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Do Games Need Proper Marketing to be Successful?

GamerFitNation: Games as of late are being advertised earlier and earlier. For some games this is not a bad thing. For game franchisees that have not established themselves, announcing and hyping games more then 2 months in advance will doom the game. By making gamers only wait 2 months at the most, the game companies don’t raise expectations to unobtainable heights.

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