Speaking to GamesIndustry.biz, Square Enix president Yoichi Wada has once again likened the Wii to a toy, pointing the finger at Nintendo's emphasis on casual titles.
"... it is each manufacturer's responsibility to communicate with potential customers, and let them know which of them would make the best use of which function in each console," said Wada.
"In that context, Nintendo seems to place a great emphasis on Wii Sports and Fit rather than Zelda, a role-playing game. In my opinion, if they expose the functions in this way, they are making the Wii look like a toy."
Despite believing the Wii is seen as a toy, Wada is confident that the console can follow in the footsteps of the Nintendo DS and have successful titles for both hardcore and casual gamers.
"... we have to work out what kind of games we should create for Wii. For DS, Square Enix publishes both traditional games like Final Fantasy and Dragon Quest, and also more casual software. The DS is managing to get through to a really broad range of people at the moment, and I think the Wii can follow in its footsteps," said Wada.