700°

EA Is Trying To Pay Off Famous People To Say They Like Star Wars Battlefront

It seems like EA has been paying famous people to say they like Star Wars Battlefront. This could be due to the hatred towards the game by many gamers.

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FasterThanFTL13076d ago

So EA would rather pay famous people to say they like Star Wars Battlefront than price the game more respectably.

IAmLee3076d ago

It's EA, A.K.A Electronic Arseholes.

sonarus3076d ago

No surprise. EA usually wins title for worst company and they seem to revel in it. Game is worth 40 bucks tops.

Bansai3076d ago

Remember EA's old motto? "It's in the game"?

Pretty ironic now lol, "It's in the DLC"

Yi-Long3076d ago

Of course rich famous folks enjoy it; even if EA didn't provide them with a free copy (which they most likely did), they still really wouldn't really care about 50 bucks for DLC, cause that's peanuts to them.

Nobody is complaining about the game not being fun. People are complaining about the value for money, and the expensive Season Pass.

Good-Smurf3076d ago (Edited 3076d ago )

EA games "Challenge Every Wallet"

SilverClock3076d ago

I love that nobody disagreed with you.

DEAD-DEVIL-DISCO3076d ago (Edited 3076d ago )

I bought this for my kid, and i have to admit, he loves it and i do also. But overpriced as hell. My kid immediately asked me to buy the pass. I was like hold up boy,,,daddy just paid too much for this one right now lol. I was gonna wait cause i read it was a lil short on content,,,,,but it was his bday ya know. And i just want EA to know they can go fuck themselves . And i put no blame on dice,theyre a good group of folks forced by nazi's . I know thats harsh. But EA has some great talent they own but dictate them into crap. So many great games flawed by only the fat cats. And for one whole decade ruined my now ancient hype for FOOTBALL SEASON . I was one of the best in the world 2k5 on xbl. They ripped that from me. The hate burns a lot

APexGamer453075d ago

Sadly this is common place.

MS was notorious for doing this as well.

TheCommentator3075d ago

I get it now. EA got paid by Sony(no, this is not Sony's fault), who then advertised the game for them, then EA used their original advertising budget to try to pay famous people to say they like it. If Battlefront was worth more than it's graphics engine maybe EA wouldn't have to "force" people to say good things about it.

ZombieKiller3075d ago

I am soooo glad i didn't buy this game....im a huge Star Wars fan and a huge gamer too so everything said why not? EA pushed me away from this game by 1) BEING EA and 2) That season pass. I saw the Destiny sales model from a mile away. Blank ass game with an additional pass that unlocks everything. Screw that.

I really wish they would let someone else make Star Wars games. Someone good too like CD Projekt Red or Naughty Dog, maybe even Rockstar. Not some bullshit dev like Ninja Theory (STILL hurting over here Capcom) or someone like EA.
I'd love to see an adventure game based on travel and exploration to different planets. maybe play as a jedi on a multi-planet/location quest.

Lets just say Mos Eisley spaceport could get REALLY interesting.

You would think that SOMEONE over at Disney would have seen the fans complaining about Battlefield 4 and it's mess.

brish3075d ago (Edited 3075d ago )

"It's EA, A.K.A Electronic Arseholes."
@IAmLee

I heard the E in EA stands for evil. ;-)

Aeery3075d ago (Edited 3075d ago )

This guy is a douchebag a full attention whore.

I don't care if EA really tried to "bribe" him (I don't like them), I don't care at all, but this guy is very disrespectful.

Why insult so much a game that millions of people are enjoying ?
He just insult the game, not the EA and that is very different.

So, what can I say ?

Fuck off idiot.

Retroman3075d ago (Edited 3075d ago )

This is ( Nothing ) new MS done this waaaaay to often at E3 each year.
what else is new?? America was built on fabrication and lies.
celebrities no more than puppets to manipulate blind consumers (Suckers) to buy said product .
we must decide what is right and best for our time and entertainment not illuminati puppets .

