What's In a Name? An opinion on the power of videogame brands -

M2G: "The term "videogame franchise" is something of a misnomer. I mean it's not as if Resident Evil is a business front and Operation: Raccoon City is a store that just opened up three streets away, but as a phrase to accurately describe the phenomenon of the videogame "brand", it seems to fit – and has been adopted in recent years by the harried foot-soldiers of modern games journalism as a convenient buzzword."

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Lord_Sloth2235d ago

Nintendo is the best representation of just how far name recognition can carry you and how far brand titles can keep going.