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Meet the Woman Behind EA's Huge Campaign for 'Titanfall'

247 days 18 hours ago - With the launch of the much-awaited first person shooter game, "Titanfall," Electronic Arts hoped to engage with its audience in ways it hadn't don... | News | PC


Xbox One's Data Treasure Trove Could Reshape Marketing

416 days 8 hours ago - Xbox One can essentially work like TV that watches you, bringing marketers a huge new trove of data about what's going on in living rooms, includin... | Article | Xbox One


Sony, Google Lead Viral Chart With Awesome Products You Can't Buy

637 days 23 hours ago - This week Sony's PlayStation 4 and Google's Google Glasses took one-two on the chart, but you won't be able to buy either for nearly a year. The... | Article | PS4


Draw Something to get in-game adverts

937 days 7 hours ago - Draw Something will soon get an update that will add in-game adverts to the app. | News | iPhone


Blood & Blade Giveaway

Now - Join us in celebrating the release of Blood & Blade with a key giveaway for in game gems. | Promoted post

Activision CEO on How 'Massive Leak' Changed the Launch of 'Modern Warfare III'

1043 days 3 hours ago - When snippets of "Modern Warfare III" leaked onto the web four months before the planned launch of the game, Activision execs went into crisis mode... | Article | PC


Sony PlayStation Edges Apple iPhone 4S in Viral Video Shootout

1136 days 19 hours ago - Ad Age: Here's a newsflash for you: Apple's iPhone 4S video wasn't the most-watched viral ad last week. That honor goes to Sony and Deutsch for the... | News | PS3


IGN Stages Actual Race for 'Gran Turismo' Video-Game Launch

1464 days 23 hours ago - Yesterday in San Francisco, the "Gran Turismo" racing game franchise held an all-day scavenger hunt in which 12 teams of two participated, ending i... | News | PS3


'Halo' Reaches Out With Biggest Campaign Yet

1557 days 3 hours ago - With Teasers, Live-Action Spots, Web Films, Pepsi Partnership, Can Microsoft Top Franchise's Past Success? | News | Xbox 360


Video: A Gamer Takes a Look at Xbox Kinect

1578 days 10 hours ago - With the launch of Microsoft's Kinect gaming system coming up, Ad Age sent gamer Chris Pollack to check out the system and tell them what he thinks... | Video | Xbox 360


God of War III Begins Marketing Push With 7-Eleven, Mtn Dew

1763 days 19 hours ago - YORK, Pa. ( -- "God of War III," the latest installment in one of Sony PlayStation's premier franchises, is gearing up for batt... | News | 1


Microsoft Changes 'Laptop Hunters' Ad After Apple Complains

1952 days 6 hours ago - Following a complaint from Apple, Microsoft has quietly tweaked at least one of the ads in its "Laptop Hunters" campaign to reflect its r... | News | 13,14


Activision Asks TBWA for Biggest Entertainment Launch Ever

1988 days 9 hours ago - Video-game giant Activision-Blizzard has tapped TBWA/Chiat/Day, Los Angeles, to handle marketing for its much-anticipated "Call of Duty: Moder... | News | 13


Augmented Reality: Can the 'Stars Wars' Effect Sustain Engagement?

2034 days 14 hours ago - Advertising Age Write: We are obsessed with the next new thing. As an industry we eagerly anticipate new software releases, tirelessly champion new... | Article | 6,12,14


The Most Social Brands of 2008

2127 days 7 hours ago - Leading social-media-services provider Vitrue has compiled a list of the top 50 social brands of 2008. | News | 13, 14


Adage Interview: Xbox Experiment Provides Fertile Ground for Horror Auteurs

2183 days 15 hours ago - Over the "Black Friday" weekend, Microsoft slashed the price of its Xbox 360 video-game console to $199. The result? It outsold rival Son... | Interview | 2,11


The Sims 3 Goes All-Out On Advertising

2241 days 4 hours ago - When "The Sims 3" launches in February, the popular video game promises to be more realistic than ever, thanks to improved graphics, bett... | News | 12


VTech Targets Tots With a Wee Wii

2271 days 15 hours ago - The average youngster first wields a video-game controller at age 6, but one kiddie electronics marketer keeps working to make that even younger.... | Article | 3,13


PS3's Future Rides on This Unlikely Superhero

2300 days 4 hours ago - Sony is banking on the inauspiciously named star of its new video game, "LittleBigPlanet," to boost sales of its PlayStation 3 console th... | Article | 1


Atari Creator Says Games Fertile Ground for Marketers

2331 days 11 hours ago - writes " Nolan Bushnell, who as the father of Atari is considered by many to be the godfather of video games, believes every adverti... | Article | 11


Report Gauges the Real Reach of Growing Gaming Consumption

2420 days 17 hours ago - From Pass-Alongs to Previously Owned, Games Are Played by More People Than Retail Sales Suggest Guitar Hero III: Legends of Rock, has sold mor... | Article | 1,2,3,4,5,8,9,10,11,13


Get paid to review products

Now - Join the finest minds in consumer research and change the world one product at a time. Share your unique opinion and get paid for it! Participation... | Promoted post

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Added 1670d ago