"Sony has some of the sexiest technology out there. So I was actually disappointed in the launch and the marketing behind the launch that supported the machine.
It’d be great for Sony to find a way to reposition its marketing to really show off the PS Vita’s hardware and performance. Vita has the potential to be a big opportunity. It is a fantastic machine. There are so many reasons for buying it but I’m unclear as to why Sony is waiting to promote these key features in its marketing plan."