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NUads won't use data captured by Kinect for advertising purposes, Microsoft insists

Eurogamer writes: NUads will not use data captured by Kinect for advertising purposes, Microsoft has insisted.

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Godmars2901986d ago

So wait. Though they wont *use* personal info captured by Kinect, does that mean that Kinect *doesn't* actually capture personal info?

Also, why does it sound like NUads do in fact use information from your XBL account to determine which ads to send to you?

And who the hell wants to interact with ads?! Who thought that was a good idea?

Emilio_Estevez1986d ago

They said they won't, but then there is this right after:
Contradicting Microsoft's statement, Watts went on to explain how NUads may tailor advertising using data gathered by Kinect.
"How many people are in the living room? Are they taking any action based on the advertising they just saw?" Watts said. "Can we watch the customers' reaction, and if we can, do we have the capability of showing a different ad, or the same ad, depending on what the reaction was?"

Well which is it?

coolbeans1986d ago

". . .does that mean that Kinect *doesn't* actually capture personal info?"

Until we hear otherwise by credible gaming journalists who would decide to dive deeper into this answer (*scoff*), I think it would be safer to assume that 'tailoring' ads to personal info could possibly be simply gliding your hand over the advertisement on XBL (accidental or no) or even clicking on it. Similar to how ad placements work on the internet.

Example: Coincidentally have more "You're our 1,000,000th viewer pop-ups" happen more frequently because you viewed that pop up one time on accident a while ago.

Godmars2901986d ago (Edited 1986d ago )

No. Online ads that have "You're our millionth viewer" written into itself for the start are one thing, but what's being talked about here are Bing searches being used to "narrow" ad references for advertisers.

Or worse yet, Kinect scanning someone's livingroom, identifying a specific product that just happens to be laying around and that household getting a coupon for that product the next time they long on.

I just know that if ever XBL is hacked and Kinect pics start circulating on pron sites, MS is going to be in it deep.

Edit:
To those disagreeing to my first comment: what's good about interactive ads?

coolbeans1986d ago

-"what's being talked about here are Bing searches being used to "narrow" ad references for advertisers."

And...that's something that you probably allowed to be public information when hit that check mark on the XBL agreement form.

- "Or worse yet, Kinect scanning someone's livingroom, identifying a specific product that just happens to be laying around and that household getting a coupon for that product the next time they long on."

Has there ever been any evidence that Kinect is actually doing this?

Godmars2901986d ago

Aside from the PR rep's contradictory statements to that effect? No.