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670°

Xbox 720: Jack Tretton Responds To Competition

"With Sony revealing the future of gaming with a press event last week, they have taken up the lead with media coverage and have successfully garnered attention in the gaming industry and community. With incoming reports indicating that Microsoft will be revealing their next iteration of the Xbox in April, things are apparently getting hot."

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LOGICWINS4077d ago

Glad to hear that Sony isn't underestimating MS this time around.

Abash4077d ago

"We’ve always had different competitors. We were in the space before Microsoft and we may be in the space after Microsoft. We’ve seen competitors come and go"

I get exactly what he is saying, the moment the Xbox brand becomes unpopular or gaming loses the mainstream, I can definitely see Microsoft abandoning it and pursuing something else to make them more cash.

Sony and Nintendo though would keep gaming going till the very end

doublejj4077d ago

your absolutely right that Sony and Nintendo will be the long term consoles of the future while Microsoft will fade into the mist and die off as all they seem to care about it money rather than the gaming community. i mean Nintendo has money that they have made along the way with the Nintendo brand of consoles, Nintendo, super Nintendo, 64, and then the Nintendo Wii and Wii U. then you have Sony with PlayStation, 2, 3 and now 4 and Microsoft has been more about computers than home consoles and they are on a PC mindset right now and Sony has both PC and Home and soon away from home too. Good job Sony.

clintagious6504077d ago

Id hate to agree with u but seeing how ms has been stale in the new ip department for not just 1 year, not 2 but 3 freakin years. That alone shows me they dont care for their core base & TRUE gamers who buy any system should be ANGRY if any of these 3 companies treat us that way. If sony did this id be on their case aswell or nintendo.

Jek_Porkins4077d ago

Do you actually hear yourself? Out of the three console makers Microsoft has the most money to survive and saying the moment they aren't popular they will abandon the gaming market is one of the most ignorant things I've ever heard.

It's like saying the moment a version of Windows isn't globally loved they will drop out of the OS market. Come on now, they are in it for the long haul, they have done a great job at capturing the North American market and they aren't in it just as a fad.

If you look at the history of consoles, I don't believe a North American company has ever really been in the race, it's always been Japanese companies, I think Microsoft understands the American gamer quite a bit and as long as they do a good job reaching North America, the console wars will always be close.

LOGICWINS4077d ago

^^For our sake, I hope Microsoft comes out swinging at E3. Even if you prefer the PS3 to the 360 as a gaming console, you'd have to be delusional(not uncommon on N4G) to not see how the 360 made Sony humble this generation. Sony needs a strong competitor to do the same for them next generation. It for damn sure won't be Nintento, so it has to be Microsoft.

Thatguy-3104077d ago

"We were in the space before Microsoft and we may be in the space after Microsoft. We’ve seen competitors come and go" love that freaking statement. Honestly I don't see gaming being the same if either Nintendo or Sony left. They are GAMING. God how much I love and respect Jack Tretton.

LOGICWINS4077d ago

"I get exactly what he is saying, the moment the Xbox brand becomes unpopular or gaming loses the mainstream"

With all the money Microsoft is making off of XBL, you really think they'll become unpopular anytime soon?

This is the delusion I was talking about above.

Link0794077d ago

All i'm saying is Nintendo pushed the wii visuals in Mariogalaxy ect so far it looked like a ps3 game on steds and SmashBrosBrawl surpassed most ps3 games at the time now they have a console with equal graphics i'm looking forward to the next Mario Adventure.

Knight_Crawler4077d ago (Edited 4077d ago )

So going by your logic we shouldnt be playing the 360 right now -_-

The fisrt Xbox sold horrible and the PS2 killed it in sales - MS could have done what Sega did with the Dream Cast and bail out but they took a chance this gen and it paid off.

You make it seem like Sony and Nintendo dont care about money and would keep releasing consoles even if they sold poorly which is BS becuase a companies no1 goal is to make money and not to make some console fanboy happy.

