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Nextbox: More Popular than PS4

...and that's what Microsoft wants.

The old adage: "No publicity is bad publicity" rings true for Microsoft as a result of the latest round of rumours regarding the next Xbox requiring an internet connection in order to play.

Microsoft, without having spent a dime on a flashy presentation (or actual technology), have gotten the entire gaming world talking about the successor to the Xbox 360. Someone in Microsoft's marketing department is going to be getting a big raise real soon... The recent bad press stems from rumours of the next Xbox being "always online". In the aftermath of Sims 3, it's no wonder Microsoft have caused a s***storm over this recent rumour.

Evidence of this s***storm can be seen on the main page of N4G and the N4G forums. At the time of writing, all 5 hottest stories are regarding the next Xbox. On the forums, it's the same situation. All this talk and we don't even know if another Xbox even exists. Obviously, after the huge pre-announcement backlash, Microsoft will not be fully committing to "always online". I see two potential scenarios:

1) They reveal the Xbox as NOT requiring online connectivity.

2) They reveal that the next Xbox will have some modified form of "always online", but it will be different than what rumours suggest.

In both option 1 and 2, Microsoft is the good guy for not requiring online connectivity, when compared to the rumours. They are the heroes for not following the what appears to be new industry standard. Additionally and more importantly, they can build on this momentum with an Xbox reveal which will drive the Xbox hype to levels definitely not seen so far with the PS4.

And that's what it is all about. Microsoft want the limelight for themselves. By letting these rumours go without confirming or denying, the hype continues to center around the Xbox and moves away from the PS4. N4G, though a small sample, proves this. Remember that ZERO is actually known about the next Xbox since NOTHING is known about it. All of this is rumour.

When Microsoft does announce the next Xbox (if they do?), N4G will explode. This is what they want. We on N4G are sheeps of marketing. Because of this, I cannot wait for an announcement so the end of the "rumours" and "leaks" can finally stop.

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dedicatedtogamers1999d ago (Edited 1999d ago )

I already pointed out this possibility a while ago because it does seem like something Microsoft would do. They are a marketing company, not a software company nor a hardware company. Neither their software nor hardware have ever been top of the line, but their marketing has always been top-notch.

And it is for that very reason why I'll be ignoring the NextBox. Heck, I made that decision years ago. Microsoft has never been in this industry to advance gaming or expand gaming or to evolve the medium. They've always been in it so that they can capture marketshare, expand their brand, and rake in the profits from any angle they can.

aviator1891999d ago

ms is a marketing company??
no, that title goes to apple.

and you've got to be blind to ignore all the terrible marketing campaigns ms has done in the past. the few bright spots are the marketing they do right. And you honestly don't think windows 7 is quality work along with their comprehensive tool-set that is office suite??

dedicatedtogamers1999d ago (Edited 1999d ago )

Windows 7 is Vista 2.0. Vista was essentially a paid beta that Microsoft used to create Windows 7.

People can defend Microsoft all they want. As the blog pointed out, I do have a hunch that Microsoft is pulling the strings behind all this nonsense and they'll pop out from behind the curtain and go "hey guys! It's not always online!" The thing is, I value a certain amount of honesty and/or transparency from a company, and that's why I avoid Microsoft products when I can help it. It's also why, for example, I get pissed at Sony for announcing remote play between Vita and PS4 when they first announced "the future of remote play" for the PSP and PS3 several years ago. It's also why, for example, I get pissed at Nintendo for bait-and-switching people on the WiiU, saying that a ton of 3rd-party devs are making games for the system prior to launch when nowadays 3rd party devs are fleeing from the system.

rainslacker1997d ago

The difference being is that they didn't make Vista to be crap. Vista had some issues, but it wasn't as bad as most people made it out to be. MS also never downplayed Vista, it was the media who said it was crap. MS did everything in their power to change that perception, ultimately requiring them to just release a new OS, which was just Vista with a service pack.

MS just has a history of making some bad OS's, and occasionally they come out with an amazing one(XP, 7)...OK they've come out with an amazing one twice.

At no point was MS like..."hey...lets make Vista crap so people will buy the next iteration of Windows". That is a flawed marketing strategy, as it only turns consumers off from the product, and at the time, MS was starting to get a LOT of competition from Apple in the PC market.

The same is true here. Sony is coming out strong, and all it's press has been overwhelmingly positive on all fronts. It makes no sense whatsoever to downplay your own product in the media, just to make it look better later. The cost does not outweigh the gains, and it is a huge risk considering the circumstances.

