After announcing NBA star Dwyane Wade as 1 of the 3 American spokesperson for RIFT China, publisher Shanda Games has revealed the game’s 2nd spokesperson, actress MaggieQ. This is Shanda’s marketing plan for the game, spending millions on American stars to prove to the China gamers how great an American-developed game RIFT is.
Players can progress through 30 levels of challenges by completing daily and weekly quests, thus earning Battle Pass experience points and rewards. The Battle Pass can be played for free and will reward players with various consumables and a set of artifacts that will literally make their pants burn – the “Pants on Fire” effect
gamigo is pleased to announce it has assembled a hefty collection of in-game events, quests and items for the “Budgie Carnival Celebration” in its fantasy MMORPG, RIFT.
After an indeterminate amount of time, the Hellbugs have reared their ugly heads once again to invade Rift. It’s up to players to fight these hellish creatures to save Telara – and in doing so – earn a number of unique rewards that will display their dominance over the Hellbugs.
So the developers and their PR people can't talk about their own game, but must rely on celebs? Why not get Chinese stars if you have to?