on the X1...but The PS4 will over take it in lots of sales.

[Remy_Chaos]

Heh I have some better ones (not sure if the links will work but here ya go)

http://rs1img.memecdn.com/d...

I've seen a better one for the fragrance, but couldn't find it.

http://static.gamespot.com/...

[HappyWithOneBubble]

Xbox Tears looks tasty lol.

[jnemesh]

Now, desperation has a scent of its own. Crafted from the salty tears of Don Mattrick, Microsoft proudly introduces Destiny, the fragrance. (Please don't sue us, Activision! We still need you in a couple months for OUR exclusive advertising campaign!)

[MasterCornholio]

Microsoft instead of producing perfumes you should be producing games.

:I

Lol

I'm just kidding but I find this marketing tactic to be kind of lame in my opinion.

[urwifeminder]

How does this mock Sony do their management stink or something?

[iNFAMOUZ1]

Im getting destiny on xbox one only because halo has always been synonymous with halo and it just feels "right" that xbox is destiny and bungies home to me

Plus all my friends are on xbox

oh and the controller feels more comfortable to me

[cr33ping_death]

halo better be synonymous with halo.

[towelie1288]

awesome lol hilarious!!

sony fanboys cant even get a laugh lol
get off your high horse

[WeaseL]

Marilyn Miglin will take MS to court for copyright

[CerealKiller]

Don't understand how that ad is supposed to help sell the game on xbox.

[OC_MurphysLaw]

Smart and funny ploy by MS.

[qwerty676]

loled at the title

in no way were they mocking sony. writers trying to start drama and fanboy arguments.

looks like its working.

[ShadowWolf712]

i'd call this clever... if the actual advert didn't reek of them being butthurt over a policy they helped normalize.

"Thanks for smelling something was up."

Really?

[poor_cus_of_games]

I know right! Ms is looking butt hurt as hell over this. A practise that they started. Sounds like an infringement. Hopefully ms gets called out over this.

[lifesanrpg]

How is this mocking Sony? It's just clever advertising and a smart way to workaround Activision's rules for advertising Destiny. Good on Microsoft.

But this headline is clearly click-bait. Stop fueling the fanboy flame wars.

[ArtificiallyYours]

This site is whats wrong with America.

[hankmoody]

The crazy thing is, it always seems to be the more die hard PS4 people who put out this crazy, angry vibe constantly. Had the shoe been on the other foot and this ad had been a PS4 thing, it would have been hailed as the most amazing thing ever to be put to page. The mentality in here is why I've been visiting this site less and less.

[ArtificiallyYours]

God forbid I'm not locked down in preferences either, I'd get called out as a fanboy for rooting for the big three.

[RealtorMDandDC]

You're whats wrong with the world......

[marlinfan10]

Its so funny how worked up people get over an ad, pathetic really. Its a smart way to advertise a game since they aren't allowed to actually advertise it. Get over it, you people act like a bunch of little girls. Its not meant to be a shot at sony/bungie/activision, its the only way theyre allowed to advertise and theyre having some fun with it. BIG DEAL.

[Specter229]

Im confused, why does anyone buying Destiny on PS4 care how microsoft gets around exclusive marketing?

[marlinfan10]

Because they care more about what MS is doing than the actual game

[DVAcme]

Well, it's clever, but it's not like Destiny is being advertised as exclusive when it's not, it's being advertised as Sony-centric, which it is. This isn't a Rise Of The Tomb Raider situation here. The bottom line, though, is that, if you want the optimum Destiny experience, you'll want to get it on PS4. Just on install base alone, the PS4 version will be much more active.

[kaiserfranz]

Well...This is unexpected! I'm not sure I wouldn't do the same if I were them, though.

[S2Killinit]

MS and their bashing the competition advertising never fails to amaze. remember the mocking of iPhone ad? right before iPhone 5 was being launched. I thin instead of spending their money on these types of things, they should make some games, or in MS's case buy some exclusives.