There is sense in trying to stop the momentum of of the PS4 press right now, but there is no sense in doing it in such a way that just turns off perspective buyers off from their own when there is another system due at the same time which is looking a lot better.

HammadTheBeast1999d ago (Edited 1999d ago )

Nope. They're looking like the bad ones, while PS4 and Wii U (somewhat) soak up the positivity. This MS guy f***ed up. Bad.

1999d ago Replies(2)
Godmars2901999d ago

One of two things are going to come of this current mess:
- Either: MS refutes on always online and everyone moves on. Those interested in the Xbox3 go back to being interested in the console. No actual harm done.

- Or: MS confirms it. Those currently pissed and threatening to jump ship might actually jump ship.

Beyond that there's a slight chance the industry will observe the likely coming blunder. Not do DRM themselves.

There is no overall benefit from what's happening. There is no Machiavellian plot going on here, there is only either potential damage control, or an iceberg.

one-two1999d ago (Edited 1999d ago )

You're only considering the two extremes. When it comes to rumors, the truth usually ends up somewhere in the middle.

Maybe there will be some sort of online DRM, but not for 100% of games. This would be like what Sony announced for the PS4 when they said that DRM will be left up to each individual publisher.

Or, the console could be designed for "always on", but it may not be implemented at first. MS & other publishers could play wait-and-see, and see how the market develops. If piracy and used games are harming them, they could start an online authentication program when they deem necessary.

There could also be scenarios that nobody has thought of yet. There's a lot of middle ground between the two extremes you mention. The phrase "always on" could have many different meanings, and despite the rumors, it's very likely that there are still important details that are known only to a few insiders.

Godmars2901999d ago

That's because in this situation there are only two "extremes" - one mildly positive, one severely negative. This is either brushed aside and forgotten, or its a confirmed issue many are saying will stop them from buying the system.

And its impossible to say its anything in between when considering consoles w/o any online connection whatsoever. If such kind of conformation is required, then those consoles wont play games. Period.

MrBeatdown1999d ago (Edited 1999d ago )

Brilliant strategy. Lower expectations so that we can all be impressed when it's revealed that it's actually on par with what we expect from any game console.

I think Burger King tried that strategy once. They had their employees get on Twitter to talk up the great taste of dog meat, only to impress and amaze us all when they revealed their newest burger would contain 100% grade A beef.

I bought 19 burgers. Because, hey, it ain't dog meat!

Flawless strategy.

one-two1999d ago

If it keeps people's attention away from McDonald's and Wendy's, then it is a good strategy.

MrBeatdown1999d ago (Edited 1999d ago )

Indeed. That's what's so brilliant about it.

Only fools cruise along on good publicity.

The smart ones drag their name through the mud and dazzle us by showing they are just as good when all is said and done. Sure, the destination may be the same as the competition's, but the pointless tarnishing of one's own brand name is where the real money is made.

Burger King's "It's still beef!" campaign did wonders for the brand. Everybody stopped going to McDonald's and Wendy's when they realized that Burger King offered the same thing.

Leviathan1999d ago

Sorry, MrBeatdown. I disagreed prematurely. I now realize your extensive /s.

Parapraxis1998d ago

MrBeatdown rocks.
That was brilliant man.

jimbobwahey1998d ago

Yeah. The theory that any publicity is good publicity doesn't ring true in many situations, this being one of them. If anybody honestly, seriously thinks that Microsoft would deliberately instigate this then they're utter fools.

Microsoft has suffered because of this news, and a lot of people will have already written-off the next Xbox in their minds. Will these people be waiting around for Microsoft to jump out and shout "Surprise! Fooled you!" or whatever? No, their interest in Microsoft's next console has been crushed and they won't be hanging around to excitedly watch their E3 show.

It's the same as with any product, if people hear a lot of constant and worrying negativity about it, their interest is killed. Now sure, some of those people might be swayed later on down the road, but it's an extraordinarily tough uphill battle for whatever company is trying to sell the product.

In cases like this, no publicity is vastly preferable to bad publicity.

I can just imagine NeverEnding1989 trying to sell a car or something, spreading news around social media networks about how it catches fire and explodes after so many miles, basking in all the publicity that he's earned. Then he ends up scratching his head in confusion once it goes on sale and nobody buys the thing.

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