GeekParty's Josh Wirtanen writes: "If EA Games offered you a trip to Germany and an opportunity to drive Porsches on Porsche’s own test racetrack, would you turn them down?
I’m guessing most people won’t ever have to ask themselves that question. Weirdly, there was a point in my life where I actually did. And I said yes."
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
I'm really sick of seeing porsche in every freaking NFS game that's released!
you got the crew, forza horizon 2, driveclub, and project CARS coming out,
and everyone i named, don't have porsche in it. Instead, there's RUF!
as long as EA is around, porsche will still be shackled to them.
Won't see be able see them in no other game than ******, boring NFS games.
EA Games Flew Me to Germany and Let Me Drive Porsches
Wow how nice....could of sent to your local Porsche call dealership and let you drive some Porsche BUT hey Germany does have good beer and that autobahn thingy.
*actually been on the Autobahn.....Oh how glorious and better than USA raggedy highways!
I remember reading a story about how some journalists are spoiled now and demand freebies and special treatment at gaming conventions etc....
This article makes it easy to see why
Pretty good article...and I do like that the writer was self-aware enough to realise that this sort of trip for journos is a pretty big problem. And it is.
EA won't pressure people into being nice about their game, but they will make sure to treat the writers well, take them on an expensive trip and fill their heads with positive and fun memories. How can that positivity NOT affect the coverage of the game that follows...at least on a subconscious level?
Those sorts of trips really need to be stopped, the conflict of interest is far too great. Games reviews are supposed to be consumer advice first and foremost, and something like this that seeks to grease the wheels a little in return for more favourable coverage is pretty much contrary to our interests as consumers. It shouldn't be allowed, the whole industry needs to be closely regulated to stop this nonsense.
Hmm. Lay off a hundred people at the studio that made the last Need for Speed game. To save enough money for expensive joy trips?