Look what Sony did with the PSP GO, the thing was a disaster and Sony quickly pulled the plug.

Edit: The hate for MS on this site never stops to amaze me, you guys make MS seem like they are money hungry monsters but dont bother to check facts before posting garbage.

Go Bing or Google MS charity and you will see that MS and Bill Gates are some of the biggest contributors to diffrent charities in America and around the world.

Shadow Flare4077d ago (Edited 4077d ago )

You're right and you only have to look at how the 3 companies got into gaming to see that

Nintendo got into gaming because of the passion

Sony got into gaming through passion and revenge. Ken kuturagi always wanted to make a games console but it was only through Sony wanting revenge on Nintendo that he was allowed his chance

Microsoft got into gaming because of the money. They'll go wherever they sniff money, even when it means dropping their core audience for casuals, skimping on quality to build a reliable console, charging users to play online, and then even putting adverts up for their paying users. And if they see no future in making money in it, they'll leave

I agree, out of the 3 I see Nintendo and Sony lasting the longest. Because they genuinely love gaming

Army_of_Darkness4077d ago

As much as I dislike the wii and wiiU, I still respect Nintendo for what thay have done for console gaming.
I respect Sega cause they were pretty awesome back then, especially with the dreamcast! and even though they got out of the console market, they have no resentment for they're competitors(Nintendo & Sony)which is why they're still making good games for them.
I'm not a big fan of microsoft, but I still respect them for pushing Sony and giving them some serious competition! which personally, I think made Sony a better gaming company.

jmac534077d ago

Haha! This is the most delusional thing I have heard in awhile. I almost forgot that Sony and Nintendo were not actual corporations but charities for gamers. Even if they are hemorrhaging money they will just stick it through because it's for the good of the gamer. I will put a (sarcasm) just in case you don't get it.

Sitdown4077d ago

@Shadow Flare
Microsoft did not just get into gaming for money, but as survival. I believe it was stated that these video games were becoming the Center of the living room, and this was Microsoft proactive stance.

greenpowerz4077d ago (Edited 4077d ago )

It's N4G what do you expect. Reality does not apply.

MSFT knowing the Xbox is a huge cash cow and huge success bringing in new partnetships and revenue is something MSFT will give up after helping stablize the industry this generation :P

Restructuring the entire industry for success where all your competitors are following your lead is something MSFT will grow tired of after not getting max profit.

MSFT's competitors modeling their strategy/hardware/services/soc ial features etc etc after them is a sign that "console come and go"

MSFT forcing the competition to prematurely announce their consoles is a sign of Sony greatness and a fading MSFT LMAO

PS4 specs before a Sony dev announced Sony changed them to matched the 720 rumored specs and why the new killzone game is suposedly using so little RAM has MSFT thinking about leaving the games industry ;)

Specs of PS4 from just weeks ago hence no PS4 hardware with games running on a PS4 spec PC.
http://www.vgleaks.com/worl...

Sony is a real game comapny vs MSFT because they've been in it for one more generation :P~~~~

end sarcasm...

Sony has out lasted so many competitiors slaying console makers left and right I think they've out lasted/performed around 50 consoles, in N4G land.

darthv724077d ago

I'd like to know which competitors they are referring to.

It cant be Sega as Sega was there before sony. so sony only saw them "go". It can't be nintendo as they were there before Sony and they are still there. It can't be MS as they saw MS "come" but they are still there.

So what competitors are they really referring to as "come and go". To imply that would mean there had to be a company come into the market AND exit the market while Sony has been there.

in all honesty, only nintendo can really make that claim. They were in the market to see Sega try and take share with the Master system but it failed. They saw Sega take share with the genesis. They saw Sega transition into software only. Nintendo saw the rise and fall of 3DO, NeoGeo, NEC (turbografx), Atari (they tried to make a comeback after the "crash" but have since pulled out).

So what was Sony really talking about???

