From the PlanetPlaystation.com feature preview:
"PAX East 2012 was a huge draw this year, with thousands of folks descending on the show floor and checking out what game companies and others had to offer. Among them, surprisingly enough, was Rockstar Games, who made quite the presence for themselves blaring 80’s style rock music from their Max Payne 3 booth, while inviting folks to get a taste of the simple (yet enjoyable) multiplayer options. (And boy, was the line long.) The company was kind enough to invite us to check out a single player level from the game, to give us an idea what kind of plight Max was going through after all these years of shooting folks and downing painkillers to make the madness stop."