+ Show (10) more repliesLast reply 3075d ago
Fin_The_Human3076d ago

So what if they are...gamers are such drame queens and fit about everything.

Just play games and stop worrying about other things that shouldn't really matter to you.

Magnes3076d ago

It's really starting to become clear to me what all the fan boy hate stuff is really about. Fear and desire to shape the industry into the mold that fits your ideas. If you don't like a game/company/hardware and it sells a lot you hit the inter webz and slam it to the inth degree. With the exception of payed exclusives that deliberately withhold things from a particular group what's the point if you don't like it don't buy it easy. Oh that's right not that easy others aren't allowed to like it because you don't, egocentrism.

kenshiro1003076d ago

If you have to pay famous people to say they like your game, then you done goofed up.

Don't support this disgusting company please.

mogwaii3076d ago

Keep supporting scumbags if you like, who needs integrity, just spend spend spend!

Gh05t3076d ago

@Kenshiro

I find it hard pressed to find any major company who hasn't paid a celebrity to say they like their company.

I would have to stop buying cars, shoes, clothing, makeup, razors, cell phones, I cant believe its not butter, pizza, and countless other products or services.

Paid endorsement is nothing new, and if you buy a product because some singer/songwriter says he liked it than you are as shallow as someone who takes money to support a product they don't really like.

kenshiro1003075d ago

^
Its the way EA went about it. I stand by my original comment.

Dirtnapstor3075d ago

@Gho5t

Agreed.
Anyone who thinks differently is a dolt and could be clearly defined as a sheep ironically enough considering they state the same for those who actually purchased and enjoy this game.

Battlefront is a great game. If you don't like the cost, pass on it or wait until it drops in price reasonable to your expectations. Not a hard concept to live by really.

Notellin3075d ago

One of the worst comments I've ever read. If the public doesn't like something they have to voice their concern or else the big corporations push further and further.

abstractel3075d ago

I really do feel it should have had a proper single player campaign but the game is still a lot of fun and I feel it's worth my $60.

rocketpanda3075d ago

Right, because being paid off for positive reviews and comments are so great! Let's pay off some well knowns so they can influence their fans to pick up a mediocre game. You got to wonder why EA keeps getting ranked in the worst company poll.

Wouldn't it be better to spend said money on actually making the game better, oh wait that's what the $50 season pass is for.

Name Last Name3075d ago

Hey Fin I would love to "Just play games and stop worrying..." but I can't when they're trying to squeeze every penny I have.

+ Show (8) more repliesLast reply 3075d ago
just_looken3076d ago

Well battlefield hardline population dropped to nothing in a couple months.

Now if you go to this site:
http://swbstats.com/

Star wars is taking the same route sure 180k is alot but the number is dropping.

I say by February star wars will have around 10-20k players.

Ea needs all that good PR for xmas sales and high player count asap.

donwel3075d ago

It's funny because I looked at the BF4 stat page that's linked on that site and it says there that there are about 32k playing BF4 on PS4.
I'd like to know where the bloody hell they are because when I put the disc in a couple of weeks back I couldn't find a sodding game >:(

RiseofScorpio3075d ago (Edited 3075d ago )

God I hope so, they deserve it. These ridiculous DLCs only separate the community.

GoPanthers9993076d ago

I really enjoy this game, but there are only 3 or 4 maps with big or small versions. Unless there is some real content added by the DLC, I will "pass" on the season pass and move on. The biggest miss here are the modes from SW Battlefront 2, makes no sense.