Shadow Flare4077d ago (Edited 4076d ago )

@sitdown

That's ok, it still shows they didn't get into gaming for the love of it

Realistically PlayStation is Sonys biggest business sector.

Nintendo, gaming is their only business sector

Microsoft, gaming isn't their biggest business sector.

Which of the 3 companies would be more willing to give up on gaming? In business terms gaming is far more important to Sony and Nintendo then it is to Microsoft. And like I said before, Sony and Nintendo got into the industry for the love of it.

The games industry just isn't as important or critical to business for Microsoft as it is for Sony and Nintendo

What would you rather chop off, your finger or your arm?

Clarence4077d ago

Well said. M$ only follows trends. They don't set them.

DarkHeroZX4076d ago

LMMMAOOOOO! Did Link079 really just say that? Did he really just say that sh*t?

"All i'm saying is Nintendo pushed the wii visuals in Mariogalaxy ect so far it looked like a ps3 game on steds and SmashBrosBrawl surpassed most ps3 games at the time now they have a console with equal graphics i'm looking forward to the next Mario Adventure."

If I didn't know any better I'd say he was either legally blind or he's been sitting on Nintendo's dick for soo long that he doesn't know anything else. OMG please be blind lol.

PAYNEinc854076d ago

Yeah but i dont see gaming losing momentum or dieing off any time soon.

AngelicIceDiamond4076d ago

@Bash I guess I have to praise Sony and its all its glory to become cool around here.

What you just said is vice versa. But lets completely ignore the fact that Sony completely botched the PlayStation 3 launched and took a serious, serious loss from it, thanks to the price. Sony financial standings dropped hard. Or the fact that Sony didn't have a worthwhile exclusives for the first 2 years after launch.

Guess what Sony might make the PS4 a little more expensive then what people are thinking. Sony wants it to be less damaging as possible this time around. Unlike Sony MS can take a loss from the next box. So don't be surprised if the price is kind of steep.

This isn't the 90's or early 00's anymore Sony has a lot more to worry about.

You mentioned the Wii U. Nintendo is currently struggling with the Wii U. And thanks to the PS4 announcement they'll get overshadowed even more. Which means Nintendo will have to further justify their console of choice. The media is looking at MS now, not "How can Nintendo counter."

You want MS to fail so all those stranded gamers can pick up a console that you and other fanboys are so self obsessed about? That's the stupidest and most selfish crap ever. This site needs to get shut down and cleaned up that's ridiculous.

Ok fine say MS loses in the gaming buissness, Sony will get lazy and release casual titles for everybody and won't feel the need to release big budget Ip's And I will blame you Sony fanboys for it. Sounds like to me you WANT casual games then. Seeing how you want MS gaming division to crash and burn.

kupomogli4076d ago

@Logicwins

Bubble up. I'm more of a Playstation supporter, but competition is good. If it wasn't for Microsoft this last gen Sony probably wouldn't have pushed for first party exclusives as much as we did. Games like Infamous, Uncharted, etc, may have never come to fruition.

I'm not against owning both consoles, so I'd like Microsoft to atleast do good this next generation so both companies push out quality content by trying to one up each other.

soxfan20054076d ago

+bubbles. You're 100% right.

Of course, if an MS exec had made such a comment, he'd be ripped apart here on N4G. When Tretton says it, the disciples won't dare to call him out.

blackbeld4076d ago

"We’ve always had different competitors. We were in the space before Microsoft and we may be in the space after Microsoft. We’ve seen competitors come and go"

Sony and Nintendo will stay here till the end. But Microsoft will sadly not, cause shareholders wants profit ... A lot from Microsoft.

Microsoft wants to be everywhere and that's the problem. If they only focus on Gaming and OS's then it will be good.

Now they are losing on every front from OS till mobile phones.

darthv724076d ago

lol...

so sony is winning on all of their fronts? I'd say the opposite. they are losing in the tv/home theater side to the likes of LG, Samsung and even...Vizio.