[MetaReapre]

That's pretty funny. Lol I like it.

[Predaking77]

If funny to see the desperation and lack of professionalism of Microsoft. No wonder they always end up last.

[Ethereal]

Sucks when the shoe is on the other foot it seems? One thing to take from this, Sony doesn't mock Microsoft when they can advertise the piss out of timed exclusive content for Call of Duty every year. This sort of stuff just looks bad on them.

[Silly gameAr]

Why did they have to wait until close to Destiny's launch day to be so light hearted and hilarious?

[LD_VAD3R]

I'm not a fanboy of either system. I have both X1 & PS4. I'm playing Destiny on X1 because that's where better party chat is, most of my friends are, & FPS's are just better with the X1 controller IMO. PS4 for action/adventure games FTW IMO.

[Izzy408]

This made me chuckle.

[Alsybub]

I'm sorry but I just don't see how this is mocking Sony. It's quite clever and fun.

[Brute_Shot_Adam]

Hardy mocking them. Money is Money in the company's eyes.

[TotallyNotGlenn]

Mocking? No.

[hazelamy]

can anybody say lawsuit?

[hoolesy]

I'd so laugh if CK filed a complaint lol. This loyalty crap is getting ridiculous; companies fight over consumers like we're voiceless scraps for the taking. Alas money and greed! We all love game'age, let's all be friends *Group hug and whale music.

[Buff1044]

PS4 fans apparently can't take a joke. Calm down there.

[JeffGUNZ]

Where in this article do they mock Playstation? I don't see any mention of PS4 at all. Oh yea, everything has to be a console war conspiracy nowadays.

[Rob_Ko]

poor Microsoft playing the victim, someone please pass me a tissue I think I'm going to cry.

[GiantEnemyCrab]

And yet if MS had blocked Sony from even advertising the whining would be epic. Judging by all the whining and troll deleted comments it seems the Sony fans here can't even take a joke.

[Gore-Content]

another day another sh'tty "news story" by idiots. And eveytime people fall for it.

[kakashi81]

I just want to get the fragrance.

[tekksin]

This is a great perfume. It smells like a lawsuit.

[xDHAV0K24x]

lawsuit? c'mon!

[RealtorMDandDC]

Interestingly it has been removed.....

http://www.destinyfragrance...

[InTheZoneAC]

destiny fragrance...I agree it's a soft overrated game...

[AstroCyborg]

yeah microsoft is butthurt

[xDHAV0K24x]

*rolls eyes*

[GiantEnemyCrab]

haha.

Really, the deal won't even let MS advertise Destiny? How lame and I wonder how much they had to pay for that?

These deals are getting worse all the time.

[Dannylew]

HUAUAUHUHUAHUAUHAHUAHUAHUAHUAH UAHUAHAHAHAHAHAAHUAHUAUHAH

This company it's a joke... hahahahahaahah...
personally ... happy if xbox division fails hard and finally.. "close".

[FATHASUN]

So your telling me that all these years we could have had a Call of Duty: The Stink of War fragrance. Missed opportunity Sony

[Totoro17]

Ah, yes Microsoft, very funny. How are those Japanese Xbox One sales going?

[Jag-T1000]

Chill dude, you act like they just insulted your mama.

[OllieBoy]

MS acting like sore losers now, smh.

[its_JEFF]

hahaha... how is this mocking? Brilliant move on MS's part. Clever way of reminding people that Destiny is also available on their platform. Too bad it's been taken down.

What would have made this even better is if MS actually released a perfume like commercial to go along with it haha Black & White, man and woman on the beach with the waves breaking in the background... you've seen those commercials before!

[korona15]

Desperate Microsoft resorting to gimmickry. Looks like they'll do anything to increase their flagging sales. Wonder if Sony will do the same when Advanced Warfare comes out, since MS will have exclusive content but not Sony. Probably not, Sony actually has class.

[FAT MAN GO BOOM]

LOL they should call it Desperation LOL

[CerealKiller]

Cease & desist incoming!

