Straightupbeastly (User)

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Five ways Sony can bounce back Next-Gen

Straightupbeastly | 699d ago
User blog

I get a lot of hate from Sony fanboys in the comments I leave on Sony articles. Most may think I hate Playstation products the way I come off sometimes, but that is the furthest thing from the truth.

I've enjoyed many Playstation games and for the most part all of Sony's consoles. I'm just a realist. I am not an easily persuaded, mind controlled fanboy. I tell it how it is. If I like one game or console I will say I like it. If your next game or console sucks I will say it sucks, because at the end of the day these corporations don't give two shits about me, just my money, just like you shouldn't give two shits about them, just their products, no strings attached.

The PS3 has had it's highlights this gen, but it's lowlights exceeded it's highlights. Playstations popularity and one-time large following is waning as each day passes, and who truly knows
where the Playstation brand stands today. If the PS Vita is any indication, Sony is in trouble in the future if they don't turn things around.

So as a fan of good gaming and a worrier of the health of console gaming overall, I want Sony to bounce back, who wouldn't? But how can they do it?

Here is my five ways to get Sony back on track for next-gen.

1. Sony must not have the most expensive console on the market

I'm not exactly sure how consumers are across the globe, but here in America, if you have the option of three choices of nearly the same thing, most consumers will go with the least expensive one
even if it's only a difference of 50 dollars less. The PS3 has never been the least expensive console but it offered more enticing features in comparison to other consoles, like Blu Ray and even free online but yet it still sold the least in America
by far because it's price tag was way too high.

It's going to be even harder for Sony next-gen to stay relevant now that not only is Microsoft competition, but with Nintendo's new HD WiiU console, they now have a new threat because all three consoles will be fairly similar from hardware to software, unlike Nintendo's Wii this gen which catered to the young crowd, opposite of Sony's audience.

2. No alien technology. Hardware must be more simple.

PS3 suffered a ton this generation because their hardware was simply too hard for multiplatform developers to make games on or to port games over to, so most multiplatform games were made for Xbox and poorly ported over to PS3, with a noticeable downgrade visually or in performance or both. Therefore The PS3 never really lived up to it's hype. So not only did Sony shoot themselves in the foot with a system that cost them a lot to manufacture with no noticeable upgrades in the gaming experience, the developers and gamers also suffered in the process.

3. Bring back unique franchises and unique elements in other franchises

Sony put a heavy emphasis on cookie-cutter shooters as this generation wore on to try and capitalize on the Call of Duty success. As the generation wore on the market became oversaturated with similar shooters. As a result, Sony started to see the downfall of some of it's biggest shooters such as Killzone, Socom and Resistance, and you can even throw Starhawk in that mix of CoD-like XP games people got tired of or lost interest in because they felt like copy-cats of one another.

Instead Sony needs to focus on bringing back some of it's unique franchises like Jak and Daxter, Crash Bandicoot or Shadow of the collossus, you know games that are fresh and different than other games out there. Then Look at what other franchises that were completely steered in another direction of failure and do what it takes to bring back what made those games unique and popular in the first place.

4. Charge for online service

This may piss some Playstation gamers off but if you think about it, what you pay for one game is the equivalent of one year of service on Xbox live. In this day and age you get what you pay for. If something is free it is going to be cheap and not maintained at the standards of something that is continuously gaining revenue, and we all know PSN was a piss poor service.

I know Sony has PS Plus, but all that does is segregate the
online community in the way these games with stupid subscription services do. Segregating your community for a quick buck is bad for business in the long run.

I'd much rather pay for something and have all the bells and whistles of features, smooth service and security then to have something for free and not have that stuff. People will pay for the service and won't complain if it's worth it, just look at Xbox live.

5. Target Gamers, not casuals

The PS3 in my eyes was more about targeting people that wanted a blu ray player rather than gamers in general. Whereas if you remember the PS2 the DVD player was an added bonus, it was never the main focus of their marketing, gaming always was.

Sony seemed to put the carriage before the horse with the PS3. Sony needs to get back to focusing more about the core gaming audience and what they want, because if you please the gamer we become your marketers and then you grow, casuals don't have that power. Stay away from trying to make your console an entertainment hub because if you try to please everyone you wind up pleasing no one. Gaming is what you know best, maximize that audience.

moegooner88  +   698d ago
I agree with some of the points, but strongly disagree with the last one, I think Sony caters to both gamers, and casuals, but emphasises on the gamers. Besides, using the bluray format proved to be very beneficial especially for first party titles, I honestly think that out of the big three, Sony catered the most to hardcore gamers this gen, they tried to appeal to the casual at multiple occasions, but they never abandoned the hardcore while doing so. I think their fifth and most fatal error is the lack of marketing, and advertising, you should have mentioned that.
#1 (Edited 698d ago ) | Agree(4) | Disagree(0) | Report | Reply
Straightupbeastly  +   697d ago
Well marketing kind of ties into all of these things. If something is done the right way and is good, by word of mouth that becomes your marketing.