They are losing in the PC market to the likes of HP and Dell.

They are losing on the mobility side to Apple, samsung...

They are losing on the gaming side to nintendo and MS.

Where they arent losing is probably in the music/entertainment market as they have so many subsidiaries that make tv shows and movies and music artists.

MS losing out pales in comparison to what sony is losing out to.

"But Microsoft will sadly not, cause shareholders wants profit ... A lot from Microsoft." Oh and you dont think Sony has shareholders to answer to as well???

SDF Repellent4076d ago (Edited 4076d ago )

@Abash, man you sure got a lot of Bubbles, I wonder why?

OT, I like it how when these kind of articles come out, it is always Sony love for the fans and Microsoft is greedy and abandoned the core gamers. There is no way of God's green earth that Microsoft will fade away in the billion dollar gaming industry that they worked so hard in the last decade to position themselves to where they are now, neck and neck with the competition. Remember guys, why do you think Sony is copying the Live network and adding social media, why do you think Sony is adding the Move, and why do you think Sony just revealed the new PSeye camera 2.0 that look like another Kinect? It is where the trend is heading for gaming console, that is where the money is going to be made.

Also, unlike Nintendo, Microsoft gets all the core games from third party support like COD, GTA, and Mass Effect so what does it matter if Sony gets a few extra exclusive games per year if 2/3 of them have no interest for the majority of the gaming population. Even if you are die hard PS fanboys, how many of you, with a straight face, actually admit that you bought LBP Kart, Sony All Star Malee, Starhawk, or Twisted Metal last year? While a popular core game like Halo 4 is bought and is enjoyed by millions of xbox players and fully enjoying it over xbox live.

Last point is lets wait till E3 and see where each company is heading before making such outrages and no-logical assessment that Microsoft is leaving the cake all to Sony. Remember guys, Microsoft has deep pocket to survive as long as it takes but I can't say that about Sony, because if the PS4 fail, then Sony might be finished, not just in gaming but as a whole, the entire company.

SHORYUKEN4076d ago

@darthv72

"They are losing on the gaming side to nintendo and MS."

Are you kidding yourself?

They already surpass the 360 sales worldwide.

Microsoft is trying to get there. Sony is already there in the hardware business long before Microsoft.

Does RROD failure rate 54.2% ringing any bels?

Wake up troller.

mistertwoturbo4076d ago

I have to agree with the consensus that Microsoft is a "necessary evil" in the console world. Although I'm sure they really are only after the $, but what company isn't. Sony, Nintendo, etc. are all businesses too. But I think we have to give credit to Microsoft because they did help knock some sense into Sony. Who knows, if the PS3 ruled the roost, they might have not had the push to deliver the games or features we wanted this past generation.

And of course now that led up to this new generation on the PS4, they are taking things completely in a new direction. They are humbled, more aggressive, and of course "mindful of their competitors."

Competition drives growth and innovation and the PS4 is a fine example of that.

Right now a company that needs some sense knocked into them is Nvidia. They come out with $999 graphics card and thump their chests. Call me crazy, but I'm rooting for AMD to come out with something so amazing at a cheaper price point, to shut Nvidia up and their stupid overpriced GTX titan.

silverbeld4076d ago

@SDF Reppelend

"Microsoft has deep pocket to survive as long as it takes but I can't say that about Sony, because if the PS4 fail, then Sony might be finished, not just in gaming but as a whole, the entire company."

Keep on dreaming boy. Microsoft pockets are not as big as you're ignorant kiddy brains.

Sony got more deeper pockets then you think.

The Xbox brand losing a lot of money and shareholders want to see profits.

The first xbox was a huge mistake. The 360 they got RROD 54.2% failure rate. Only the repair cost they already losing a lot of money. They still not making the break even point from the Xbox brand. I guess they will be out the console market very soon.

dcbronco4076d ago (Edited 4076d ago )

I read comments on this site sometimes and I pray they are from a ten year old that hasn't read anything outside of a gaming magazine. Some of the comments are clearly from people sheltered from reality. Their "my console FTW" style comments will hopefully be replaced by comments based on facts and an understanding of the real world. Sadly, I then turn on the news and realize they could be in their forties.

