I’m assuming most of you readers have followed the gaming business long enough to know that certain game companies change their business practices over time. It wasn’t long ago when we were all pounding our fists with anger at the evil Electronic Arts. Fast forward a few years: now when Electronic Arts is mentioned you don’t feel that evil empire feeling creep over you. Electronic Arts has changed, and as far as public perception goes, for the better. It is when I look back at their history that I think of Activision. I think it goes without saying that Activision is the company that most gamers hate, that even mentioning the name Bobby Kotick starts a united forum flame blast is something we have all grown used to the past couple years.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
Stupid decision making in the gaming industry is like a round of the flu: it makes it's way everywhere eventually. EA had (or still has) it, and Activision is chugging Ny-Quil as we speak.
Guitar Hero needed to die. Fast.
Nice to see some journalists put some thought into their writing. Though I bet some people at Activision would say differently.
Most gamers still aren't willing to admit that EA has turned things around.
They could use some better games now that crappy ones are out..