Is Electronic Arts Inc. wrong to implement such a DRM strategy on a game that they are releasing solely on PC? GamingExcellence's Michael Joly honestly doesn’t think so. Re-read the previous line and you’ll see one thing, the organization is called Electronic Arts Inc. They are a company. A capitalist company based in a free country, and they exist to try and make money.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
Ha, LOGIC on N4G?
Seriously though, nice post.
what about the people who bought it and cant return it cuz it doesnt work...
I think the point is that it WILL work, and EA is giving away additional games as a "sorry we screwed this up, give us some time to make it right".
I'll admit that he made some good points when it comes to EA wanting to protect their product from piracy. If you were a seller of software wouldn't you want to do the same thing? But here's interesting question for this guy: How would I know that I wouldn't like a product, AFTER I had a payed a full $60 for something I ASSUMED would be good thing to buy? This is on EA, not the customers. They should have been prepared for a large number of people wanting to play the game, and now their paying for it. It makes absolutely no sense that this happened. If I pay for a game it should ready to play it out of the box, not when they tell me it's ready. If you want a refund then DEMAND it. It is your absolute right as a customer to get your money back if you're not satisfied with a product. I really hope they get sued by somebody for this. They treated their customers like this for too long and it's high time they got theirs.