Edit: Oh my God. I just read the comment above mine(don't everybody look at once). No child left behind? I'm not sure any of them made the trip.

miDnIghtEr20C_SfF4076d ago

" Microsoft will fade into the mist and die off as all they seem to care about it money rather than the gaming community."

LMAO! You have to love the SDF on this site. You really do.

Yes, Nintendo and Sony don't care at all about making money. They don't want to make any money at all. Only M$ wants to make that money! They don't care at all about the gamer, they just want to make money! But no! Not Sony! They don't care if they're a billion dollars in the hole. They just want to make us gamers happy! They never copied and made a better version of PSN that cost money. They didn't come out with their own motion control balls to get some Wii/Kinect money.. they did that for you! For you gamers only!

They said.. "hey.. let's waste and lose money, and just make these things for the gamer!"

What's next? Micro transactions on HOME going to be free? Right? They don't care about making money like the evil M$... they're about the gamer! So give the gamer all that stuff for free right?

Soplox4076d ago

Thats what Microsoft is doing already. Instead of a Gaming maching they're doing an entertainment one. Thats why Sony PS4's Campaing is "Is about the games"

Microsoft will eventually end the Xbox Brand.

Nintendo & Sony is ALL we need. Microsoft can stay on PC.

AsimLeonheart4076d ago (Edited 4076d ago )

Microsoft is not interested in gaming, they are just interested in getting a media hub into people's homes. The XBOX served as a trojan horse to enter living room and now it is showing its true colors. MS is abandoning gaming as it is evident from the lack of games on XBOX for the past three years and their plans for Durango. They are moving towards casual gaming and media functionality instead of hardcore games and new IPs. On the other hand gaming is the bread and butter for Sony and Nintendo especially Nintendo so they are much more dedicated to it than MS.

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akaakaaka4076d ago

"we know who are consumers are and we are going to get out machine on their hands" to try it before in launch.. I hope I get in at E3 thanks to SONY like I did few years ago!
who in LA will do lines for e3? at sony pre e3 gamers thing hmu

kenshiro1004076d ago (Edited 4076d ago )

Agreed for once Logic. Microsoft has been a strong competitor but Sony is stronger. They can make things happen. I think they're only going to get better with the PS4.

I, for one am excited tos ee what it offers.

slimpickens4076d ago

Sounds like Sony is getting cocky again. All this talk about being humbled is nothing! If they were humbled they would not try and arouse there silly fans like here on n4g.

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Moonman4077d ago (Edited 4077d ago )

PS4ever....that is all. And no shade to Nintendo. :)

Dilldo_4077d ago (Edited 4077d ago )

LOL saying they will stay and Microsoft won't even though they lost shitload of money this generation and almost went bankrupt as opposed to microsoft only gaining strength

LOGICWINS4077d ago

Your making too much sense. You know thats frowned upon here.

Dilldo_4077d ago

Sadly you're right.. That's why I don't comment alot here but some things are just too stupid for me to pass

UnholyLight4076d ago (Edited 4076d ago )

Hahahhaha. oh man LOGICWINS, it's so sad isn't it? I like Sony and I am very excited for the PS4 but seriously...You'd think the demographic of people on here is 11 year old Sony superfans.

At least I can use half my brain and understand how business works, myself being a business student at the moment!

EDIT** Not to mention the big Sony fans say Sony can do no wrong, yet all you hear on Business News Network is how Sony has been riding high but since the PS3 days has really come down hard..

DigitalSmoke4077d ago (Edited 4077d ago )

You have no clue about their financial shape, all you know is what you heard some other numb nutt puke out, and since brainless parrots do what parrots do its copied to this site...