Commercials and things of that nature only go so far. The most popular things always grow large by way of word of mouth. And in this day with Twitter, YouTube and Facebook, marketing is free, large and fast.
#1.1 (Edited 697d ago ) | Agree(0) | Disagree(1) | Report | Reply
A-Glorious-Dawn  +   696d ago
From this list I gather that you'd be happy if they just released another Xbox.

Why not just stick with MS since you're already pretty happy with their business strategy

Oh and btw.
"Sony getting owned again is as predictable as the sun rising in the east"

"Go play your Killzone 3. There is probably just enough people online to get a full room going. hahahaha. Halo for life."

"Xbox is a must own console they get the best stuff or get it first. No point in owning a ps3"

"Must suck for Sony. They couldn't get CoD to run smooth on PS3 if their lives depended on it and with one shot got it running like a beast in the Wii u. Guess it's the PS3's lackluster hardware"

"Glad I switched to Xbox."( on labert's lawsuit)

"Ps3 games don't run smooth the system has no ram. It's crazy how Sony hyped the ps3 so much and it never really put out any games graphically better than the 360, and surely no games that run better. It's like we're still waiting on that promise l"

I was going to ad hominem the hell out of this post but I don't need to.

You're a troll so don't try to hide it, everyone can see your histories and you have some seriously dirty undies in yours.

Comment history is why N4G is my favourite site. ^_^
plmkoh  +   697d ago
4. Charge for online service

"In this day and age you get what you pay for."
Nope, if that were true the concept of 'price premium' would go out the back door.

"If something is free it is going to be cheap and not maintained at the standards of something that is continuously gaining revenue"
Nope, a large majority of the best online services are all free: Steam, Google, Skype, Facebook...all free.

"we all know PSN was a piss poor service."
In what? That fact that you could use your own Internet connection to connect to other people's consoles via P2P in 99% of console games? I think you're confusing the PS3's lack of change in GUI apps, utility with the actual robustness of the PSN service.

"Segregating your community for a quick buck is bad for business in the long run. "
No it isn't, basic commerce 101 dictates that it's the most efficient way to cater to the largest demand with the largest supply, it stops the service being a 'exclusive' service where those who wish to pay the maximum fee can use it. It's the same reason why Cable television providers have different tiers of packages.

"I'd much rather pay for something and have all the bells and whistles of features, smooth service and security then to have something for free and not have that stuff. "
True but that's your preference, I won't pay for stuff I don't use and security has absolutely no correlation with revenue generation see: Visa, Amazon, Google, Bank of America....

"People will pay for the service and won't complain if it's worth it, just look at Xbox live. "
If people see the value of a paid service, so be it, I'm happy for them, but I think the reasoning has more to do with you've spent $500+ on a console and a library of games...how can you not justify paying $30-49.99 a year to enjoy your purchase.
#2 (Edited 697d ago ) | Agree(6) | Disagree(0) | Report | Reply
plmkoh  +   697d ago
4. Charge for online service

"In this day and age you get what you pay for."
Nope, if that were true the concept of 'price premium' would go out the back door.

"If something is free it is going to be cheap and not maintained at the standards of something that is continuously gaining revenue"
Nope, a large majority of the best online services are all free: Steam, Google, Skype, Facebook...all free.

"we all know PSN was a piss poor service."
In what? That fact that you could use your own Internet connection to connect to other people's consoles via P2P in 99% of console games? I think you're confusing the PS3's lack of change in GUI apps, utility with the actual robustness of the PSN service.

"Segregating your community for a quick buck is bad for business in the long run. "
No it isn't, basic commerce 101 dictates that it's the most efficient way to cater to the largest demand with the largest supply, it stops the service being a 'invite only' service where those who wish to pay the maximum fee can use it. It's the same reason why Cable television providers have different tiers of packages.

"I'd much rather pay for something and have all the bells and whistles of features, smooth service and security then to have something for free and not have that stuff. "
True but that's your preference, I won't pay for stuff I don't use and security has absolutely no correlation with revenue generation see: Visa, Amazon, Google, Bank of America....they all face the reality of cyber-crime everyday.

"People will pay for the service and won't complain if it's worth it, just look at Xbox live. "
If people see the value of a paid service, so be it, I'm happy for them, but I think the reasoning has more to do with you've spent $500+ on a console and a library of games...how can you not justify paying $30-49.99 a year to enjoy your purchase.
PantherDST  +   697d ago
Outdated idea
Wow… I see why you are cast as a Sony hater

You may believe your advice is worthwhile, but I doubt Sony, or most PS gamers would agree. Much of your claims are outdated and seem to suggest that you haven’t even used a PS3 for quite some time. I’ll address the single sidedness in most of your items of advice. The only sound recommendation you make is about controlling the entry price of the next console.

