Beating The PR Out Of It...
I'd like to welcome you all to something that's likely to become a semi-regular thing (my apologies up front to a great many of you for that). It's simply an attempt to see if I can make sense of current PR trends, so if you'll bear with me I'll begin.
This episode (for want of a better word) delves into the latest and greatest PR spinner of the week, which would be "Tiled Resources". That's right boys and girls. The magic that defies technical constraints. The ability of MS to create unlimited detail *pauses for effect* with no impact to resources at allz!!1!!!1! Truly the olive in crap sandwich that has been MS PR to this point.
The "cloud" may have turned out to be nothing more than servers. DRM may have been the "future" (Thanks major) that people rejected. The...well you get the point. The thing is though that this latest and greatest PR BS is just MS making a lot of noise. "Tiled Resources" are nothing more than "PRT". As built into all AMD GCN hardware (made evident here http://www.amd.com/us/produ... ).
What makes it worse is that AMD themselves have stated it runs on an OpenGL extension (As can be found here http://renderingpipeline.co... ).PRT and the implementation directly into AMD hardware dates back to 2011 (as can be seen clearly by the date stamps in the links). It's not something new. It's not something MS came up with. It's not something missing from the PS4 or non-Windows 8 PCs. Hell, id were running Megatextures using OpenGL when?
Now correct me if I'm wrong by all means, but isn't there a word for treating people this way? For having such contempt for a person or group of people? Come on! Somebody help me out here.
What sticks out the most though, is the fact that thanks to a decision made by some of the staff here on N4G (I'm lookin' at you Beans, Columbo and Smokey) we now have an abundance of shills (that's the fault of a gaming company). With an abundance of bubbles (yeah, you guys can wear that one). It's lead us to the point where PR is everywhere.
Well never mind. I wouldn't have material for future blogs in this series if there was no PR. Now I must apologize for the short sharp nature of this blog but if I make it too long...well it's the interwebz. We all know what happens if something's longer than 140 characters.
I will however be back. You've been warned.