Beating The PR Out Of It...

I'd like to welcome you all to something that's likely to become a semi-regular thing (my apologies up front to a great many of you for that). It's simply an attempt to see if I can make sense of current PR trends, so if you'll bear with me I'll begin.

This episode (for want of a better word) delves into the latest and greatest PR spinner of the week, which would be "Tiled Resources". That's right boys and girls. The magic that defies technical constraints. The ability of MS to create unlimited detail *pauses for effect* with no impact to resources at allz!!1!!!1! Truly the olive in crap sandwich that has been MS PR to this point.

The "cloud" may have turned out to be nothing more than servers. DRM may have been the "future" (Thanks major) that people rejected. The...well you get the point. The thing is though that this latest and greatest PR BS is just MS making a lot of noise. "Tiled Resources" are nothing more than "PRT". As built into all AMD GCN hardware (made evident here http://www.amd.com/us/produ... ).

What makes it worse is that AMD themselves have stated it runs on an OpenGL extension (As can be found here http://renderingpipeline.co... ).PRT and the implementation directly into AMD hardware dates back to 2011 (as can be seen clearly by the date stamps in the links). It's not something new. It's not something MS came up with. It's not something missing from the PS4 or non-Windows 8 PCs. Hell, id were running Megatextures using OpenGL when?

Now correct me if I'm wrong by all means, but isn't there a word for treating people this way? For having such contempt for a person or group of people? Come on! Somebody help me out here.

What sticks out the most though, is the fact that thanks to a decision made by some of the staff here on N4G (I'm lookin' at you Beans, Columbo and Smokey) we now have an abundance of shills (that's the fault of a gaming company). With an abundance of bubbles (yeah, you guys can wear that one). It's lead us to the point where PR is everywhere.

Well never mind. I wouldn't have material for future blogs in this series if there was no PR. Now I must apologize for the short sharp nature of this blog but if I make it too long...well it's the interwebz. We all know what happens if something's longer than 140 characters.

I will however be back. You've been warned.

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Community3953d ago
majiebeast3953d ago (Edited 3953d ago )

Microsoft PR at this point is a parody in itself.

Just look at this
"The problem is that Sony decided to go out and publish a bunch of numbers, which are in some ways meaningless"

Then later on he says this
"on top of all the magic we're going to add with the instant switching, and the power of the cloud."

So wait numbers lie but magic of tha clowds is somehow significant when you havent shown anything that prrofs this "magic" especially not the drivatar that rammed into everything.

"Did you see Call of Duty, it looks f**king awesome!"

This is the new meme after Mayor Nelsons evasion of questions by saying "hey did you see Titanfall".

Its like every week they get another moron to put his foot in his mouth its damn entertaining.

Nicaragua3953d ago

Some of my favourite bits of Microsoft PR BS

"This game has features ONLY possible through the power of Kinect" - what??? Why do I need a Kinect for voice activated features in Mass Effect, surely any mic will do?

"This game has features only possible through the power of the cloud" - that would be matchmaking then.

"You are the controller" - I don't feel in control

HammadTheBeast3953d ago

Only possible through the Cloud and Xbox One...

Oh yeah, and its also coming to Xbox 360 and PC.

NeverEnding19893953d ago

I was gonna say this was a great blog, but then I saw these three all feel the same way.

Now I'm not so sure.

Chaostar3952d ago

"'You are the controller' - I don't feel in control"

http://cdn.meme.li/instance...

Christopher3953d ago

***What sticks out the most though, is the fact that thanks to a decision made by some of the staff here on N4G (I'm lookin' at you Beans, Columbo and Smokey) ***

Whut?

LostDjinn3953d ago

You heard me! I'm blaming some mods. I could've included EE, Nineball and Clown-boy as well. You know...more of the people that work for the site that had NOTHING to do with the decision.

Why? Should I be completely serious about where the fault lies? I don't think so. Simply pointing out it's there and throwing some good people under the bus (in a joking way) will serve the same purpose and not hurt anyone's feelings.

Christopher3953d ago

I'm annoyed you don't blame me.

coolbeans3952d ago (Edited 3952d ago )

"Yes, sir, we have another console-infidel speaking out against your latest and greatest invention for console graphics."

...

"Yes, it's LostDjinn. Because of him, the true intentions of my new mod powers have been compromised."

...

"Don't worry, Mr. Ballmer. I'll handle this one...personally"

http://annawrites.com/blog/...

LostDjinn3952d ago

@ cgoodno: You haven't earned it yet.

@ beans:Yeah, you're not foolin' anyone. It had nothing to do with Ballmer. The order came from someone with real power. Cat. Who was ordered by Dusty the mad viking. Who was ordered by...?

You see where I'm goin' with this? All Cat had to do was say "Hey, you know what'll really mess with Djinn" and you were all over it like gravy on a fat guy's shirt.