1. I think everyone agrees that the high price and poor marketing early on hindered sales and would do the same for the Next-Gen.
2. Hardware drives change and improvements, not software. Your supporting argument about Porting games was true the first year or so after the PS3 was realized. However, this is flawed rationale, as the only people that care about console to console port comparisons is the gaming press. The honest gamer could less is if game X displayed beard-stubble better on a different system. Gamers are going to buy the game for their respective system. I own all three systems and this type of comparisons have not altered my buying habits. Simply put game comparison articles about rating frame rate and picture quality only serve to provide the gaming press a means to support their favorite console.
3. For a person in the gaming industry, you seem highly uninformed about Sony products. Maybe it’s because deep down you are a Sony hater. They say a person can only get better after they acknowledged that they have a problem. Anyway back on track… Sony has already done more than any other console maker to provide unique gaming experiences. Sony has produced more exclusive games, and is reintroducing many older favorites in HD.
4. This comment just goes to show that you have not used PSN. Maybe you have no friends on PSN, and that leads to your conclusion that PSN is somehow inferior to Xbox Live. 4 months ago I cancelled my Xbox Live subscription because I hated paying for something that should be free. This comment contradicts the point you were trying to make about price. If price is the driving factor than Xbox Live should cancel charging its members! From a gaming perspective both service offer the same service. In the meantime you just continue to pay for access to FB, Twitter, and Netflix.
5. Alright we agree on two out five points (1 and 5). I’d also hope that Sony maximizes its limited marketing on gaming, and leaves out the social media, and entertainment hub aspects of any Next-Gen console it produces.
sdplisken  +   697d ago
1. The only reason ps3 was $600 at launch was because of bluray, now bluray is much cheaper aka ps4 will be
(i think bluray has been worth every penny imo)

2. the "alien technology" you speak of has put out the best looking console games this gen, i believe some devs are just lazy or dont know how to program for a more complex system

now sony will prolly make ps4 much easier to just to keep
the rest of the devs happy which is great but still a shame imo

3. Youre joking right?
heavenly sword, demon's souls, heavy rain, beyond, little big planet, the last guardian, infamous, the last of us, sly 4, twisted metal, GOW, journey, Gran Turismo, metal gear solid, uncharted, yakuza, motorstorm, modnation racers, valkyria chronicles

gotta have shooters as well: resistance, warhawk, killzone, MAG, socom, dust 514

Yeah id say sony's got this area covered and then some

4. WRONG, just wrong
PS plus > xbl
free online > paid ad riddled live
cross game chat is on vita btw
keep drinking that microsoft koolaid, its not 2006 anymore

5. go watch the "michael" commercial on playstation channel on youtube bro imo out
thorstein  +   696d ago
I am Thorstein and I approve this message.
PurplePeople007  +   697d ago
@Straightupbeastly No one cares about your irrelevant and illogical opinion about PS3/sony.

You're trying too hard.
Ben_Grimm  +   697d ago
I don't think Sony needs to bounce back they just need to recognize that there is now stiff competition out there. And this goes for MS and Nintendo, gone are the days of one ruling console.

I mean we even have Steam tasking a small percentage of the user base away and that service is only growing and becoming more popular. The big 3 need to step it up for next gen and deliver on bigger and better quality if they want to stay in the game.
thorstein  +   696d ago
Yeah, I didn't really get the "bounce back" reference. From what, gaming "journo's" who claim the console hasn't done well because NA sales are behind XBox. I mean, if the argument is solely based on sales, then Nintendo Wii is the greatest console ever and Xbox/PS are complete and utter failures. Being only a few million difference in sales is negligible.

And as for Steam, at least I can play some games on Steam right from my PS3. I look forward to that being a key feature on the PS4.
ShaunCameron  +   696d ago
Correct on #2. The 256MB of memory was the ultimate reason why the PS3 received a lot of poor versions of multiplatform games. Developers weren't lazy. They had to make do with what the PS3's memory architecture granted them which wasn't much.
punisher99  +   696d ago
First of all. im not sure what this guy mean. When he say "Sony can bounce back next gen"
In my opinion, Microsoft is the company that should be looking to bounce back. The PS3 has outsold the 360 every year worldwide since 2008. Secondly, name at least 5 things that XBL does that PSN doesnt do that even justifies the price difference between the two. Thirdly, the 360 comes with more primitive hardware vs. the PS3 which justified the price differences. Personally I sure as hell dont want Sony to water down the PS4 just to try and please fanboys. The PS3 has spoiled me too much this gen.
miyamoto  +   694d ago
I think you are just seeing the tip of the iceberg
Do you remember Jack Tretton talking about a "big rock they have to move" concerning the launch of the PS3?

Its a very expensive rock really.

Anti Piracy Technology for developers & publishers
Blu Ray Technology
Cell Processor's Multi Core Technology
and whatnot

Sony has invested so much & laid out the groundwork for future proofing. PlayStation has succeeded on its own goals & objective for itself & video gaming.

Sony has done a great job and developers saw these hence the overwhelming support for PS3 inspite of Microsoft's billions

David has stood his ground against Goliath.

I think the key word for Sony is not "bounce back" but "speed up"
Picnic  +   691d ago
I would much rather that Sony charged a little more for PS Network games and various characters adds ons, which the hardcore Sony fan may be willing to pay more for, than charge for online gaming. Free online gaming is a beautiful feature of the PS3 and THE compelling reason to cite the PS3, especially at its current price point, as value for money. It has the feel that I guess that playing the Dreamcast must have done in the early days, like it's a free gratuity for investing in the future. Paying to play online ruins the sense of community feel that the Xbox360 aspires to but only delivers at an extra price.

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