Is breaking into the casual market worth it?
I dont' know, it depends if your company likes money.
The article was especially poor but was too poorly written to have come from a professional PR department. Its most likely from some fanboy who jumped on the url
Nintendo risking a core IP on a movie W/ Jessica Simpson?
I call BS
I ordered one on amazon that night, and they shipped it this morning - one week early! But MGS4 didn't factor into my decision to buy. I wanted the 80 gig before they took out usb ports and the card reader. I am sure that there are others like me who bought the bundle for the system and weren't moved by MGS4.