Fez3075d ago

Yeah... they had to get it out in time for the film. Such a shame, because it could have been the game of the generation had it been delayed for 6-12 months and been released as a full game :(

Tapewurm3076d ago (Edited 3076d ago )

I really like the game personally.... I justify the price with an old school style of reasoning. (I'm an old dude) I just imagine if I was having to drop a quarter (25 cents) every time I died 3 times...like I was in an arcade back in the 80's. For $70 you have 280 quarters.... 3 lives per quarter. If you never get killed...EVER...then complain all you want....but, if you die every few minutes in multi-player like most normal people... shut your collective cake-holes and enjoy the game. It costs a lot of money to make these games .. they have to pay a lot of salaries and expenses to get this game to us....even if EA has a bad reputation for being the face of all that is wrong with the corporate side of all that is gaming. Just enjoy the game for what it is. Remember the Quarter for 3 lives rule and think of what a value you actually have.

caperjim3076d ago

The good old days. Bugging our parents for money so we can cash it in at the arcade for quarters or tokens depending on the arcade. Lining up to play the new arcade game they just got in. When it was finally your turn you had a group of 15+ people standing behind you watching you play. Thanks for the memories. :)

mogwaii3076d ago

justify it anyway you like, its still a rort!

remixx1163075d ago

No offense big home but that's a pretty brain dead way of justfiying it.For starts you ddidn't have to pay 400$ just to access the arcade then 60$ on top of that to access the game.

......but whater, enjoy you game bro.

Dirtnapstor3075d ago

Oh yes I remember those days! What made those days even better was when you would find a 10er on the floor, right!? I was always scanning!

You'll have lots of disagrees because there is no real appreciation for anything anymore. Instant this, instant that... no real concept of "putting time in" because there is so much to be had too quickly.
No real sense of costs because many have become too dependent and haven't a clue. (broad statement)

Every game produced has naysayers. Unfortunately, It's Battlefront's turn on the whipping post.

deester3075d ago

that is retarded in the 80"s did you drop 400.00 plus to get to use the game and another 65.00 for the game disk it is very obvious you do not like that empty game too much!!! you are here reading about why it is a ripoff

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TitanUp3076d ago

This has happened countless times. EA gets caught though which makes all the difference.

Doodleburger3076d ago

Or just make the season pass free, or $30 cheaper.

Dirtnapstor3075d ago (Edited 3075d ago )

I would concur. Unless DICE has quite the surprise up their sleeve, the season pass as is, is too much for 16 more maps.

If there was an official SP campaign, I doubt anyone would be complaining at all.

TimelessDbz3076d ago (Edited 3076d ago )

I really don't see the issue. It's like when a professional sports player says "I'm going to Disney world" or when you have celebrities on food and drink products when knowing good and well they don't actually eat or drink that product.

vegasgamerdawg3075d ago

How does the article even make it here? Ea pays...so does every single company that ever lived.....and this is a hot story...shows the intellect of N4G readers...smh.

Rachel_Alucard3075d ago

Because the product is subpar and it seems desperate. Having a celebrity advertise household items and services wouldn't affect the brand any more or less. It's like when a bad movie gets those CRITICS GIVE IT 2 THUMBS WAY UP nonsense in the commercials

someOnecalled3075d ago

That's what I was going to say. Doesn't every company does this. Impl pretty sure all the famous people in those cod ads don't play the game or play that much to support it

FlameBaitGod3075d ago

Or use that money for free game dlc and make gamer's happy but nahhh, TY EA.... you really are bright.

3075d ago
solar3075d ago

its all part of the machine to keep the sheeple spending their money, to keep fueling the machine. LOL.

3075d ago
awi59513075d ago

No different than the Sony fanboys in this site. If you say good things about sony you have 10 bubbles, if you say good things about xbox you have 3 bubbles lol. Thats why im all pc i hate you console fanboys and i dont miss you at all. PC master race is so great so many options to ban or mute you kids. Move out of your moms basement and pay for your own games for once.

eferreira3075d ago

Just like how every company pays athletes to say they like their product.

NickieNick3075d ago

Isn't this how commercials work? Celebrities endorse products...??

magiciandude3075d ago

I know I've made the right decision not buying this game when EA has to stoop down this low. Just amazing.

