Guardian writes: "In the next day or so you'll probably find yourself hearing a lot about how Google started 10 years ago, and, well, isn't it remarkable that a company that started in a garage has survived that long and become a household name? I'm not going to do that. Hell, that's what Wikipedia and the official Google history are for.
I'm more interested in Google's next 10 years – because that could define what life is like in 2018 and beyond. I'm not exaggerating. And if I'm wrong, you can come back and beat me over the head with a printout of this piece.
An interesting generic forecast came from John Battelle, who wrote Search, a book about how Google catapulted to the top of the search – and more importantly search advertising pile – over AltaVista, Yahoo, Lycos (remember Lycos? Adverts used a dog sniffing stuff out) and Ask Jeeves (Jeeves got whacked; now it's just Ask)."