Admit it Beans. You're a fat guy's shirt! I mean afraid of Cat! Well, I am too but that doesn't excuse your actions. I guess that brings us back to the pair. ;)

Megaton3951d ago

Yeah, megatextures were a talking point for Rage. Nothing new. It didn't even look good in Rage, either. At a distance the game was pretty. Within a meter or two, PS2 city.

I also think there are some legitimate shills on this site. It's mostly fanboy peons who could only dream of being paid shills, but once in awhile you'll find one that can actually write, carry a conversation, and distract.

dendenmooshi3950d ago

Great entry. Great not in its nature as console war ammo (I understand MS is just the easy example), but great in exposing the lack of integrity in advertisement and journalism in the industry.

60°
7.8

Sand Land Review - Road Warrior Tenacity and Super Saiyan Spirit | COGconnected

Venturing into a post-apocalyptic world, Bandai Namco resurrects the forgotten treasure, Sand Land: will it capture the magic of the Manga?

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ZeekQuattro4h ago

I enjoyed the demo so I'll be picking this up. The gameplay made me think of Metal Max Xeno so it sold me on it.

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Pokémon GO players rally against Niantic after poor customer service

After the release of the horrid avatar update, Pokémon GO fans are trying to get items refunded. This has led to some getting threats of being banned.

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190°

Stellar Blade Day One Update 1.002 Adds New Game+, Removes Offensive Graffiti

Shift Up has released Stellar Blade day one update 1.002 on PS5, and those who preloaded the game should be notified of this update.

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cliveo3212h ago

Lol who is offended by it 1 percent of crying snowflakes of course..

blackblades5h ago

What did it mean? Considering I'm in my own world these days.

Christopher3h ago

Hard R is typically a reference to the N-word with the hard r at the end.

Eonjay2h ago

Do you really not know this is about the n-word or are you saying that black people can't get offended because it upsets you?

Christopher3h ago

I can't believe they're censoring this game on day 1. Games just aren't the same.

/s in case it's needed. I'm fine with them making these changes that they might not have known is culturally insensitive to some people in the big ole world. But that's just me.

VersusDMC3h ago

They are censoring something that is deemed offensive by Journalists quoting the offensive term verbatim. They are typing it intentionally in articles while in the game it's a wall texture saying Hard next to a unrelated 3d model sign that says R store. Is it offensive or not? Crazy town.

At least IGN just shows the term with a screenshot of the game. Because it's their "discovery" and to not show hypocrisy in their HUGE vitue signal.
Hard R is the not offensive way to describe an offensive term. Are they going to type "Ha$$ R" or not use the term now?

Christopher2h ago

Oh, hey, I agree with you that IGN and other journalists are dumb. Not disagreement there. But, I think for a game going out to millions of people across the world? It's not something they want associated with them. It's just horrific PR.

Tacoboto2h ago

Add to the horrific PR nightmare that this is the first major Korean-developed Sony-published title, if I'm not mistaken.

There aren't that many Korean developed titles in general. And the allowance of this only would drive a bigger fissure in east vs west especially after Final Fantasy XVI released featuring no black characters at all...

Not a good look for Sony regardless of how you personally feel about it or the people that talk about it.

VersusDMC1h ago

I'm not saying it shouldn't have been changed. It's an easy fix and looks like it was an easy fix.

But the word HARD being too close to the letter R being a horrific PR nightmare and a indication of a racist developer is beyond crazy.

Christopher25m ago

I only think they would be seen as an insensitive developer if they were informed of its implications and didn't remove it. I don't think it's a bad thing to not want to have an unintentional message in your game.

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Stevonidas3h ago

Pre-order cancelled. They were so close.... then they had to go and bend the knee.

Eonjay2h ago

If you can't enjoy the game without knowing there are racial slurs plastered on the walls, you might actually be the snowflake.

romulus2357m ago

There were no racial slurs plastered on the walls.

Tacoboto2h ago

"Hey why didn't you get that game? I heard it's got that hot Korean chick?"

"I was gonna, but then they removed a reference to the N word!"

SeTTriP20m ago(Edited 17m ago)

So this could be misconstrued as a offensive slur to a group of people they patched it out no harm no foul and now your not buying the game because this effected YOU in a negative way?
I'm confused.your offended because they didn't want to offend anyone says a lot about you more then the studio.

Crows902h ago

I'm offended by the sight of blood a d violence and find violence to be very insensitive...

We can all play stupid and pretend to be offended by graphics and fake worlds.

DFresh1h ago

I really enjoyed the demo.
I'm going to play through and max out on story mode then go to the challenge mode afterwards.
This game is very challenging but fun.
Especially for timing on the parrying and blocking.
Got the Deluxe Digital Edition (PS5) pre ordered.
:)

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