Soc53075d ago

Good point, it also seems publishers like EA really want games to be around 100 a pop hence season pass and all the extra crap they push. They really want that hundred dollar price point. I know a lot of gamers are going along with it but not this gamer. I'm actually becoming more and more budget minded because of crap like this.

UKmilitia3075d ago

I cant believe people bought the game.
after announcing the game would be full price(online only) lets not forget blops3 last gen was £15-20 less at retail for that fact.
then they leave half the maps out to sell on with season pass.

why the hell are people supporting this????

+ Show (16) more repliesLast reply 3075d ago
Roccetarius3076d ago

Of course EA would do this. It's been revealed before, that companies have used teams for sites like Reddit, Youtube and even on here to create a positive comment stream. Some even review their own games positively on Steam.

Good-Smurf3076d ago

Levelcapgaming review of Battlefront quoted "Quality over quantity"

3075d ago
WeAreLegion3076d ago

That's disgusting. Guerrila marketing doesn't belong on forums.

Eat fresh.

JasonKCK3075d ago

Any game reviewer or site that runs ads for the same industry they do news/previews/reviews for are biased and sell outs by default.

3076d ago Replies(3)
UserNameIsNotTaken3076d ago

They paid the Battlefront subreddit mods if you guys didn't know.
The mods were removing anything negative about the game.

madmonkey013076d ago

they were removing anything in breach of the NDA, during the alpha stage.

Gh05t3076d ago

...When you post a news article to support your claim only to find its been updated to disprove your own claim.

Rookie_Monster3076d ago (Edited 3076d ago )

Wow...how low can you go EA? Put an embargo on the game after launch day to hoodwinked customers to get this mediocre game along with a day one $50 season pass with more missions than than the actual game.

Now, after hearing this, it will be a long time before I will buy another EA game again. This is just classless. Now, I have my suspecion on the 8/10 IGN scores. I have no doubt they paid them off as well for an 8.

antz11043075d ago

Congrats, your countless negativity toward the game has finally swung full circle and you found a way to justify how a completely separate company dared to give the game a good score. Lol whatever helps you sleep I guess.

DigitalRaptor3075d ago ShowReplies(3)
Halo2ODST23075d ago

Stop digging yourself a deeper hole.

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220°

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

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thorstein48d ago

I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.

Cacabunga47d ago

EA is already dying a painful death..

peppeaccardo47d ago

i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?

just_looken48d ago

Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game

The new unreal engine has auto terrain creation tools

In the world of greed in which it is winning without any major blow back ai is our future.

everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.

GamerRN47d ago

Maybe they should just focus on making good games?

Just a thought...

Kiryu199247d ago

Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot

Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)

Gaming is making so much money yet the greed of these companies is never ending

CEO’s and people on board making millions yet cutting jobs to those who are actually making the products

+ Show (1) more replyLast reply 47d ago
Knightofelemia48d ago (Edited 48d ago )

EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.

Stuart575648d ago

EA layoffs followed by 'Generative AI to Drive Monetization'

I knew it. Wonder what AI salary looks like? Nothing.

ChasterMies48d ago

I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.

DarXyde47d ago

Very likely, yes.

Made worse by the fact that the execs aren't changing their compensations.

My deepest fear at this point is that we are now in the capitalism endgame.

At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?

Barlos48d ago (Edited 48d ago )

And take away creativity, and people's jobs as we've been seeing. Got it.

No thanks. I want my games created by people, not AI.

CobraKai48d ago

Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.

just_looken48d ago

Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms

The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.

We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.

Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...

Eonjay47d ago

Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.

Chocoburger48d ago (Edited 48d ago )

EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.

SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5

Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"

Show all comments (38)
80°

EA And Sony Layoffs, Entertainment News And More Skewedcast

Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.

220°

EA - Continuing to evolve our business and teams

EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."