[StormLegend]

SMH Microsoft you guys will do anything to make money I see...

[Jag-T1000]

This is genious!!!!

[voodoogts]

Doesn't Destiny come out for both current gen system? Why so many tears from fanboys?

[Ninver]

What are they trying so say? That xbone owners smell? lol

[SynestheticRoar]

What the hell happen to Microsoft they use to be a OK company. Their so lost now.

[Crazay]

well played MS.

[RealtorMDandDC]

I have an issue with this statement "Thanks for smelling something is up"

This is why I will never purchase an Xbox One.....It's okay for Microsoft to claim Tomb Raider is an Exclusive when it's not it's timed.....and it's okay for Microsoft to market COD like it's only for Xbox.....

Interestingly, the advert has been removed....
link: http://www.destinyfragrance...

[MrZweistein]

I like it! Creative ...

[chobit_A5HL3Y]

did ms bottle their tears? ;D lolz jk x] everyone can have fun with this! o3o XP

[kopite96]

Really who actually gives a s**t.

People know it's coming out for both consoles, if you want it buy it, if you don't want it then don't.

This fanboy nonsense is f**king pathetic, daft bunch of c**ts

[SKEE]

I don't find it funny, maybe I just don't get it?

[DevilishSix]

Sony should sue MS. I am sure Sony paid a good amount for exclusive DLC and marketing rights to Destny. You don't see Sony pulling this crap on Microsofts marketng deals for COD or Madden for example. Yes Sony should sue MS pants off for this Unethical business practice.

[sebzhd]

Destiny for xone is eau de toilette

Destiny for PS4 is eau de parfum.

[Butters360]

This whole PR stunt has me laughing my ass off. It reminds me of UNCHARTED 2's ending scene.

Elena: "I kept your tears in a jar. I have proof"

Seriously though, Microsoft AND you have to be quite dense to NOT know that Destiny was multiplatform when it was ANNOUNCED as such.

[DOOMZ]

Hahaha, awesome, lol!

[Toxin1263]

That awesome moment when all the Hottest news is Destiny Related :D

[_FantasmA_]

Ah yes. My favorite smell. A hint of jealousy with a large dose of butthurt.

[americanGTA]

Does it smell like cheap Chinese plastic?

[Sikct9a]

Ha that's cool but day 1 on ps4.

[Killzoner99]

Looks like Microsoft is a little salty about losing Bungie to Sony lol. Maybe they should have treated them better. Personally I think Sony should sue Microsoft because they don't own the rights to advertise Destiny and they are blatantly and mockingly doing it. This is a new low for Microsoft.

[Orpheo]

Microsoft took down the perfume ad! lol

Now it just says they have some great X-Box one games on offer. ;)

[Iamnemesis4880]

And this is a problem how it is funny shows MS has a sense of humour

[bosoxs505]

People take things too serious on this website.

[brewskiebob]

I heard the fragrance was made from extracts of major nelsons sweaty ass

[dreamed]

I see as usual on n4g the @#$£ suckin fanboys are out in force,....also who gives a crap about destiny its gonna be a half a billion dollar turd imo.If its anything like the beta then i just dont see whats so good,its just a bad halo clone and halo is total run n gun no brainer garbage at best imo.....still the masses dont like to engage there brain much,probably why cod does so well,god knows why???

[JMyers]

Why not spend the money on making games MS?

Also, did they forget? They started the whole content first, timed exclusives, DLC exclusives... And all this BS.

Let's go back to REAL exclusives. Market those.

[Picnic]

This is exactly the type of thing that Microsoft need to do.

When Nintendo released the Super Nintendo it was technically superior to the Megadrive in all but one respect - processor speed.

Microsoft are kind of in the position that Sega was with with the Megadrive. They won't win the generation but they can afford to have more fun with their adverts.

And Destiny is merely a multiformat game so they're right to take the opportunity to mock the situation.