I have chosen to start this blog thanks to the recent report from Bloomberg that suggested Stephen Elop, former CEO of Nokia and a potential candidate for the CEO position of Microsoft, is considering to sell the Xbox brand. Imagine the news when you wake up from a good sleep and go to N4G only to read this following headline in the future:
"Microsoft has sold its Xbox brand to (ANONYMOUS)"
Yeah, that would cause some attention after the imminent release of the upcoming Xbox One, which is currently having flames thanks to the recent reports of certain games' problems for example reaching the desired resolution and performance. The news however will make a huge difference fore Microsoft if that has ever happened.
Xbox is a very well known brand that Microsoft revealed ever since 2001, and has been a pinnacle ever since and competed with consoles like Sony's Playstation 2. Indeed it had great and memorable games like Halo: Combat Evolved which changed the first person shooter genre and more games. Xbox 360 has been released and it was a good console and had its own set of problems but it was hanging well until its later days and then the notoriously infamous announcement of the DRM version of Xbox One has been announced. This is where the Xbox brand has been in trouble.
Xbox 360 has sold very well since it was released before PS3, and had more online services and features for the consumers to pay for and to enjoy. People didn't like how they had to pay but they did it anyway so they can play with each other and have fun. It was great for a while until more and more services where are free on platforms other than Xbox, but you need to pay for it to access it on your own Xbox 360. That includes Netflix which you have to pay again to get your subscription of that service which isn't really good for people who don't have a money tree.
Let's start with the flames on Xbox One. Ever since its announcement, Microsoft has dug itself in a deep hole thanks to cheap PR, and problems during the gaming conferences like E3 and Gamescom. The biggest problem was the restriction that the Xbox One would have gotten if many people pre-ordered the console itself, which thank goodness not many people did and pre-ordered PS4 instead. It took some time until Microsoft removed those restrictions to get their profit back but the investors wanted more though since there were reports of them wanting Microsoft to sell of the Xbox brand.
I remember a report about the investor(s) who wanted Steve Ballmer to get fired, and the Xbox brand to be sold. Guess what? Steve Ballmer isn't working at Microsoft anymore, and now there is one potential candidate who is known as Stephen Elop who wants to sell the Xbox brand. Sadly, if he managed to be the CEO of Microsoft, then I can see it happening as clear as day. Xbox One has been hitting Microsoft left and right ever since its announcement and Sony is winning the gamers' hearts thanks to its Playstation 4 which literally, ever since E3, has been doing the opposite of what Xbox One has been doing.
Some people would say that hiring Stephen, and selling Xbox brand would kill Microsoft slowly, while others will say that it would be better for Microsoft to leave from gaming industry. I honestly don't know what would happen to Microsoft if that ever happened. It could be one of them but I can't predict what would happen to Microsoft's stocks because of that. I am not an investor so you should ask someone who knows a thing or two about stocks to know if Microsoft would indeed go bankrupt after some time or not. It still has Windows operating system and other businesses, and to come think about it, Xbox One has been hurting Microsoft from every side imaginable so I think it would be good for them to sell it but I don't know. It would be better for Xbox brand itself, but it could be good or bad for Microsoft. Just ask an investor please.
Think about it though, if Xbox One didn't meet the sales expectations, then you should seriously get ready for the departure of Xbox brand from Microsoft's hands. Let me say something though, Stephen would've saved Xbox's reputation because of the sell out. We need a better corporation that can and will make some great changes within the brand that will win its fans back, and bring the fierce competition against Playstation 4, Wii U, and Steam Box. We need a company that has employees compassionate about their work, not their money. We need Xbox brand to be redeemed from all the mistakes Microsoft has done with the brand.
Xbox would be better away from Microsoft's hands in my opinion thanks to all the drama that has happened ever since its announcement and I would be happy if I have seen that headline on N4G if that has really happened so I can be confident that there will be another company that will give it justice that it deserves, and bring back the good old competition against Sony, Nintendo, and in the future, Valve. I just want to see good choices, and honest PR with Xbox brand, and just love to work with it. I just want a bright future for the Xbox brand for the sake of gaming. I don't really like Xbox One, but that doesn't mean I am a Xbox hater, I just want it to be better.
That's all I have for now, and I will try to update the blog if I got another thing to discuss about this matter, especially if Stephen has indeed become the CEO of Microsoft. I will have to look at this subject very closely since I have a feeling that it will have a big outcome sooner or later, maybe some time after Xbox One's release. Until then, thank you for reading the blog!