The problem with Microsoft is the messaging. How is DRM important? What are the benefits of being always onlne? Why charging a fee for used games can be beneficial as long as I don't see a difference in my used game purchase.
Address the ability to share games with 10 friends and families as an excellent idea especially since on my current system(Xbox 360), I have hardcore gamers on my friends list who always play Call of Duty and never anything else and I also have my friends who only use it for casual experiences and watching movie apps. So the opportunity of expanding/sharing with them and showing them that there are many experiences to be played is something Microsoft can address. It can also drive games sales for long term business growth.
Why Microsoft does not speak on the always online benefits?
Explain how some of the upcoming games including Titan Fall, Battlefield, Forza and so on benefit from the persistent online worlds, the ability to upload updates and let me turn on my system with out having to wait for long install times.
Address the ability to sell used games or even why charging an extra fee is key?
Provide a clear message as to why a small charge for used games will apply as you make your purchase (and you won't see or feel the difference as the game will cost the same as any other used game purchase) allowing the fee to go to publishers in order to bring down the prices of games, create bigger and better gaming experience in the long term as well as help publishers who are on the brink of going out of business.
Many gamers on this website are going to disagree with me. I understand why. Forcing many of the big issues are not what gamers want to hear. They want to be educated on the decisions MS has made.
Overall, When the Xbox One is launched the potential of the console can be tremendous and if proper communication is displayed then gamers can and will accept the changes, specifically, with the intergration of features the xbox one will provide such as game DVR, Cloud, Snap functionality, HDMI in and out for a more intergrated TV experience and the games which is what really counts (at least for me). It will be interesting to see what they decide to do going forward before launch (If they decide to change anything or communicate better). Gamescon and TGS are also gaming events that can help them change that perception that gamers have about them. What do you gamers think?