Sony made a brave and bold move with their PS4 reveal yesterday, and as predicted, it set the gaming community and internet ablaze with both praise and scorn in equal measure. They gave specs without detail, showed promise of unbelievable social and cloud gaming features, had games galore and revealed a controller without a console. Despite the doubters, despite the people calling it 'a wedding without a bride' or claiming it was a reveal without a reveal, it's all paid off because we're all talking about it, and all still speculating.
Sony's press conference yesterday was expertly crafted media management. They gave enough without giving too much. They let us know what they are going to do with PS4 without showing us how. They gave us a taste of what to expect come the closing months of 2013, but they held back the lion's share of details to keep us all talking, all year, until its finally released and hype is at a fever pitch.
Expect even more at E3, but don't expect it all. Sony didn't want to show the console yesterday, we know that much, to have something to show later. Many are failing to see the strategy in this. Many are failing to take into account a full blown, spec sheet, console and capability reveal leaves it open to their competition to change their message, or even their hardware (albeit an unlikely scenario).
Sony confirmed PS4, confirmed it's going to be awesome, and confirmed its going to have the support of the best big name and indie developers in the industry, with some killer features and killer games that'll make it a must have. They did all this without even showing a console, and without giving those details we crave.
Negative or positive, there's one thing we're all talking about, and will continue to talk about at least until Microsoft reveal the next Xbox, and that's PS4. Even when Xbox does get revealed, there'll be two things to talk about, not one. The conversation will be which console has better specs, better features, better games. But right now, Sony has all the media it can handle with PS4. The conversation is theirs, and Microsoft can only watch or reveal.
Sony's press conference was a winner.