Source : adage.com

Meet the Woman Behind EA's Huge Campaign for 'Titanfall'

110 days 9 hours ago - With the launch of the much-awaited first person shooter game, "Titanfall," Electronic Arts hoped to engage with its audience in ways it hadn't don... | News | PC

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Xbox One's Data Treasure Trove Could Reshape Marketing

278 days 23 hours ago - Xbox One can essentially work like TV that watches you, bringing marketers a huge new trove of data about what's going on in living rooms, includin... | Article | Xbox One

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Sony, Google Lead Viral Chart With Awesome Products You Can't Buy

500 days 14 hours ago - This week Sony's PlayStation 4 and Google's Google Glasses took one-two on the chart, but you won't be able to buy either for nearly a year. The... | Article | PS4

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Draw Something to get in-game adverts

799 days 22 hours ago - Draw Something will soon get an update that will add in-game adverts to the app. | News | iPhone

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Xbox One Game Release Dates

Now - For the most up-to-date release date info for Xbox One games check VGReleases.com | Promoted post

Activision CEO on How 'Massive Leak' Changed the Launch of 'Modern Warfare III'

905 days 18 hours ago - When snippets of "Modern Warfare III" leaked onto the web four months before the planned launch of the game, Activision execs went into crisis mode... | Article | PC

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Sony PlayStation Edges Apple iPhone 4S in Viral Video Shootout

999 days 10 hours ago - Ad Age: Here's a newsflash for you: Apple's iPhone 4S video wasn't the most-watched viral ad last week. That honor goes to Sony and Deutsch for the... | News | PS3

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IGN Stages Actual Race for 'Gran Turismo' Video-Game Launch

1327 days 14 hours ago - Yesterday in San Francisco, the "Gran Turismo" racing game franchise held an all-day scavenger hunt in which 12 teams of two participated, ending i... | News | PS3

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'Halo' Reaches Out With Biggest Campaign Yet

1419 days 19 hours ago - With Teasers, Live-Action Spots, Web Films, Pepsi Partnership, Can Microsoft Top Franchise's Past Success? | News | Xbox 360

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Video: A Gamer Takes a Look at Xbox Kinect

1441 days 1 hour ago - With the launch of Microsoft's Kinect gaming system coming up, Ad Age sent gamer Chris Pollack to check out the system and tell them what he thinks... | Video | Xbox 360

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God of War III Begins Marketing Push With 7-Eleven, Mtn Dew

1626 days 10 hours ago - YORK, Pa. (AdAge.com) -- "God of War III," the latest installment in one of Sony PlayStation's premier franchises, is gearing up for batt... | News | 1

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Microsoft Changes 'Laptop Hunters' Ad After Apple Complains

1814 days 21 hours ago - Following a complaint from Apple, Microsoft has quietly tweaked at least one of the ads in its "Laptop Hunters" campaign to reflect its r... | News | 13,14

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Activision Asks TBWA for Biggest Entertainment Launch Ever

1851 days ago - Video-game giant Activision-Blizzard has tapped TBWA/Chiat/Day, Los Angeles, to handle marketing for its much-anticipated "Call of Duty: Moder... | News | 13

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Augmented Reality: Can the 'Stars Wars' Effect Sustain Engagement?

1897 days 5 hours ago - Advertising Age Write: We are obsessed with the next new thing. As an industry we eagerly anticipate new software releases, tirelessly champion new... | Article | 6,12,14

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The Most Social Brands of 2008

1989 days 22 hours ago - Leading social-media-services provider Vitrue has compiled a list of the top 50 social brands of 2008. | News | 13, 14

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Adage Interview: Xbox Experiment Provides Fertile Ground for Horror Auteurs

2046 days 7 hours ago - Over the "Black Friday" weekend, Microsoft slashed the price of its Xbox 360 video-game console to $199. The result? It outsold rival Son... | Interview | 2,11

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The Sims 3 Goes All-Out On Advertising

2103 days 19 hours ago - When "The Sims 3" launches in February, the popular video game promises to be more realistic than ever, thanks to improved graphics, bett... | News | 12

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VTech Targets Tots With a Wee Wii

2134 days 6 hours ago - The average youngster first wields a video-game controller at age 6, but one kiddie electronics marketer keeps working to make that even younger.... | Article | 3,13

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PS3's Future Rides on This Unlikely Superhero

2162 days 19 hours ago - Sony is banking on the inauspiciously named star of its new video game, "LittleBigPlanet," to boost sales of its PlayStation 3 console th... | Article | 1

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Atari Creator Says Games Fertile Ground for Marketers

2194 days 2 hours ago - AdAge.com writes " Nolan Bushnell, who as the father of Atari is considered by many to be the godfather of video games, believes every adverti... | Article | 11

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Report Gauges the Real Reach of Growing Gaming Consumption

2283 days 8 hours ago - From Pass-Alongs to Previously Owned, Games Are Played by More People Than Retail Sales Suggest Guitar Hero III: Legends of Rock, has sold mor... | Article | 1,2,3,4,5,8,9,10,11,13

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Mind Zero (Vita) Review

Now - Jae checks out this familiar Vita RPG. | Promoted post

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Added 1532d ago