One reason is because after 5 times people just skip them. They have numbers that say nobody watches the halftime show after 5 times of seeing it. Those pre-game intros they did last year was nice but people eventually started to skip those.
I would like 2K back just from a competition stand point and so people can play what they want, but to think that 2K was a game without some major flaws as well is just going in blindly. The 2K forums were just as bad as the EA ones.