LG_Fox_Brazil55d ago

All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help

Jin_Sakai55d ago (Edited 55d ago )

2024 so far.

Feb ’28 Electronic Arts (EA) 670 (5%)
Feb ’24 PlayStation 900 (8%)
Feb ’24 Vice Media Group Several hundred
Feb ’24 Buzzfeed 16%
Feb ’24 NowThis 26 (50%)
Feb ’24 Paramount Global 800 (3%)
Feb ’24 SiriusXM 160 (3%)
Feb ’24 Snapchat 10%
Jan ’24 TechCrunch 8 + subscription product
Jan ’24 U.K.’s Channel 4 200
Jan ’24 Business Insider 8%
Jan ’24 Microsoft Gaming 1,900
Jan ’24 Riot Games 530
Jan ’24 Sports Illustrated Possibly all
Jan ’24 YouTube 100
Jan ’24 Pitchfork (Conde Nast) Undisclosed
Jan ’24 Universal Music Group Hundreds
Jan ’24 Discord 17%
Jan ’24 NBC News 50-100
Jan ’24 Audible 5%
Jan ’24 Google Hundreds
Jan ’24 Amazon Hundreds
Jan ’24 Duolingo 10%
Jan ’24 VideoAmp 20%

DATA AS OF FEB. 28, 2024

outsider162455d ago

Is it possible maybe this whole ai thing is in play?

just_looken55d ago

Another long list that skips over UPS cutting 12,000 jobs those workers as we know work without ac low pay and old box trucks but that company had to cut 12k jobs do too loosing billions of dollars year 2 year.

https://edition.cnn.com/202...

The greed and lack of transparency/oversight is disgusting.

Ups are still making bang but not enough for a golden boat fleet.

Remember we all use ups at some time even stuff in our stores this is going to be a huge issue gong forward i know in my area they removed half the state ups stores northern half least population got some 3rd party running packages now from minivans.

Sonic188155d ago

When I explan this I get called a troll 🤔 like wtf

thorstein54d ago

@just_looken

UPS is a different story altogether.

They are paying the people doing the actual work/ earning the money more and eliminating management.

+ Show (1) more replyLast reply 54d ago
CrimsonWing6955d ago (Edited 55d ago )

You do realize around this time this happens all throughout many industries (not just the game industry), right? It has to do with taxes for these major companies, like tax subsidies for downsizing. You want to know a little secret? Around May or so you’ll see a spike in hiring…

It blows my mind that people are oblivious to corporate workings.

Andrew33655d ago

So over 25 huge companies cut jobs every year like this and it only got noticed this time?

CrimsonWing6955d ago (Edited 55d ago )

@Andrew336

Yes, that’s exactly what I’m saying. Google it up if you’re uninformed of how corporations work. Only gamers seem to live in a bubble and when they see things like crunch, acquisitions, and lay-offs they act like this is the only industry it happens to and how shocked they are about it.

Welcome to the real world, kid.

thorstein54d ago (Edited 54d ago )

EA CEO Wilson's total compensation was 20 million. Let's take away 19 million (I'm sure he can survive on 1 million.... somehow).

1 million is the salary of an in the chair developer @100,000 for 10 years.

He could earn 1 million a year.

And save the jobs of 15 in the chair devs for A DECADE (plus benefits) with ONE YEAR'S compensation.

RhinoGamer8855d ago

No Executive accountability or firings I see...

just_looken55d ago

Do not worry they will take over 40mill say sorry then get hired by playstation or xbox

blackblades54d ago

I heard Japan does it better, they do layoffs like what's happening with companies in the west. The higher ups also being agreeing to to lower there own salary. These MFs like jim and Phil isnt gonna do that they want that $

Sonic188155d ago

Like I said earlier, this is happening all around the gaming industry.

Petebloodyonion55d ago

The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.

TheColbertinator55d ago

EA is certainly among the worst,if not the worst

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