Play Vault's Phil:
"EA were a company that was meant to change how people thought about computers. Their very name promotes this idea that everything they do will be pushing forward the idea that games are great and can be made beautiful just like any other art form. Their mission statement back when they started ‘We are an association of electronic artists who share a common goal. We want to fulfil the potential of personal computing.’ With this, they said, they would bring the thoughts and feeling of gamers right to the surface to build beautiful artistic games that would ultimately redefine what people thought about personal computing."