Or I'm mistaken ofcourse and you do have a right to speak about money sinse you run a multi billion dollar company with about 165 billion worth in assest spread across the globe.

LOGICWINS4077d ago

You don't need to run a multi-billion dollar company to see that Sony was hurting last generation.

Thats like saying you need to work on Wall Street to understand why we're in a recession.

People like you are the problem with this site, you need an answer for everything. Not good answer, not a well thought out answer, not an answer that makes sense...just an answer.

Dilldo_4077d ago

Oh and you and all the other fanboys do right?

1Victor4076d ago

@logicwins or should I say bungie yes I remember you and your 20 accounts to troll on anything Sony People like you are the problem with this site.

UnholyLight4076d ago

@DigitalSmoke

Read my comment directly above you, BNN and many other investment analysts are telling investors to steer clear of Sony because their stock plummeted so hard just a couple months ago. Sony was bleeding money profusely, only just recently have they managed to post an operating profit. Sony is very unstable right now and it doesn't even take a business analyst to tell you that.

Maybe you all should go out and learn something for F%##'s sake.

@1Victor Read my comment, so LOGICWINS is a troll, along with every other business analyst, investor, stakeholder, person who covers the industry.

Even Sony execs know that Sony isn't exactly the super strong company it was in the PS2/post PS2-Pre PS3 days.

Uh oh, guess that means Im about to be downvoted for using some logic and telling the truth to those who refuse to believe it. Not to mention being called a troll, whoops!

FFS people sometimes your allegiances really cloud your minds it's unbelievable. Not saying Nintendo or Microsoft are diamonds in the rough or something either, they have their own faults. BUT, it's important to note that Microsoft is in a great position because their market share has risen VASTLY since the original Xbox..but at a cost with a lot of marketing, advertising, and R&D costs but these expenses will be offset by Microsoft's continued ability to convert these expenses into profitability down the road.

Logic people, logic. Get some

kenshiro1004076d ago

Do you have stock with Sony? Just curious because I fail to see what Sony's finances have to do with the article. I see that whenever something positive of Sony pops up, the fanboys go 'b-but teh finances!!!'.

I'm sure Sony knows what they need to do and btw they're going through a restructuring process. They're not the only company who has gone through hard times.

UnholyLight4074d ago

@shadowgeist00

Apparently you cant read. DigitalSmoke implies that everyone else in the world is wrong about Sony's financial shape. I merely went on the record to explain what Sony fanboys insist on pretending doesn't exist. Personally I would love to see Sony flourish and do well and I am very excited for the PS4, but there is no denying my comments as I have my sources listed and it is very well known. Even IGN Playstation isn't stupid enough to pretend it doesn't exist.

Never said nobody else every had problems either, I just want to point out that Sony isn't the almighty god like you all think it is.

Just wanna use some logic and educate people. PS please learn to read comments in the future. Thanks :)

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saint_seya4077d ago

I trust in your word, clearly u know more than a guy that is president of a multimillonarie enterprise, more when logicwins is backing up your statment, how can he be wrong with that name /s

NoSuchUserName4076d ago (Edited 4076d ago )

Yes Sony lost a lot of money, but not on the playstation division, and that's mainly what's relevant here, no?

evilhasitsway4076d ago

all i can tell you is if ms doesnt come up with alot of excluive ips and focus on gamers this next gen war may be over before it begins. so far i have seen great stuff with ps4 and it just keep getting better ms is gonna have to pull some really really big guns to keep up and i just dont see ms doing that. and the comment about sony changing the ram to match the leaked ms specs. the ms specs were most likely fake do to ubi soft making there comment on ps4's ram they said it was better for them to have less ram that is faster than having more ram that is slow. even though this was never confirmed that they were talking about nextbox but what system has alot of ram none that is currently on the market. so if this comment is true then sony didnt change it to match that leaked specs of nextbox and one reason i think it is because it would have probley taken longer to change it then the time there was by then to the ps4 event.

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