GC writes: "In the past few years, PC developers, such as PopCap, have started pushing casual games like Plants vs. Zombies, and free games, like id's Quake Live, moreso into the PC gaming market. Now EA has jumped on the bandwagon with Battlefield Heroes as part of their "Play 4 Free" endeavor.
The freely distributed Battlefield Heroes is a cartoon-style third-person-shooter, in the Battlefield series. There are no advertisements in the game and players aren't penalized for not paying. You can pay, but all you get are extras, such as unique clothing and an ability that doubles the experience points you gain."